About Triggit
Triggit is a company based in San Francisco (United States) founded in 2005 was acquired by DaVinci II in March 2015. Triggit has raised $17.6 million across 5 funding rounds from investors including North Atlantic Capital, Spark Capital and Foundry. Triggit operates in a competitive market with competitors including The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.
- Headquarter San Francisco, United States
- SectorsMedia & Entertainment
- Website triggit.com
- Social LinkedIn X Facebook
- Acquired by DaVinci II (Mar 2015)
- Total Equity Funding$17.6M (USD)
in 5 rounds
- Latest Funding Round$6M (USD), Series B
May 2013
- InvestorsNorth Atlantic Capital
& 16 more
- Acquired byDaVinci II
(Mar 2015)
Funding Insights of Triggit
Triggit has successfully raised a total of $17.6M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $6 million completed in May 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.6M
- Total Rounds 5
- Last Round Series B — $6M
- Investors Count 16
All 5 funding rounds of Triggit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2013 | $6M | Series B | – | – | |
| Nov 2012 | $7.4M | Series B | – | – | |
| Jun 2010 | $4.2M | Series A | – | Spark Capital, Foundry | |
| Jan 2008 | $500,000 | Debt – Convertible | – | – | |
| Mar 2007 | – | Seed | – | – | – |
17 investors in total: 7 institutional and 10 angel.
Investors in Triggit
Triggit has secured backing from 17 investors, including venture fund and angel investors. Prominent investors backing the company include North Atlantic Capital, Spark Capital and Foundry.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-focused Venture debt firm providing debt finacing in the US and Europe | 1986 | northatlanticcapital.com | Portland, United States | |
Spark Capital is engaged in venture capital investments. | – | sparkcapital.com | San Francisco, United States | |
Venture capital is invested in early-stage tech startups. | – | foundry.vc | Boulder, United States | |
Venture finance services, including debt and equity, are provided to capital-backed companies globally. | – | triplepointcapital.com | - | |
Tech startups are supported through sector-agnostic acceleration and investment. | – | dgincubation.com | Shibuya, Japan | |
VC firm investing mostly in the US | – | baypartners.com | Menlo Park, United States | |
BC Brett Crosby | Co-founder of PeerStreet, angel investor, focused on tech and real estate innovation | – | unknown_a612d8d6d0564d478 | - |
SC Scott Crosby | - | – | unknown_bea66afd138e4da09 | - |
AW Asher Waldfogel | Angel investor, founder of Zyber 365, focused on tech and cybersecurity. | – | unknown_97f8efd0e1f943739 | - |
BN Benjamin Narasin | Venture capitalist, angel investor, and entrepreneur with focus on early-stage tech startups. | – | unknown_15a114c3657444a4b | - |
Investor details for Triggit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Triggit
4 dated milestones of Triggit across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Triggit is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $6.0M.
- Exit Acquired by DaVinci II.
Competitors of Triggit
Triggit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. | |
| turn.com | 2004 | Redwood, United States | $159.64M | 361 | Demand-side platform and data management for ad buying are provided. | |
| matomy.com | 2007 | Tel Aviv, Israel | $18M | – | Performance marketing solutions are provided for publishers and advertisers. | |
| centerfield.com | 2011 | El Segundo, United States | – | 286 | RTB enabled click and call traffic buying platform | |
| wearemiq.com | 2010 | London, United Kingdom | – | 245 | Marketing intelligence platform | |
| viantinc.com | 1999 | Irvine, United States | $15.33M | 337 | Omnichannel demand side platform is provided for campaign optimization. | |
| appnexus.com | 2007 | New York, United States | $318.67M | 925 | Programmatic advertising technology platform is provided for online trading. | |
| yoyi.com.cn | 2007 | Beijing, China | $60M | – | Targeted online advertising solutions are delivered via a DSP platform. |
Detailed competitors of Triggit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Triggit
Websites that share an audience with Triggit (triggit.com).
Websites whose visitors overlap most with Triggit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thetradedesk.com | 100% | 569.1K | #78,250 | View details | |
sproutbuilder.com | sproutbuilder.com | 98% | – | – | – |
| glassdoor.com | 96% | 30.5M | #1,976 | View details | |
| tellapart.com | 78% | – | – | View details |
Latest news on Triggit
Complete news archive for Triggit
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Triggit
10 companies that operate in the same segment as Triggit (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Triggit
Triggit was founded in 2005 and raised its 1st funding round 2 years after it was founded.
Triggit is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Triggit is a funded company, having raised a total of $17.6M across 5 funding rounds to date.
Triggit enables advertisers and agencies to build, run, measure, and optimize retargeting-driven display campaigns for native ads from a single platform. Triggit uses algorithmic calculations to optimize impression-based pricing and bidding, executing real time buying decisions in less than 50 milliseconds. The clients include the likes of Kaplan, Groupon, and major ad agencies. Triggit was acquired by Gravity4 in March 2015.
Triggit's top competitors include The Trade Desk, Beeswax and Viant.
Triggit has 17 investors. Key investors include North Atlantic Capital, Spark Capital, Foundry, Brett Crosby, and Scott Crosby.
Yes. Triggit was acquired by DaVinci II in March 2015.