About Tru Measure
Tru Measure is a company based in Sacramento (United States) founded in 2009 was acquired by McClatchy in March 2013.. Tru Measure operates in a competitive market with competitors including Adjust, Flurry, 4C Insights, data.ai and AMPLYFI, among others.
- Headquarter Sacramento, United States
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Sectors
TechnologyMedia & Entertainment
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Phone
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Website
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Social
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Funding Insights of Tru Measure
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Tru Measure
Tru Measure has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include McClatchy. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Provider of local news and information services
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Tru Measure
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Tru Measure
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tru Measure Comparisons
Competitors of Tru Measure
Tru Measure operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adjust, Flurry, 4C Insights, data.ai and AMPLYFI, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based software for mobile marketing analytics is provided.
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Mobile application analytics solutions are offered by Flurry.
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| domain | founded_year | HQ Location |
Cloud-based market intelligence is delivered across closed ecosystems.
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Market data is analyzed by AI to generate consumer insights.
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| domain | founded_year | HQ Location |
Open-source data is curated, analyzed, and visualized via AI platform.
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Cloud based marketing management platform for businesses
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Tru Measure
Frequently Asked Questions about Tru Measure
When was Tru Measure founded?
Tru Measure was founded in 2009.
Where is Tru Measure located?
Tru Measure is headquartered in Sacramento, United States. It is registered at Sacramento, California, United States.
What does Tru Measure do?
Tru Measure was founded in 2009 in Sacramento, United States, focusing on the advertising sector. A technology platform is offered to measure return on investment for small and medium-sized businesses across print, online, mobile, and social media channels. Expertise in go-to-market programs is provided, with additional offices maintained in Seattle and Raleigh-Durham. The company was acquired by the McClatchy group in March 2013 for an undisclosed amount.
Who are the top competitors of Tru Measure?
Tru Measure's top competitors include Adjust, 4C Insights and Singular.
Who are Tru Measure's investors?
Tru Measure has 1 investor. Key investors include McClatchy.