About TrueFacet
TrueFacet is a Retail company based in New York (United States) founded in 2013. Second-hand luxury fashion accessories are sold via an online marketplace. It operates on a Two-Sided Marketplace and Reseller / Distribution model. TrueFacet has raised $22.61 million across 5 funding rounds from investors including Social Leverage, Techstars and Jason Stoffer. Its website truefacet.com draws about 67 thousand monthly visits. TrueFacet offers products and services including Pre-Owned Luxury Watches, Pre-Owned Jewelry, and Pre-Owned Handbags. Its focus areas include Luxury Goods and Watches and Jewelry. Its competitors include The RealReal, Rebag and Stadium Goods; 3 of its 3 listed competitors have raised funding.
Company details
TrueFacet is managed as an online platform specializing in the sale of pre-owned luxury items, including watches, jewelry, and handbags. The company operates within the retail sector, focusing on high-end brands such as Rolex, Cartier, and Gucci. Items are tested for authenticity and quality, ensuring trust and transparency for buyers and sellers. Solutions are provided for both purchasing and selling luxury goods through a user-friendly marketplace.
- Headquarters New York, United States
- SectorsRetail
- Phone•••• ••••
- Website truefacet.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$22.61M (USD)
in 5 rounds
- Latest Funding Round$10M (USD), Angel Round
Dec 2018
- InvestorsSocial Leverage
& 8 more
Products & Services of TrueFacet
TrueFacet offers a comprehensive portfolio of products and services, including Pre-Owned Luxury Watches, Pre-Owned Jewelry, and Pre-Owned Handbags.
Pre-owned luxury watches are sold with verified authenticity.
Pre-owned jewelry items are offered with guaranteed quality.
Pre-owned designer handbags are provided with authenticity checks.
Funding Insights of TrueFacet
TrueFacet has successfully raised a total of $22.61M across 5 strategic funding rounds. The most recent funding activity was a Angel Round of $10 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22.61M
- Total Rounds 5
- Last Round Angel Round — $10M
- First Round $118,000
(Nov 2014)
- Investors Count 9
All 5 funding rounds of TrueFacet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2018 | $10M | Angel Round | – | Jason Stoffer | – |
| Sep 2016 | $6M | Series B | – | Maveron | |
| Jun 2015 | $4.79M | Series A | – | Maveron, Freestyle | |
| Feb 2015 | $1.7M | Series A | – | Maveron, Social Leverage | |
| Nov 2014 | $118,000 | Seed | – | Techstars | – |
9 investors in total: 8 institutional and 1 angel.
Investors in TrueFacet
TrueFacet has secured backing from 9 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Social Leverage, Techstars and Jason Stoffer.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in consumer businesses, emphasizing technology and human behavior. | maveron.com | |||
Venture capital firm and fund of funds focused on fintech, Adtech, and multiple sectors | 2009 | socialleverage.com | Scottsdale, United States | |
Seed and early-stage tech investments are made in the US. | founderscoop.com | Seattle, United States | ||
Early-stage venture capital is invested in US technology sectors. | trilogyequity.com | Bellevue, United States | ||
Venture capital fund focused on seed-stage investment in multiple sectors | liquid2.vc | San Francisco, United States | ||
Freestyle VC is engaged in seed funding for tech startups. | freestyle.vc | Larkspur, United States | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Offers professional fund management services to clients. | 2018 | z5catalyst.com | Seattle, United States | |
JS Jason Stoffer | Angel investor, Partner at Mawson Ventures, focused on early-stage tech startups. | unknown_7dda57ad7520400da |
Investor details for TrueFacet
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of TrueFacet
147 people are tracked at TrueFacet (147 in team).
| Name | Role | Group |
|---|---|---|
Aaron Basha | Coach | Team |
Daniel Roth | Coach | Team |
Asch Grossbardt | Coach | Team |
Aqua Terra | Aviation | Team |
Dominique Cohen | Coach | Team |
Doris Panos | Coach | Team |
Elizabeth Rand | Coach | Team |
Gregg Ruth | Coach | Team |
Henry Dunay | Coach | Team |
Kenneth Cole | Coach | Team |
Michael Kors | Coach | Team |
Pierre Laurent | Coach | Team |
Raymond Lee | Coach | Team |
Richard Mille | Coach | Team |
Sydney Evan | Coach | Team |
Anne Klein | Coach | Team |
Arman Sarkisyan | Coach | Team |
Bueche Girod | Coach | Team |
Calvin Klein | Coach | Team |
Cathy Waterman | Coach | Team |
127 more people are available in the full profile.
Complete people profiles for TrueFacet
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of TrueFacet
3 dated milestones of TrueFacet across 5 years, from founding to its latest funding, stage changes and deals.
- Founded TrueFacet is founded.
- Funding First funding round of $118K.
- Funding Latest funding round, Angel Round, of $10.0M.
Competitors of TrueFacet
TrueFacet has 3 listed competitors in our database, 3 of them funded. They include The RealReal, Rebag and Stadium Goods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| therealreal.com | 2011 | Tiburon, United States | $287.97M | 3,211 | Luxury fashion is resold via an online consignment platform. | |
| rebag.com | 2013 | New York, United States | $105.95M | 129 | Pre-owned luxury handbags are traded via an online marketplace. | |
| stadiumgoods.com | 2015 | New York, United States | $4.6M | 232 | Pre-owned premium sneakers and apparel are consigned and sold. |
Detailed competitors of TrueFacet
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of TrueFacet
The website of TrueFacet (truefacet.com) receives about 67.1K visits a month.
- Monthly visits67.1K
▼ 23.8% vs previous month
Websites whose visitors overlap most with TrueFacet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
watchesbytimepiece.com | watchesbytimepiece.com | 100% | #672,175 | – | |
moyerfinejewelers.com | moyerfinejewelers.com | 97% | #1,994,221 | – | |
| gemnation.com | 96% | #352,652 | View details | ||
beckertime.com | beckertime.com | 95% | #813,183 | – | |
| gemporia.com | 94% | 338.7K | #128,422 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for TrueFacet
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as TrueFacet (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Truefacet
Complete news archive for TrueFacet
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Frequently Asked Questions about TrueFacet
TrueFacet was founded in 2013 and raised its 1st funding round 1 year after it was founded.
TrueFacet is headquartered in New York, United States. It is registered at New York, New York, United States.
TrueFacet is a funded company, having raised a total of $22.61M across 5 funding rounds to date. The company's 1st funding round was a Seed of $118K, raised on Nov 2014.
TrueFacet is managed as an online platform specializing in the sale of pre-owned luxury items, including watches, jewelry, and handbags. The company operates within the retail sector, focusing on high-end brands such as Rolex, Cartier, and Gucci. Items are tested for authenticity and quality, ensuring trust and transparency for buyers and sellers. Solutions are provided for both purchasing and selling luxury goods through a user-friendly marketplace.
TrueFacet's top competitors include The RealReal, Rebag and Stadium Goods.
TrueFacet offers Pre-Owned Luxury Watches, Pre-Owned Jewelry, and Pre-Owned Handbags.
TrueFacet has 9 investors. Key investors include Social Leverage, Techstars, Jason Stoffer, Maveron, and Founders' Co-op.