About Truekind
Truekind is a company based in United States founded in 2013 by Massimiliano Tirocchi and Santiago Zabala was acquired by BIA Brands in December 2023. Truekind offers products and services including Bras, Underwear, Packs & Bundles, and Accessories. Truekind operates in a competitive market with competitors including ThirdLove, Adore Me, Skims, Knix and MeUndies, among others.
- Headquarter United States
- Founders Massimiliano Tirocchi, Santiago Zabala
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website truekind.com
- Social Facebook Instagram YouTube
- Acquired by BIA Brands (Dec 2023)
- Investors
- Acquired byBIA Brands
(Dec 2023)
Products & Services of Truekind
Truekind offers a comprehensive portfolio of products and services, including Bras, Underwear, Packs & Bundles, and Accessories.
Comfortable wire-free bras offering seamless support for daily wear.
Smooth and supportive underwear designed for invisible comfort.
Combined sets of bras and underwear for value and convenience.
Complementary items to enhance intimate wear options.
Apps and channels of Truekind
its YouTube channel Truekind has 1.42K subscribers and 11 videos.
Videos from Truekind
The most watched videos on Truekind's YouTube channel, Truekind (1.42K subscribers). Click a video to play it here.
More on Truekind.
Investors in Truekind
Truekind has secured backing from 1 investor. Prominent investors backing the company include BIA Brands.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Company offers tea, coffee, and cashew product | 2023 | brandsofbia.com | Hyderabad, India |
Investor details for Truekind
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People of Truekind
2 people are tracked at Truekind (2 in leadership).
| Name | Role | Group |
|---|---|---|
Massimiliano Tirocchi | Co-Founder | Leadership |
Santiago Zabala | Co-Founder & CEO | Leadership |
Complete people profiles for Truekind
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Timeline of Truekind
2 dated milestones of Truekind across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Truekind is founded.
- Exit Acquired by BIA Brands.
Competitors of Truekind
Truekind operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ThirdLove, Adore Me, Skims, Knix and MeUndies, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thirdlove.com | 2012 | San Francisco, United States | $98.6M | 146 | Internet-first brand of innerwear for women | |
| adoreme.com | 2011 | New York, United States | $11.5M | 167 | Women's intimates are provided through an internet-first, vertically integrated model. | |
| skims.com | 2019 | Culver, United States | $664M | 159 | Internet-first brand offers inner wears for men and woman | |
| knix.com | 2013 | Toronto, Canada | $58.7M | – | Knix is recognized for offering comfortable wireless bras and leakproof underwear. | |
| meundies.com | 2010 | Los Angeles, United States | $47.17M | 82 | Internet-first brand of inner wear for both men and women | |
| zivame.com | 2011 | Bengaluru, India | $73.99M | 401 | Women's apparel and innerwear are offered via an online-first platform. | |
| clovia.com | 2012 | Delhi, India | $25.26M | 244 | Innerwear apparel for women is provided via an internet-first brand. | |
| savagex.com | 2017 | El Segundo, United States | $290M | – | Internet first brand of innerwear for men and women | |
| trueandco.com | 2012 | San Francisco, United States | $6M | – | Online bra fitting and shopping are enabled via proprietary technology. | |
| honeylove.com | 2002 | San Francisco, United States | $13.15M | 4 | Women's inner-wear is provided online by Honeylove brand. |
Detailed competitors of Truekind
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- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Truekind
The website of Truekind (truekind.com) receives about 318.7K visits a month and ranks #98,590 among all websites worldwide, #5,048 in Fashion and Apparel.
- Monthly visits318.7K
▼ 4.2% vs previous month
- Unique visitors182.1K
per month
- Global rank#98,590
among all websites
- Category rank#5,048
Lifestyle · Fashion and Apparel
- Bounce rate30%
- Pages per visit5.9
- Average visit2 min 51 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with Truekind. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sealevelaustralia.com | sealevelaustralia.com | 100% | – | #2,027,322 | – |
| shapermint.com | 95% | 4.7M | #11,373 | View details | |
magicbraus.com | magicbraus.com | 86% | – | #823,793 | – |
ucalingerie.com | ucalingerie.com | 86% | – | #395,392 | – |
forlest.com | forlest.com | 86% | – | #516,292 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Truekind
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- 40 similar websites
- Audience overlap
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Latest news on Truekind
Complete news archive for Truekind
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Similar companies to Truekind
10 companies that operate in the same segment as Truekind (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Truekind
Truekind was founded in 2013.
Truekind is headquartered in United States.
Santiago Zabala is the current CEO of Truekind. They have also founded this company.
Truekind was founded in 2013 in the United States as an e-commerce platform focused on womens inner wear. A catalog of products, including wire-free bras, underwear, hook bra clasp extenders, and related accessories, is provided through the domain truekind.com. Operations center on direct-to-consumer sales in the apparel sector, with leadership from co-founders Massimiliano Tirocchi and Santiago Zabala, who serves as CEO.
Truekind offers Bras, Underwear, Packs & Bundles, and Accessories.
Truekind has 1 investor. Key investors include BIA Brands.
Yes. Truekind was acquired by BIA Brands in December 2023.
The website of Truekind receives about 319 thousand visits a month and ranks #98,590 among all websites worldwide.