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About true[X]
true[X] is a company based in Los Angeles (United States) founded in 2007 was acquired by Gimbal in September 2020.. true[X] has raised $100.12 million across 10 funding rounds from investors including Icon Ventures, 21st Century Fox and Norwest Venture Partners. The company has 28 employees as of December 31, 2018. true[X] offers products and services including MediaMath, TrueX, NeXt, and InStadium. true[X] operates in a competitive market with competitors including Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others.
- Headquarter Los Angeles, United States
- Employees 28 as on 31 Dec, 2018
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Truex Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$100.12 M (USD)
in 10 rounds
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Latest Funding Round
$6 M (USD), Series D
May 21, 2014
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Investors
Icon Ventures
& 5 more
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Employee Count
28
as on Dec 31, 2018
- Acquired by
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Products & Services of true[X]
true[X] offers a comprehensive portfolio of products and services, including MediaMath, TrueX, NeXt, and InStadium. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Self-serve DSP for omnichannel advertising campaigns.
Opt-in platform for guaranteed consumer attention.
End-to-end solution for identity-driven ad performance.
High-impact advertising for live sports audiences.
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Funding Insights of true[X]
true[X] has successfully raised a total of $100.12M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $6 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 10
- Last Round Series D — $6.0M
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First Round
First Round
(01 Dec 2007)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2014 | Amount | Series D - true[X] | Valuation |
investors |
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| May, 2014 | Amount | Series D - true[X] | Valuation |
investors |
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| Mar, 2011 | Amount | Series D - true[X] | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in true[X]
true[X] has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Icon Ventures, 21st Century Fox and Norwest Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
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Founded Year | Domain | Location | |
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Redpoint Ventures is engaged in venture capital investments.
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Founded Year | Domain | Location | |
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Sector-agnostic growth stage VC investment company funding companies in the US and Asia
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by true[X]
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - trueX
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
True[X] Comparisons
Competitors of true[X]
true[X] operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Ad network platform is utilized for content recommendations and monetization.
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| domain | founded_year | HQ Location |
Content management platform
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| domain | founded_year | HQ Location |
Cross-device ad network is provided for conversation-based advertising.
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| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
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| domain | founded_year | HQ Location |
Privacy-first omni-channel advertising platform is provided for customer targeting.
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| domain | founded_year | HQ Location |
Adnetwork and performance marketing platform
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on True[X]
Frequently Asked Questions about true[X]
When was true[X] founded?
true[X] was founded in 2007.
Where is true[X] located?
true[X] is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Is true[X] a funded company?
true[X] is a funded company, having raised a total of $100.12M across 10 funding rounds to date. The company's 1st funding round was a Series D of $20M, raised on Dec 01, 2007.
How many employees does true[X] have?
As of Dec 31, 2018, the latest employee count at true[X] is 28.
What does true[X] do?
TrueX provides an ad network platform. It offers a digital advertising product that allows web consumers to opt to briefly interact with a full-screen, multifaceted ad rather than seeing a series of standard ads while streaming video content. TrueX enables advertisers to reach consumers across the web and mobile, including social, social gaming, content, music, video, Wi-Fi, travel, and sports. TrueX was formerly known as SocialVibe. The company focused on delivering ads within social games before eventually pivoting toward web video in mid-2013.
Who are the top competitors of true[X]?
true[X]'s top competitors include Taboola, Supersonic and EX.CO.
What products or services does true[X] offer?
true[X] offers MediaMath, TrueX, NeXt, and InStadium.
Who are true[X]'s investors?
true[X] has 6 investors. Key investors include Icon Ventures, 21st Century Fox, Norwest Venture Partners, Gimbal, and Pinnacle Ventures.