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About true[X]
true[X] is a company based in Los Angeles (United States) founded in 2007 was acquired by Gimbal in September 2020. true[X] has raised $100.12 million across 10 funding rounds from investors including Icon Ventures, 21st Century Fox and Norwest Venture Partners. The company has 28 employees. true[X] offers products and services including MediaMath, TrueX, NeXt, and InStadium. true[X] operates in a competitive market with competitors including Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others.
- Total Equity Funding$100.12M (USD)
in 10 rounds
- Latest Funding Round$6M (USD), Series D
May 2014
- InvestorsIcon Ventures
& 5 more
- Employee Count28
- Acquired by
Products & Services of true[X]
true[X] offers a comprehensive portfolio of products and services, including MediaMath, TrueX, NeXt, and InStadium.
Self-serve DSP for omnichannel advertising campaigns.
Opt-in platform for guaranteed consumer attention.
End-to-end solution for identity-driven ad performance.
High-impact advertising for live sports audiences.
Funding Insights of true[X]
true[X] has successfully raised a total of $100.12M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $6 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $100.12M
- Total Rounds 10
- Last Round Series D — $6M
- First Round $4.7M
(Dec 2007)
- Investors Count 4
All 10 funding rounds of trueX with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2014 | $6M | Series D | – | – | |
| May 2014 | $6M | Series D | – | – | |
| Mar 2011 | $20M | Series D | – | – | – |
| Mar 2011 | $20M | Series D | – | Norwest Venture Partners, Pinnacle Ventures | |
| May 2010 | $11.65M | Series C | – | – | – |
| May 2010 | $11.65M | Series C | – | – | – |
| Jan 2009 | $8M | Series B | – | – | |
| Jan 2009 | $8M | Series B | – | Icon Ventures | |
| Feb 2008 | $4.12M | Series A | – | Redpoint Ventures | – |
| Dec 2007 | $4.7M | Series A | – | – |
6 investors in total: 6 institutional.
Investors in true[X]
true[X] has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Icon Ventures, 21st Century Fox and Norwest Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Redpoint Ventures is engaged in venture capital investments. | – | redpoint.com | Woodside, United States | |
Sector-agnostic growth stage VC investment company funding companies in the US and Asia | 1992 | iconventures.com | Palo Alto, United States | |
Venture debt and equity financing are provided across US sectors. | 2002 | pinnacleventures.com | Palo Alto, United States | |
Media corporation in production and distribution of media | 1979 | 21cf.com | New York, United States | |
Context-aware proximity platform for mobile customer engagement is provided. | 2014 | gimbal.com | San Diego, United States |
Investor details for trueX
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of true[X]
5 people are tracked at true[X] (5 in leadership); the tracked headcount is 28.
| Name | Role | Group |
|---|---|---|
Michael Danahy | Chief Of Staff To The Executive Chairman | Leadership |
Rob Emrich | Executive Chairman & Founder | Leadership |
Brian Cullen | Vice President Of Strategy | Leadership |
Troy Kehoe | Managing Director | Leadership |
Matt Liebhaber | Managing Director | Leadership |
Complete people profiles for true[X]
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of true[X]
5 dated milestones of true[X] across 13 years, from founding to its latest funding, stage changes and deals.
- Founded true[X] is founded.
- Funding First funding round of $4.7M.
- Funding Latest funding round, Series D, of $6.0M.
- Exit Acquired by 21st Century Fox.
- Exit Acquired by Gimbal.
Competitors of true[X]
true[X] operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | – | Content management platform | |
| openweb.com | 2012 | New York, United States | $408M | – | Cross-device ad network is provided for conversation-based advertising. | |
| supersonic.com | 2009 | Tel Aviv, Israel | $23.2M | – | Game publishing solutions are provided by Supersonic for developers. | |
| verve.com | 2005 | New York, United States | $263.1M | 91 | Privacy-first omni-channel advertising platform is provided for customer targeting. | |
| wunderkind.co | 2010 | New York, United States | $163.8M | 1,043 | Adnetwork and performance marketing platform | |
| fluentco.com | 2010 | New York, United States | – | 70 | AI-powered commerce media solutions are provided by Fluent for growth. | |
| thearenagroup.net | 2011 | New York, United States | – | 354 | Ad network software platform connects advertisers with publishers. | |
| inform.com | 2002 | Atlanta, United States | $29.33M | 124 | Personalized content delivery and ad impressions are automated. |
Detailed competitors of trueX
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of true[X]
The website of true[X] (truex.com) receives about 35K visits a month and ranks #352,638 among all websites worldwide, #2,678 in Social Networks and Online Communities.
- Monthly visits35K
▼ 41.3% vs previous month
- Unique visitors27.2K
per month
- Global rank#352,638
among all websites
- Category rank#2,678
Computers Electronics and Technology · Social Networks and Online Communities
- Bounce rate25%
- Pages per visit7.7
- Average visit8 min 42 sec
- DevicesDesktop 1% · Mobile 99%
Websites whose visitors overlap most with true[X]. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| reddit.com | 100% | 4.4B | #9 | View details | |
| instagram.com | 98% | 7.1B | #4 | View details | |
| facebook.com | 97% | 12.1B | #3 | View details | |
| sumall.com | 91% | – | – | View details | |
| inboxdollars.com | 81% | 5.3M | #8,123 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for true[X]
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on True[X]
Complete news archive for trueX
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to true[X]
10 companies that operate in the same segment as true[X] (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about true[X]
true[X] was founded in 2007.
true[X] is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
true[X] is a funded company, having raised a total of $100.12M across 10 funding rounds to date. The company's 1st funding round was a Series A of $4.7M, raised on Dec 2007.
true[X] has 28 employees.
TrueX provides an ad network platform. It offers a digital advertising product that allows web consumers to opt to briefly interact with a full-screen, multifaceted ad rather than seeing a series of standard ads while streaming video content. TrueX enables advertisers to reach consumers across the web and mobile, including social, social gaming, content, music, video, Wi-Fi, travel, and sports. TrueX was formerly known as SocialVibe. The company focused on delivering ads within social games before eventually pivoting toward web video in mid-2013.
true[X]'s top competitors include Taboola, Supersonic and EX.CO.
true[X] offers MediaMath, TrueX, NeXt, and InStadium.
true[X] has 6 investors. Key investors include Icon Ventures, 21st Century Fox, Norwest Venture Partners, Gimbal, and Pinnacle Ventures.
true[X] operates through Truex Inc..
Yes. true[X] was acquired by Gimbal in September 2020.