About true[X]
true[X] is a company based in Los Angeles (United States) founded in 2007 was acquired by Gimbal in September 2020. true[X] has raised $100.12 million across 10 funding rounds from investors including Icon Ventures, 21st Century Fox and Norwest Venture Partners. The company has 28 employees as of December 31, 2018. true[X] offers products and services including MediaMath, TrueX, NeXt, and InStadium. true[X] operates in a competitive market with competitors including Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others.
- Headquarter Los Angeles, United States
- Employees 28 as on 31 Dec, 2018
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Sectors
Media & Entertainment
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Truex Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$100.12 M (USD)
in 10 rounds
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Latest Funding Round
$6 M (USD), Series D
May 21, 2014
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Investors
Icon Ventures
& 5 more
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Employee Count
28
as on Dec 31, 2018
- Acquired by
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Products & Services of true[X]
true[X] offers a comprehensive portfolio of products and services, including MediaMath, TrueX, NeXt, and InStadium.
Self-serve DSP for omnichannel advertising campaigns.
Opt-in platform for guaranteed consumer attention.
End-to-end solution for identity-driven ad performance.
High-impact advertising for live sports audiences.
People of true[X]
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Funding Insights of true[X]
true[X] has successfully raised a total of $100.12M across 10 strategic funding rounds. The most recent funding activity was a Series D round of $6 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in true[X]
true[X] has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Icon Ventures, 21st Century Fox and Norwest Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
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Redpoint Ventures is engaged in venture capital investments.
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Sector-agnostic growth stage VC investment company funding companies in the US and Asia
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Investor details for trueX
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by true[X]
Investment portfolio details for trueX
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Financial Statements - trueX
Detailed financials for trueX
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True[X] Comparisons
![true[X] logo](https://img.thecompanycheck.com/b/truex_logo.webp){kind=logo}
Peer comparison for trueX
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- Named peers
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Competitors of true[X]
true[X] operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Ad network platform is utilized for content recommendations and monetization.
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Content management platform
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Cross-device ad network is provided for conversation-based advertising.
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Game publishing solutions are provided by Supersonic for developers.
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Privacy-first omni-channel advertising platform is provided for customer targeting.
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Adnetwork and performance marketing platform
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Detailed competitors of trueX
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Latest news on True[X]
Complete news archive for trueX
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Frequently Asked Questions about true[X]
true[X] was founded in 2007.
true[X] is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
true[X] is a funded company, having raised a total of $100.12M across 10 funding rounds to date.
As of Dec 31, 2018, the latest employee count at true[X] is 28.
TrueX provides an ad network platform. It offers a digital advertising product that allows web consumers to opt to briefly interact with a full-screen, multifaceted ad rather than seeing a series of standard ads while streaming video content. TrueX enables advertisers to reach consumers across the web and mobile, including social, social gaming, content, music, video, Wi-Fi, travel, and sports. TrueX was formerly known as SocialVibe. The company focused on delivering ads within social games before eventually pivoting toward web video in mid-2013.
true[X]'s top competitors include Taboola, Supersonic and EX.CO.
true[X] offers MediaMath, TrueX, NeXt, and InStadium.
true[X] has 6 investors. Key investors include Icon Ventures, 21st Century Fox, Norwest Venture Partners, Gimbal, and Pinnacle Ventures.