About Truno
Truno is a company based in Lubbock (United States) founded in 1978. It operates as a B2B and SaaS. Truno has completed 1 acquisition, including TimeForge. Truno offers products and services including Point of Sale, TruView, and TruCommerce. Truno operates in a competitive market with competitors including CallidusCloud, RELEX, Wasoko, Bizom and Vend, among others.
- Investors
- Investments & Acquisitions
Products & Services of Truno
Truno offers a comprehensive portfolio of products and services, including Point of Sale, TruView, and TruCommerce.
Software for managing transactions and inventory in retail
Platform for analyzing sales trends and store performance
Cloud-based tool for seamless data and system integration
Funding Insights of Truno
- Total Rounds 2
- First Round $40M
(Apr 2026)
- Investors Count 1
All 2 funding rounds of Truno with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2026 | $40M | Debt – Conventional | – | – | |
| Apr 2026 | – | Unspecified | – | – | – |
1 investors in total: 1 institutional.
Investors in Truno
Truno has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Huntington National Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | huntington.com | - |
Investor details for Truno
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Truno
25 people are tracked at Truno (14 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Julie Thompson | Director of Implementations | Leadership |
Chad Smith | Chief Operating Officer | Leadership |
Uwe Von Sehrwald | VP of Sales East | Leadership |
Brad Ralston | CEO | Leadership |
Jonyce Putman | COO of TimeForge | Leadership |
Kerry Pope | Director of Warehouse Operations | Leadership |
John Poore | VP of Engineering | Leadership |
Jason Thomason | Executive Vice President | Leadership |
Greg Moody | VP of Products | Leadership |
Glen Glasscock | VP of Toshiba Point of Sale | Leadership |
Sheila Wehmeyer | Chief Financial Officer | Leadership |
Steven Watters | President | Leadership |
Frank Colbert | VP of Solution Sales | Leadership |
Don Edwards | Vice President Of Sales, East Region | Leadership |
Gene Philips | Sales Executive | Team |
Kerry Hines | Sales Executive | Team |
Adam Beasley | Senior Software Engineer | Team |
Nicholas Garza | Billing & Contract Manager | Team |
Dave Poplin | Sr. Sales Executive @ Truno Retail Technology Solutions | Team |
Sam Sawaked | System Engineer | Team |
5 more people are available in the full profile.
Complete people profiles for Truno
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Truno
Truno has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include TimeForge.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Retail labour management and analytics company | timeforge.com | Lubbock, United States | 2009 | Aug 2016 | •••• |
Complete acquisition details for Truno
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Truno
3 dated milestones of Truno across 48 years, from founding to its latest funding, stage changes and deals.
- Founded Truno is founded.
- Acquisition Acquires TimeForge.
- Funding First funding round of $40.0M.
Competitors of Truno
Truno operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as CallidusCloud, RELEX, Wasoko, Bizom and Vend, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| calliduscloud.com | 1996 | Pleasanton, United States | $70.5M | 849 | Cloud-based solutions for sales, marketing, and pipeline management are provided. | |
| relexsolutions.com | 2005 | Helsinki, Finland | $816.41M | 169 | Unified platform for retail and supply chain planning is offered. | |
| wasoko.com | 2013 | Nairobi, Kenya | $151.91M | – | Online B2B marketplace offering groceries for enterprises | |
| bizom.com | 2008 | Bengaluru, India | $19.18M | 401 | Retail intelligence platform is developed for brands and B2B retailers. | |
| vendhq.com | 2010 | San Francisco, United States | $45.86M | 38 | Cloud-based retail POS solutions | |
| jushuitan.com | 2014 | Hangzhou, China | $225.2M | – | SaaS-based ERP solutions are provided for e-commerce operations management. | |
| zopsmart.com | 2011 | Bengaluru, India | $12.86M | 464 | Omni-channel solutions are provided for offline businesses. | |
| soundcommerce.com | 2002 | Seattle, United States | $44.25M | 21 | Cloud-based customer data management and analytics platform is utilized. |
Detailed competitors of Truno
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Truno
Complete news archive for Truno
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Truno
10 companies that operate in the same segment as Truno (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | – | – | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | – | – | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.12 M | – | – | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.3 B | USD 344.05 K | 100 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 3,270 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 3,960 |
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Frequently Asked Questions about Truno
Truno was founded in 1978 and raised its 1st funding round 48 years after it was founded.
Truno is headquartered in Lubbock, United States. It is registered at Lubbock, Texas, United States.
TRUNO delivers technology solutions for retailers, specializing in point-of-sale systems, business intelligence, and cloud-based integrations. The company partners with grocery stores to provide services like hardware support, data security, and systems management, particularly for Toshiba and NCR platforms. Based in Lubbock, Texas, TRUNO enhances operational efficiency and customer experiences through professional services and tools that address retail challenges.
Truno offers Point of Sale, TruView, and TruCommerce.
Truno has made 1 acquisition, including TimeForge.
Truno has 1 investor. Key investors include Huntington National Bank.