About TruSkin
TruSkin is a company based in Seattle (United States) founded in 2016 by Erica Reh was acquired by Wellbeam in October 2021. TruSkin operates in a competitive market with competitors including Kopari, True Botanicals, Tatcha, JUNO & Co and Sol de Janeiro, among others.
Apps and channels of TruSkin
its YouTube channel TruSkin has 299 subscribers and 30 videos.
Videos from TruSkin
The most watched videos on TruSkin's YouTube channel, TruSkin (299 subscribers). Click a video to play it here.
More on TruSkin.
Investors in TruSkin
TruSkin has secured backing from 1 investor. Prominent investors backing the company include Wellbeam.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online platform for the purchase of nutritional supplements | 2015 | wellbeam.com | San Francisco, United States |
Investor details for TruSkin
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- Complete investor list
- Round participation
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People of TruSkin
1 people are tracked at TruSkin (1 in leadership).
| Name | Role | Group |
|---|---|---|
Erica Reh | Co-Founder | Leadership |
Complete people profiles for TruSkin
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of TruSkin
2 dated milestones of TruSkin across 5 years, from founding to its latest funding, stage changes and deals.
- Founded TruSkin is founded.
- Exit Acquired by Wellbeam.
Competitors of TruSkin
TruSkin operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kopari, True Botanicals, Tatcha, JUNO & Co and Sol de Janeiro, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| koparibeauty.com | 2015 | San Diego, United States | $35.03M | 31 | Internet-first brand offering skincare and body care products | |
| truebotanicals.com | 2014 | San Francisco, United States | $21.59M | – | Natural luxury skincare products are offered by an internet-first brand. | |
| tatcha.com | 2009 | San Francisco, United States | $21.28M | 133 | Natural skincare products are offered through an internet-first brand. | |
| junoco.com | 2016 | Burlingame, United States | $6.3M | – | Organic skincare products are offered online by JUNO & Co. | |
| soldejaneiro.com | 2015 | New York, United States | $14.58M | – | Brand of body care products | |
| juicebeauty.com | 2005 | San Rafael, United States | $27.11M | 66 | Clean skincare and makeup solutions are offered by Juice Beauty. | |
| youthtothepeople.com | 2015 | Los Angeles, United States | $12M | 64 | Manufacturer of natural skin care products | |
| innbeautyproject.com | 2019 | White Plains, United States | $12M | 22 | Online internet first brand offering organic multi-category beauty products | |
| summerfridays.com | 2005 | Los Angeles, United States | – | 21 | Online brand offering skincare products | |
| getmaude.com | 2017 | New York, United States | $9.5M | 6 | Organic skincare and intimate products are offered online by Maude. |
Detailed competitors of TruSkin
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of TruSkin
The website of TruSkin (truskin.com) receives about 22.8K visits a month.
- Monthly visits22.8K
▲ 16.2% vs previous month
Websites whose visitors overlap most with TruSkin. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
gcimagazine.com | gcimagazine.com | 100% | – | #700,507 | β |
| madhippie.com | 80% | – | #334,840 | View details | |
| countryroad.com | 40% | 72.5K | #484,997 | View details | |
totebagfactory.com | totebagfactory.com | 40% | – | #281,547 | β |
| verabradley.com | 40% | 2M | #18,627 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 6 similar websites and full traffic analytics for TruSkin
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- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Truskin
Complete news archive for TruSkin
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to TruSkin
10 companies that operate in the same segment as TruSkin (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about TruSkin
TruSkin was founded in 2016.
TruSkin is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
TruSkin was founded in 2016 and is based in Seattle, United States. Operations focus on the skincare sector through an internet-first model, where vegan and cruelty-free products such as serums, moisturizers, eye gels, face washes, eye creams, toners, and cleansers are offered. The catalog emphasizes facial care items distributed primarily online.
TruSkin's top competitors include Sol de Janeiro, Youth to the People and True Botanicals.
TruSkin has 1 investor. Key investors include Wellbeam.
Yes. TruSkin was acquired by Wellbeam in October 2021.

