About Twinkies
Twinkies is a Consumer company based in Schiller Park (United States) founded in 1930, and was acquired by Apollo Global Management in January 2013. It operates as a snack cakes are manufactured and distributed by the Twinkies brand. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Tiff's Treats, Simple Mills, Birch Benders, Flowers Foods and Duncan Hines and 4 more; 4 of its 9 listed competitors have raised funding.
Company details
The Twinkies brand was established in 1930 in Schiller Park, United States, as part of the snack food industry. Golden sponge cakes filled with cream are produced under this name, with operations focused on baking and packaging for nationwide distribution. The domain twinkies.com supports online presence, while manufacturing occurs in facilities across the country to meet consumer demand for portable treats.
- Headquarters Schiller Park, United States
- Stage Acquired
- SectorsConsumer
- Website twinkies.com
- Acquired by Apollo Global Management (Jan 2013)
- InvestorsApollo Global Management
& 1 more
- Acquired byApollo Global Management
(Jan 2013)
Investors in Twinkies
Twinkies has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Apollo Global Management and Metropoulos.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Buyouts are targeted through private equity investments by the firm. | 1990 | apollo.com | New York, United States | |
Private equity firm | – | metropoulos.com | Greenwich, United States |
Investor details for Twinkies
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Timeline of Twinkies
2 dated milestones of Twinkies across 83 years, from founding to its latest funding, stage changes and deals.
- Founded Twinkies is founded.
- Exit Acquired by Apollo Global Management.
Competitors of Twinkies
Twinkies has 9 listed competitors in our database, 4 of them funded. They include Tiff's Treats, Simple Mills, Birch Benders, Flowers Foods and Duncan Hines, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cookiedelivery.com | 1999 | Austin, United States | $118.17M | – | Cookies and brownies are manufactured and sold nationwide. | |
| simplemills.com | 2012 | Chicago, United States | $8.04M | 91 | Multi-category bakery snacks brand | |
| birchbenders.com | 2011 | Boulder, United States | $6.27M | 18 | Pancakes brand | |
| flowersfoods.com | 1919 | Thomasville, United States | – | 9,300 | Baked goods are manufactured and supplied by Flowers Foods. | |
| duncanhines.com | 1995 | Charlotte, United States | – | 17 | Bakery snacks are produced and sold worldwide by Duncan Hines. | |
| pepperidgefarm.com | 1937 | Norwalk, United States | – | – | Bakery sancks brand | |
| hailmerry.com | 2006 | Dallas, United States | $8.05M | – | Internet first brand offering snacks | |
| saraleefrozenbakery.com | 2018 | Kings Mountain, United States | – | 1,325 | Manufacturer of frozen bakery products for retail and foodservice | |
| bimbobakeriesusa.com | 1994 | Horsham, United States | – | – | Serves as a leading brand for bakery snacks. |
Detailed competitors of Twinkies
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Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Twinkies (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Twinkies
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Frequently Asked Questions about Twinkies
Twinkies was founded in 1930.
Twinkies is headquartered in Schiller Park, United States. It is registered at Schiller Park, Illinois, United States.
The Twinkies brand was established in 1930 in Schiller Park, United States, as part of the snack food industry. Golden sponge cakes filled with cream are produced under this name, with operations focused on baking and packaging for nationwide distribution. The domain twinkies.com supports online presence, while manufacturing occurs in facilities across the country to meet consumer demand for portable treats.
Twinkies's top competitors include Tiff's Treats, Simple Mills and Birch Benders.
Twinkies has 2 investors. Key investors include Apollo Global Management, and Metropoulos.
Yes. Twinkies was acquired by Apollo Global Management in January 2013.

