About Upp
Upp is a company based in London (United Kingdom). Upp has raised $18.4 million across 3 funding rounds from investors including Downing, NVM Private Equity and Bonfire Ventures. The company has 2 employees. Upp offers products and services including Upp.ai Platform and Performance Forecasting. Upp operates in a competitive market with competitors including Wiser, SPINS, Intelligence Node, Crisp and Daasity, among others.
- Total Equity Funding$18.4M (USD)
in 3 rounds
- Latest Funding Round$10M (USD), Seed
Jun 2023
- InvestorsDowning
& 3 more
- Employee Count2
Products & Services of Upp
Upp offers a comprehensive portfolio of products and services, including Upp.ai Platform and Performance Forecasting.
Optimizes Google ads for better ROI and product visibility.
Predicts ad outcomes to guide retail marketing strategies.
Funding Insights of Upp
Upp has successfully raised a total of $18.4M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $10 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18.4M
- Total Rounds 3
- Last Round Seed — $10M
- First Round $8.4M
(Sep 2017)
- Investors Count 4
All 3 funding rounds of Upp with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | $10M | Seed | – | Bonfire Ventures | – |
| Jun 2022 | – | Seed | – | – | |
| Sep 2017 | $8.4M | Seed | – | NVM |
4 investors in total: 4 institutional.
Investors in Upp
Upp has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Downing, NVM Private Equity and Bonfire Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward early-stage companies by Bonfire Ventures. | – | bonfirevc.com | Santa Monica, United States | |
- | – | downingventures.com | - | |
Private equity investments are managed across the UK. | 1984 | nvm.co.uk | Newcastle Upon Tyne, United Kingdom | |
Inheritance tax relief, funds, and bonds are provided across sectors. | 1986 | downing.co.uk | London, United Kingdom |
Investor details for Upp
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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People of Upp
4 people are tracked at Upp (2 in leadership, 2 in team); the tracked headcount is 2.
| Name | Role | Group |
|---|---|---|
Ben White | – | Leadership |
Drew Smith | CEO | Leadership |
Ike Foulkes | Product Manager | Team |
Richard Cutting | Senior Software Engineer | Team |
Complete people profiles for Upp
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Upp
2 dated milestones of Upp across 6 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round of $8.4M.
- Funding Latest funding round, Seed, of $10.0M.
Competitors of Upp
Upp operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wiser, SPINS, Intelligence Node, Crisp and Daasity, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| spins.com | 1995 | Chicago, United States | – | 328 | Retail consumer analytics services are provided for natural products sector. | |
| intelligencenode.com | 2012 | Mumbai, India | $17.16M | 110 | AI-powered analytics tools are offered for retail pricing strategies. | |
| gocrisp.com | 2016 | New York, United States | $134.33M | – | Business analytics software is provided for CPG retailers and suppliers. | |
| daasity.com | 2017 | San Diego, United States | $20.7M | 31 | eCommerce analytics platform is provided for online sellers. | |
| eversightlabs.com | 2013 | Palo Alto, United States | $34.9M | 55 | SaaS-based promotion software is offered for retail testing. | |
| profitero.com | 2009 | Dun Laoghaire, Ireland | $28.21M | – | Platform offering E- Commerce analytics solutions | |
| peak.ai | 2014 | Manchester, United Kingdom | $209.01M | 237 | Peak is recognized for providing AI software solutions focused on inventory and pricing optimization. | |
| edited.com | 2010 | London, United Kingdom | $53.19M | 145 | SaaS-based analytics solutions are provided for global retailers. |
Detailed competitors of Upp
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Upp
The website of Upp (upp.ai) receives about 9K visits a month and ranks #2,440,583 among all websites worldwide, #5,221 in Online Marketing.
- Monthly visits9K
▲ 1.6% vs previous month
- Unique visitors3.9K
per month
- Global rank#2,440,583
among all websites
- Category rank#5,221
Business and Consumer Services · Online Marketing
- Bounce rate47%
- Pages per visit1.8
- Average visit27 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Upp. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| venturestream.co.uk | 100% | 7K | #3,068,098 | View details | |
| smartly.io | 96% | 135.1K | #235,622 | View details | |
| feedonomics.com | 79% | 70.4K | #514,137 | View details | |
| upp-ltd.com | 32% | 7K | #3,215,276 | View details | |
upp-foundation.org | upp-foundation.org | 27% | – | #5,574,037 | – |
Latest news on Upp
Complete news archive for Upp
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Upp
10 companies that operate in the same segment as Upp (E-Commerce Enablers & Infrastructure), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Integrated logistics services including parcel delivery and warehousing are provided. | 2011 | Gurugram, Haryana, India | USD 1.25 B | USD 1.12 B | 62,070 | |
E-commerce storefront solutions are provided for online businesses. | 2006 | Ottawa, Ontario, Canada | USD 122.25 M | USD 8.45 B | 8,100 | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Express delivery logistics solutions are provided for businesses and individuals. | 2015 | Bengaluru, Karnataka, India | USD 246.8 M | USD 447.86 M | – | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Delivery channels management software is provided for restaurants. | 2015 | Bengaluru, Karnataka, India | USD 32.32 M | USD 2.97 M | 171 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 |
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Frequently Asked Questions about Upp
Upp is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Drew Smith is the current CEO of Upp.
Upp is a funded company, having raised a total of $18.4M across 3 funding rounds to date. The company's 1st funding round was a Seed of $8.4M, raised on Sep 2017.
AI-based product intelligence software solutions are offered by Upp, a company based in London, United Kingdom, to e-commerce businesses in the fashion industry. Product data and content are supplied to enable insights extraction. Time spent on product marketing is reduced, supporting sales growth. Operations focus on software development and data analytics services for online retailers. Key personnel include CEO Drew Smith and Ben White.
Upp's top competitors include Intelligence Node, Peak and Eversight.
Upp offers Upp.ai Platform and Performance Forecasting.
Upp has 4 investors. Key investors include Downing, NVM Private Equity, Bonfire Ventures, and Downing Ventures.
Upp operates through Upp Technologies Ltd.