About Upper Hand
Upper Hand is a Healthcare company based in Indianapolis (United States) founded in 2015 by Myles Grote, Marcus J Gross, and Kevin MacCauley, and was acquired by H3 Partners in January 2026. Cloud-based software for gym management and scheduling is provided. Upper Hand has raised $11.14 million across 9 funding rounds from investors including IN.gov, Lometa Capital Partners and Park Ten Capital. Upper Hand has completed 1 acquisition, including Double Blue Sports. Its chief executive, as recorded, is Kevin MacCauley. Its website upperhand.com draws about 18 thousand monthly visits. Its focus areas include HealthTech, Fitness & Wellness Tech, Tools for Fitness Professionals and Fitness Centers. Its competitors include Mindbody, Zen Planner and ClubReady; 2 of its 3 listed competitors have raised funding.
Company details
Upper Hand was founded in 2015 and is headquartered in Indianapolis, United States. Cloud-based gym management software is offered by the company, focusing on the fitness sector. Facility management, class scheduling and booking, payroll processing, and CRM functionalities are included in the platform. Contact management, membership discounts, and marketing automation tools are also provided, along with video analysis software for trainer monitoring of trainee performance.
- Headquarters Indianapolis, United States
- Founders Myles Grote, Marcus J Gross, Kevin MacCauley
- Stage Acquired
- SectorsHealthcare
- Email••••••••
- Website upperhand.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by H3 Partners (Jan 2026)
- Total Equity Funding$11.14M (USD)
in 9 rounds
- Latest Funding Round$560.15K (USD), Series A
Jun 2024
- InvestorsIN.gov
& 8 more
- Investments & Acquisitions
- Acquired byH3 Partners
(Jan 2026)
Apps and channels of Upper Hand
its YouTube channel Upper Hand has 87 subscribers and 30 videos.
Videos from Upper Hand
The most watched videos on Upper Hand's YouTube channel, Upper Hand (87 subscribers). Click a video to play it here.
More on Upper Hand.
Funding Insights of Upper Hand
Upper Hand has successfully raised a total of $11.14M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $560.15 thousand completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.14M
- Total Rounds 9
- Last Round Series A — $560,150
- First Round $56,000
(Jun 2014)
- Investors Count 8
All 9 funding rounds of Upper Hand with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2024 | $560,150 | Series A | – | – | – |
| Nov 2022 | $6.59M | Series A | – | Lometa Capital Partners, Park Ten Capital | – |
| Feb 2018 | $1.5M | Series A | – | – | |
| Aug 2017 | $1.1M | Seed | – | – | |
| Mar 2017 | $100,000 | Seed | – | – | – |
| Jan 2017 | $315,000 | Debt – Conventional | – | – | – |
| Jun 2016 | $1.05M | Seed | – | – | |
| Jun 2016 | $250,000 | Seed | – | – | |
| Jun 2014 | $56,000 | Grant | – | – |
9 investors in total: 6 institutional and 3 angel.
Investors in Upper Hand
Upper Hand has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include IN.gov, Lometa Capital Partners and Park Ten Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are focused on lower middle market companies. | lometacapital.com | Sugar Land, United States | ||
| parktencapital.com | ||||
Early-stage investments are made in diverse sectors by the firm. | elevateventures.com | Indianapolis, United States | ||
Offers financial planning, investment counsel, and strategies for high net-worth clients and institutions. | 1982 | sheetssmith.com | Winston-salem, United States | |
Multi-category news is delivered via an online government platform. | 1971 | in.gov | United States | |
DC Don Courtney | unknown_43c541bbf1aa4dadb | |||
LS Larry Sablosky | unknown_3ba895f5cdff4ab9a | |||
SS Steve Schneider | unknown_a3ed6d0905384d7fb | |||
Investment in SaaS and FinTech for business growth and operations. | 2022 | h3partners.io | San Luis Obispo, United States |
Investor details for Upper Hand
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Upper Hand
23 people are tracked at Upper Hand (10 in leadership, 1 in board & advisors, 12 in team).
| Name | Role | Group |
|---|---|---|
Myles Grote | Co-Founder | Leadership |
Marcus J Gross | Co-Founder | Leadership |
Kevin MacCauley | Co-Founder & CEO | Leadership |
Sandee Finley | Head of UP Payments | Leadership |
Kasey Mckenney | Head of Accounts | Leadership |
Kevin R. MacCauley | Founder, Chief Executive Officer | Leadership |
Gabrielle Vuyk | Strategic Partner Manager | Leadership |
Sam Reid | Director | Leadership |
Cole Lankford | Business Development Partner | Leadership |
Danielle Souza | Head of Product + Support | Leadership |
Peter Barbaresi | Chairman | Board & advisors |
Leslie Byers | Account Manager | Team |
Alexus Jimson-Miller | Customer Support Rep | Team |
Matt Murphy | Sales Solutions Architect | Team |
Rajesh Sharma | Machine Learning Engineer | Team |
Sebastian Buckeridge | Marketing Content Specialist | Team |
Danielle McNally-Souza | SVP Product & Support | Team |
Danielle Schlemmer | Sr. Franchise Manager | Team |
Trishita Dhara | Machine Learning Engineer | Team |
John Plaugic III | Customer Advisory Board | Team |
3 more people are available in the full profile.
Complete people profiles for Upper Hand
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Investments & Acquisitions by Upper Hand
Upper Hand has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Double Blue Sports.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Video analysis and analytics platform for hockey | doublebluesports.com | Orono, United States | 2013 | Mar 2018 | •••• |
Complete acquisition details for Upper Hand
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Timeline of Upper Hand
5 dated milestones of Upper Hand across 12 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round of $56K.
- Founded Upper Hand is founded.
- Acquisition Acquires Double Blue Sports.
- Funding Latest funding round, Series A, of $560K.
- Exit Acquired by H3 Partners.
Competitors of Upper Hand
Upper Hand has 3 listed competitors in our database, 2 of them funded. They include Mindbody, Zen Planner and ClubReady.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mindbodyonline.com | 2001 | San Luis Obispo, United States | $118.01M | 1,046 | Provider of SaaS-driven business management software for beauty salons and fitness centers | |
| zenplanner.com | 2006 | Highlands, United States | $11.15M | 61 | Cloud-based software for fitness business management is offered. | |
| clubready.club | 2009 | St. Louis, United States | Cloud-based platform for gym and fitness management is provided. |
Detailed competitors of Upper Hand
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Upper Hand
The website of Upper Hand (upperhand.com) receives about 17.8K visits a month.
- Monthly visits17.8K
▲ 19.5% vs previous month
Websites whose visitors overlap most with Upper Hand. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
pickleballden.com | pickleballden.com | 100% | #386,287 | – | |
sported.org.uk | sported.org.uk | 92% | #2,672,417 | – | |
uplifterinc.com | uplifterinc.com | 90% | #147,813 | – | |
| ezfacility.com | 84% | 1M | #39,775 | View details | |
sportytell.com | sportytell.com | 84% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for Upper Hand
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- 27 similar websites
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Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Upper Hand (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Upper Hand
Complete news archive for Upper Hand
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Frequently Asked Questions about Upper Hand
Upper Hand was founded in 2015.
Upper Hand is headquartered in Indianapolis, United States. It is registered at Indianapolis, Indiana, United States.
Kevin MacCauley is the CEO of Upper Hand, as recorded in our data. They have also founded this company.
Upper Hand is a funded company, having raised a total of $11.14M across 9 funding rounds to date. The company's 1st funding round was a Grant of $56K, raised on Jun 2014.
Upper Hand was founded in 2015 and is headquartered in Indianapolis, United States. Cloud-based gym management software is offered by the company, focusing on the fitness sector. Facility management, class scheduling and booking, payroll processing, and CRM functionalities are included in the platform. Contact management, membership discounts, and marketing automation tools are also provided, along with video analysis software for trainer monitoring of trainee performance.
Upper Hand's top competitors include Mindbody, Zen Planner and ClubReady.
Upper Hand has made 1 acquisition, including Double Blue Sports.
Upper Hand has 9 investors. Key investors include IN.gov, Lometa Capital Partners, Park Ten Capital, Elevate Ventures, and Sheets Smith.
Yes. Upper Hand was acquired by H3 Partners in January 2026.