About Vans
Vans is a Retail company based in Pittsburgh (United States) founded in 1966, and was acquired by VF in April 2004. It operates as an internet first brand offering apparel wear for women, men and kids. Its website vans.com draws about 9.2 million monthly visits. Vans offers products and services including Old Skool Shoes, Hoodies and Jackets, and Accessories. Its focus areas include Consumer Goods, Apparel Brands, Sports Wear and Multi category. Its competitors include Lululemon, Vuori, Gymshark, Nobull and Fabletics and 2 more; 4 of its 7 listed competitors have raised funding.
Company details
Vans was established in 1966 in Pittsburgh, United States, within the apparel sector. Operations are conducted primarily online through the domain vans.com, where clothing items for women, men, and children are distributed. The focus remains on direct-to-consumer sales in the fashion industry, with products designed for everyday use. Geographic presence is centered in the United States, supporting e-commerce activities without emphasis on physical retail expansion.
Products & Services of Vans
Vans offers a comprehensive portfolio of products and services, including Old Skool Shoes, Hoodies and Jackets, and Accessories.
Classic shoes designed for skateboarding and everyday use.
Warm apparel for snowboarding and outdoor activities.
Items like hats and bags for sports enthusiasts.
Apps and channels of Vans
Vans publishes 1 mobile app with over 500K+ downloads; its YouTube channel Vans has 697K subscribers and 30 videos.
Videos from Vans
The most watched videos on Vans's YouTube channel, Vans (697K subscribers). Click a video to play it here.
More on Vans.
Investors in Vans
Vans has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include VF and McCown De Leeuw.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Apparel and footwear company | 1899 | vfc.com | Greensboro, United States | |
- | – | mdcpartners.com | - |
Investor details for Vans
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People of Vans
31 people are tracked at Vans (28 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Alyssa Callister | Sr. Director Energy Marketing and Professional Talent | Leadership |
Matt Watts | VP / Head of Marketing (Americas) | Leadership |
Crystal R. | Head of Creative Operations, Global & the Americas | Leadership |
Frank Neumann | Vice President, Global Analytics & Consumer Insights | Leadership |
chiara grimoldi | Head of Marketplace marketing | Europe, Middle East, Africa | Leadership |
Sun Choe | Global Brand President | Leadership |
Steve Balser | Global Director, Entertainment Marketing | Leadership |
Tary Perich Nelson | Head of Buying, DTC Footwear Vans Americas | Leadership |
Gwilym Williams | VP of Marketing (EMEA) | Leadership |
Kevin Tilton | VP - Merchandising, Apparel + Accessories | Leadership |
Stephanie Smith | Head of E-Commerce | Leadership |
Geraldo Rodriguez | Vice President, Global Energy Marketing & Collaborations | Leadership |
Oz Gotsman | Director, Global Marketing Strategy, Planning, Operations & Creative Operations | Leadership |
Simon Wainwright | Vice President, Global Brand Creative | Leadership |
Skye Patterson (Pascall) | Director, Loyalty & Marketing Technology | Leadership |
Amber Park | Head of DTC Americas Merchandising: Omni Buying, Planning & Allocation (equivalent to VP) | Leadership |
Tara Ulanoff | Senior Director - Global Consumer Insights & Analytics | Leadership |
Cristy Johnson | Vice President of North America: Retail Operations | Leadership |
Laura Stauth | Vice President of Sales, Americas Marketplace | Leadership |
Justin Villano | Global Marketing Director, Brand Management - Skateboarding | Leadership |
11 more people are available in the full profile.
Complete people profiles for Vans
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Vans
3 dated milestones of Vans across 38 years, from founding to its latest funding, stage changes and deals.
- Founded Vans is founded.
- Exit Acquired by McCown De Leeuw.
- Exit Acquired by VF.
Competitors of Vans
Vans has 7 listed competitors in our database, 4 of them funded. They include Lululemon, Vuori, Gymshark, Nobull and Fabletics, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lululemon.com.hk | 1998 | Hong Kong, China | – | – | Multi-category fashion apparel and accessories are offered online by Lululemon. | |
| vuoriclothing.com | 2015 | Encinitas, United States | $1.27B | 186 | Internet first brand offering multi category sports wear for men and women | |
| gymshark.com | 2012 | Redditch, United Kingdom | $261.47M | 728 | Sportswear apparel for men and women is offered online. | |
| nobullproject.com | 2014 | Boston, United States | $32M | 72 | Fashion accessories and apparel are offered for weightlifters and trainers. | |
| fabletics.com | 2010 | Los Angeles, United States | – | 1,966 | Internet-first sportswear apparel is provided for men and women. | |
| express.com | 1994 | Columbus, United States | – | 44 | Sportswear for men and women is provided online by Express. | |
| stio.com | 2011 | Wilson, United States | $42.58M | 100 | Sports apparel is retailed online by Stio in various categories. |
Detailed competitors of Vans
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Web traffic of Vans
The website of Vans (vans.com) receives about 9.2M visits a month and ranks #3,220 among all websites worldwide, #118 in Fashion and Apparel.
- Monthly visits9.2M
▼ 31.1% vs previous month
- Unique visitors6.1M
per month
- Global rank#3,220
among all websites
- Category rank#118
Lifestyle · Fashion and Apparel
- Bounce rate45%
- Pages per visit5.4
- Average visit3 min 05 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Vans. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| converse.com | 100% | 6.6M | #5,996 | View details | |
| journeys.com | 92% | 5.9M | #4,764 | View details | |
| zappos.com | 91% | 20.7M | #1,928 | View details | |
| dcshoes.com | 85% | 1M | #34,467 | View details | |
| nike.com | 79% | 114M | #247 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vans
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Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as Vans (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Related news about Vans
Complete news archive for Vans
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Frequently Asked Questions about Vans
Vans was founded in 1966.
Vans is headquartered in Pittsburgh, United States. It is registered at Pittsburgh, Pennsylvania, United States.
Vans was established in 1966 in Pittsburgh, United States, within the apparel sector. Operations are conducted primarily online through the domain vans.com, where clothing items for women, men, and children are distributed. The focus remains on direct-to-consumer sales in the fashion industry, with products designed for everyday use. Geographic presence is centered in the United States, supporting e-commerce activities without emphasis on physical retail expansion.
Vans offers Old Skool Shoes, Hoodies and Jackets, and Accessories.
Vans has 2 investors. Key investors include VF, and McCown De Leeuw.
Yes. Vans was acquired by VF in April 2004.
Yes. Vans publishes Vans Family, with over 500,000 downloads.
The website of Vans receives about 9.2 million visits a month and ranks #3,220 among all websites worldwide.