About vCreative
vCreative is a Media & Entertainment company based in Babson Park (United States) founded in 2008 by Jinny Laderer and John Laderer, and was acquired by Banyan Software in May 2019. It operates as a cloud-based software for workflow management in media is provided. Its chief executive is Jinny Laderer. vCreative offers products and services including vPPO, vPromotions, vTrade, vProMedia, and AI Script Assist. Its focus areas include Tech for Film & TV, Filmed Entertainment, Production and Workflow Management. Its competitors include Broadcast Pix, Cloudpic Global, Celtx, Xytech Systems and Embrace and 3 more; 4 of its 8 listed competitors have raised funding.
Company details
vCreative was founded in 2008 and is headquartered in Babson Park, United States. Cloud-based software solutions for workflow management are offered, allowing remote handling of production, promotions, events, and related tasks in the media sector. Clients including Univision, Cox Media, and Radio One are supported. The company is led by Co-Founder and CEO Jinny Laderer, along with Co-Founder and CTO John Laderer.
- Headquarters Babson Park, United States
- Founders Jinny Laderer, John Laderer
- SectorsMedia & Entertainment
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website vcreativeinc.com
- Social LinkedIn X Facebook Instagram
- Acquired by Banyan Software (May 2019)
- Investors
- Acquired byBanyan Software
(May 2019)
Products & Services of vCreative
vCreative offers a comprehensive portfolio of products and services, including vPPO, vPromotions, vTrade, vProMedia, and AI Script Assist.
Manages paperless production orders for radio and digital ads
Coordinates events, contests, prizes, and liners
Tracks and approves station trade inventory
Connects sales, production, and delivery processes
Assists in script writing for production orders
Funding Insights of vCreative
- Total Rounds 1
All 1 funding rounds of vCreative with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | – | Debt – Conventional | β | β | β |
1 investors in total: 1 institutional.
Investors in vCreative
vCreative has secured backing from 1 investor. Prominent investors backing the company include Banyan Software.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Enterprise software businesses are acquired, built, and grown. | 2016 | banyansoftware.com | Toronto, Canada |
Investor details for vCreative
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of vCreative
13 people are tracked at vCreative (6 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Jinny Laderer | Co-Founder & CEO | Leadership |
John Laderer | Co-Founder & CTO | Leadership |
Mary DelGrande | Chief Executive Officer | Leadership |
Tom Greene | Director Vppo | Leadership |
David Singleton | VP of Technology | Leadership |
Stephen Williams | Senior Director Of Product | Leadership |
Wendy Pershing | Evp, Product Operations At Vcreative | Team |
Cyndi Bass | Product Manager | Team |
Josh Schauer | Senior Software Engineer | Team |
Christopher Ford | Web Development Manager | Team |
Renato Garcia | Senior Software Engineer | Team |
Steve Washam | Senior Software Engineer | Team |
John Pallarino | Senior Solutions Engineer | Team |
Complete people profiles for vCreative
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of vCreative
3 dated milestones of vCreative across 11 years, from founding to its latest funding, stage changes and deals.
- Founded vCreative is founded.
- Funding First funding round.
- Exit Acquired by Banyan Software.
Competitors of vCreative
vCreative has 8 listed competitors in our database, 4 of them funded. They include Broadcast Pix, Cloudpic Global, Celtx, Xytech Systems and Embrace, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| broadcastpix.com | 2002 | Billerica, United States | $5.04M | 18 | Workflow solutions for video production and broadcasting are developed. | |
| cloudpicglobal.com | 2008 | San Francisco, United States | $6M | – | Cloud-based platform enables collaborative content production for creative professionals. | |
| celtx.com | 2000 | – | $3.3M | – | End-to-end media production and collaboration tools are provided. | |
| xytechsystems.com | 1988 | Los Angeles, United States | – | – | Facility management software is provided for media and broadcast operations. | |
| embrace.fr | 2017 | Boulogne, Argentina | – | – | AI-based media workflow automation solutions are provided. | |
| renderro.com | 2019 | Pulawy, Poland | $120,000 | – | Cloud-based workplace for the media industry | |
| shiftmedia.io | 2017 | Boston, United States | – | 50 | Provider of cloud-based workflow management systems for production | |
| scenechronize.com | 2006 | Los Angeles, United States | – | – | Workflow automation software is offered for film and television productions. |
Detailed competitors of vCreative
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of vCreative
The website of vCreative (vcreativeinc.com) receives about 4.1K visits a month.
- Monthly visits4.1K
▲ 12.2% vs previous month
Websites whose visitors overlap most with vCreative. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
workordernetwork.com | workordernetwork.com | 100% | – | – | β |
| linkedin.com | 96% | 1.9B | #18 | View details |
Top companies in Film, TV & Broadcasting Tech
10 companies that operate in the same segment as vCreative (Film, TV & Broadcasting Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Software is provided for managing, distributing, and monetizing media content. | 1987 | Burlington, Vermont, United States | – | USD 523.32 K | – | |
Sky is recognized as a provider of TV, broadband, and mobile services. | 1990 | Isleworth, England, United Kingdom | – | – | 31,000 | |
Integrated telecom and IPTV services are provided to Canadian customers. | 1874 | Vancouver, British Columbia, Canada | – | USD 14.86 B | 106,800 | |
Integrated telecommunication and TV services are provided across Finland. | 1999 | Helsinki, Finland | USD 188.17 M | – | – | |
Cloud solutions for broadcast, streaming, and advertising industries are provided. | 2008 | Bengaluru, Karnataka, India | USD 264.17 M | USD 87.14 M | 749 | |
Digital media recognition solutions are provided for content management. | 1993 | Emeryville, California, United States | USD 50.99 M | – | 248 | |
Ad data management is facilitated by AI across connected devices. | 2008 | San Francisco, California, United States | USD 46.34 M | – | 384 | |
Online event ticketing platform offering a wide range of entertainment options, including movies, concerts, sports, and plays, enabling users to di... | 1999 | Mumbai, Maharashtra, India | – | – | – | |
Provider of music distribution and artist and label services globally | 1997 | New York, New York, United States | USD 12 M | – | – |
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Related news about Vcreative
Complete news archive for vCreative
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- Brand-specific news history
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Frequently Asked Questions about vCreative
vCreative was founded in 2008 and raised its 1st funding round 11 years after it was founded.
vCreative is headquartered in Babson Park, United States. It is registered at Babson Park, Florida, United States.
Jinny Laderer is the current CEO of vCreative. They have also founded this company.
vCreative was founded in 2008 and is headquartered in Babson Park, United States. Cloud-based software solutions for workflow management are offered, allowing remote handling of production, promotions, events, and related tasks in the media sector. Clients including Univision, Cox Media, and Radio One are supported. The company is led by Co-Founder and CEO Jinny Laderer, along with Co-Founder and CTO John Laderer.
vCreative's top competitors include Xytech Systems, Broadcast Pix and Celtx.
vCreative offers vPPO, vPromotions, vTrade, vProMedia, and AI Script Assist.
vCreative has 1 investor. Key investors include Banyan Software.
Yes. vCreative was acquired by Banyan Software in May 2019.

