About Veracity Selfcare
Veracity Selfcare is a Consumer company based in New York (United States) founded in 2020 by Allie Egan. At-home hormone tests are offered for personalized skincare advice. It operates on a Direct-to-Consumer (D2C) and Subscription Services model in Consumer and Healthcare sectors. Veracity Selfcare has raised $5.9 million across 2 funding rounds from investors including Silas Capital, Fab Co-Creation Studio and Global Founders Capital. The company has 14 employees. Its chief executive, as recorded, is Allie Egan. Veracity Selfcare offers products and services including Metabolism Ignite, Metabolism Cleanse, Hormone Wellness Test, and Nutrition Consultations. Its focus areas include Wellness Products and Dietary Supplements. Its legal entity is KNOW SELFCARE, INC. Its competitors include Glossier, Beautycounter and True Botanicals; 3 of its 3 listed competitors have raised funding.
Company details
Veracity Selfcare is engaged in providing metabolic health solutions through supplements and testing services. The company operates in the wellness sector, offering products like Metabolism Ignite and Metabolism Cleanse to support weight loss and overall health. At-home hormone wellness tests are provided to identify health concerns, alongside personalized nutrition consultations. Solutions are developed with a blend of Eastern and Western medical approaches, backed by clinical studies and a team of multidisciplinary doctors. Emphasis is placed on natural, drug-free ingredients to ensure safety and efficacy for long-term health benefits.
- Headquarters New York, United States
- Employees 14
- Founders Allie Egan
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website veracityselfcare.com
- Social LinkedIn Facebook Instagram
- Legal Name Know Selfcare, Inc.
- Total Equity Funding$5.9M (USD)
in 2 rounds
- Latest Funding Round$5M (USD), Seed
Sep 2021
- InvestorsSilas Capital
& 5 more
- Employee Count14
Products & Services of Veracity Selfcare
Veracity Selfcare offers a comprehensive portfolio of products and services, including Metabolism Ignite, Metabolism Cleanse, Hormone Wellness Test, and Nutrition Consultations.
Supplement designed to boost metabolism and support weight loss.
Cleanse product aimed at detoxifying liver for metabolic reset.
At-home test to identify root causes of health issues.
Personalized diet and lifestyle guidance by holistic nutritionists.
Funding Insights of Veracity Selfcare
Veracity Selfcare has successfully raised a total of $5.9M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $5 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.9M
- Total Rounds 2
- Last Round Seed — $5M
- First Round $900,000
(Jun 2020)
- Investors Count 6
All 2 funding rounds of Veracity Selfcare with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $5M | Seed | – | Global Founders Capital | |
| Jun 2020 | $900,000 | Seed | – | – | – |
6 investors in total: 6 institutional.
Investors in Veracity Selfcare
Veracity Selfcare has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Silas Capital, Fab Co-Creation Studio and Global Founders Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Venture capital investments are focused on healthcare technology startups. | msc.vc | |||
Tech focused early-stage micro VC firm investing in the US | greatoaksvc.com | New York, United States | ||
Venture capital firm making growth stage investments | 2012 | silascapital.com | New York, United States | |
Fashion designing services are provided to clients worldwide. | 2018 | fabcocreationstudio.com | San Francisco, United States |
Investor details for Veracity Selfcare
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People of Veracity Selfcare
5 people are tracked at Veracity Selfcare (5 in leadership); the tracked headcount is 14.
| Name | Role | Group |
|---|---|---|
Allie Egan | Founder & CEO | Leadership |
Shannon Zembriski | Director Of Operations | Leadership |
Emily Andrews | Creative Director & Chief Digital Officer | Leadership |
Rajat Rajpal | Head of Digital | Leadership |
Sabrina Pereira | VP Of Strategy | Leadership |
Complete people profiles for Veracity Selfcare
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Timeline of Veracity Selfcare
3 dated milestones of Veracity Selfcare across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Veracity Selfcare is founded.
- Funding First funding round of $900K.
- Funding Latest funding round, Seed, of $5.0M.
Competitors of Veracity Selfcare
Veracity Selfcare has 3 listed competitors in our database, 3 of them funded. They include Glossier, Beautycounter and True Botanicals.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. | |
| truebotanicals.com | 2014 | San Francisco, United States | $21.59M | Natural luxury skincare products are offered by an internet-first brand. |
Detailed competitors of Veracity Selfcare
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Web traffic of Veracity Selfcare
The website of Veracity Selfcare (veracityselfcare.com) receives about 1.5K visits a month.
- Monthly visits1.5K
▼ 60.7% vs previous month
Websites whose visitors overlap most with Veracity Selfcare. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| resbiotic.com | 100% | 51.9K | #594,488 | View details | |
| humnutrition.com | 82% | 513.8K | #147,041 | View details | |
shop.mallofamerica.com | shop.mallofamerica.com | 47% | #537,269 | – | |
| veracityglobal.com | 28% | 19.3K | #806,349 | View details | |
advancedmolecularlabs.com | advancedmolecularlabs.com | 27% | #2,190,068 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Veracity Selfcare
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- 6 similar websites
- Audience overlap
- Engagement analytics
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Veracity Selfcare (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Veracity Selfcare
Complete news archive for Veracity Selfcare
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Frequently Asked Questions about Veracity Selfcare
Veracity Selfcare was founded in 2020.
Veracity Selfcare is headquartered in New York, United States. It is registered at New York, New York, United States.
Allie Egan is the CEO of Veracity Selfcare, as recorded in our data. They have also founded this company.
Veracity Selfcare is a funded company, having raised a total of $5.9M across 2 funding rounds to date. The company's 1st funding round was a Seed of $900K, raised on Jun 2020.
Veracity Selfcare has 14 employees.
Veracity Selfcare is engaged in providing metabolic health solutions through supplements and testing services. The company operates in the wellness sector, offering products like Metabolism Ignite and Metabolism Cleanse to support weight loss and overall health. At-home hormone wellness tests are provided to identify health concerns, alongside personalized nutrition consultations. Solutions are developed with a blend of Eastern and Western medical approaches, backed by clinical studies and a team of multidisciplinary doctors. Emphasis is placed on natural, drug-free ingredients to ensure safety and efficacy for long-term health benefits.
Veracity Selfcare's top competitors include Glossier, Beautycounter and True Botanicals.
Veracity Selfcare offers Metabolism Ignite, Metabolism Cleanse, Hormone Wellness Test, and Nutrition Consultations.
Veracity Selfcare has 6 investors. Key investors include Silas Capital, Fab Co-Creation Studio, Global Founders Capital, L Catterton, and Meridian Street Capital.
Veracity Selfcare operates through Know Selfcare, Inc..