About Vertebrae
Vertebrae is a Technology company based in Santa Monica (United States) founded in 2015 by Vince Cacace, and was acquired by Snap in July 2021. Immersive VR ad units are created and monetized for publishers. It operates in the Technology and Media & Entertainment sectors. Vertebrae has raised $10 million across 1 funding round from investors including Snap. Its chief executive, as recorded, is Vince Cacace. Its focus areas include Enterprise Applications, Mobile Advertising, Ad Network and Native Ads. Its competitors include Tapjoy, Vungle and Chartboost; 3 of its 3 listed competitors have raised funding.
Company details
Vertebrae was founded in 2015 in Santa Monica, United States, as an ad network focused on virtual reality and 360 video content. Publishers are enabled to monetize VR apps through native and interactive ad formats, including 3D interactive units, branded image backgrounds, virtual brand rooms, and content sponsorships. A 360 video ad server is provided for non-VR environments, along with tools and analytics for measuring engagement and performance.
- Headquarters Santa Monica, United States
- Founders Vince Cacace
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Phone•••• ••••
- Website vertebrae.com
- Social LinkedIn X
- Acquired by Snap (Jul 2021)
Funding Insights of Vertebrae
Vertebrae has successfully raised a total of $10M through 1 strategic funding round. The most recent funding activity was a Series A round of $10 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 1
- Last Round Series A — $10M
- First Round $10M
(Sep 2016)
All 1 funding rounds of Vertebrae with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2016 | $10M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Vertebrae
Vertebrae has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Snap.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Communication and media sharing are enabled via an online platform. | 2011 | snap.com | Santa Monica, United States |
Investor details for Vertebrae
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Vertebrae
2 people are tracked at Vertebrae (2 in leadership).
| Name | Role | Group |
|---|---|---|
Vince Cacace | Founder & CEO | Leadership |
James Parry | Leadership |
Complete people profiles for Vertebrae
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Timeline of Vertebrae
3 dated milestones of Vertebrae across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Vertebrae is founded.
- Funding First funding round of $10.0M.
- Exit Acquired by Snap.
Competitors of Vertebrae
Vertebrae has 3 listed competitors in our database, 3 of them funded. They include Tapjoy, Vungle and Chartboost.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tapjoy.com | 2007 | San Francisco, United States | $60.05M | 137 | Mobile advertising & monetization | |
| vungle.com | 2011 | San Francisco, United States | $25.62M | 39 | Mobile apps are promoted and monetized via in-app video trailers. | |
| chartboost.com | 2011 | San Francisco, United States | $21M | 60 | Ads monetization platform based on mobile games |
Detailed competitors of Vertebrae
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Top companies in Augmented & Virtual Reality Solutions
3 companies that operate in the same segment as Vertebrae (Augmented & Virtual Reality Solutions) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Augmented reality mobile games are designed and developed. | 2011 | San Francisco, California, United States | USD 772.84 M | USD 166.77 K | 584 | |
Hardware-based iPad games for children are developed. | 2013 | Palo Alto, California, United States | USD 36 M | 112 | ||
Provider of wearable heads-up display for industrial workers | 2016 | Vancouver, Washington, United States | USD 145.48 M | USD 1.11 M | 19 |
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Related news about Vertebrae
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Frequently Asked Questions about Vertebrae
Vertebrae was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Vertebrae is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Vince Cacace is the CEO of Vertebrae, as recorded in our data. They have also founded this company.
Vertebrae is a funded company, having raised a total of $10M across 1 funding round to date. The company's 1st funding round was a Series A of $10M, raised on Sep 2016.
Vertebrae was founded in 2015 in Santa Monica, United States, as an ad network focused on virtual reality and 360 video content. Publishers are enabled to monetize VR apps through native and interactive ad formats, including 3D interactive units, branded image backgrounds, virtual brand rooms, and content sponsorships. A 360 video ad server is provided for non-VR environments, along with tools and analytics for measuring engagement and performance.
Vertebrae's top competitors include Tapjoy, Vungle and Chartboost.
Vertebrae has 1 investor. Key investors include Snap.
Yes. Vertebrae was acquired by Snap in July 2021.