About Vertical Acuity
Vertical Acuity is a Media & Entertainment company based in Atlanta (United States) founded in 2007, and was acquired by Outbrain in December 2012. Third-party content is monetized by publishers through syndication across sites. Vertical Acuity has raised $6.23 million across 4 funding rounds from investors including Outbrain Direct Response. Its focus areas include Enterprise Applications, AdTech and Native Ad Platform. Its legal entity is Vertical Acuity, Inc. Its competitors include TripleLift, Nativo and Ryff; 3 of its 3 listed competitors have raised funding.
Company details
Vertical Acuity was founded in 2007 in Atlanta, United States, as a content logistics platform in the digital publishing sector. Online publishers are enabled to discover, organize, and publish content across multiple sites. Non-owned content is monetized on publishers sites, while owned content is syndicated to external sites. Content pre-approval for syndication occurs at fixed payment rates, bypassing partner management systems. The company was acquired by Outbrain in 2012.
- Headquarters Atlanta, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website verticalacuity.com
- Social LinkedIn X Facebook
- Acquired by Outbrain (Dec 2012)
- Legal Name Vertical Acuity, Inc.
- Total Equity Funding$6.23M (USD)
in 4 rounds
- Latest Funding Round$750K (USD), Series A
Mar 2012
- Investors
- Acquired byOutbrain
(Dec 2012)
Funding Insights of Vertical Acuity
Vertical Acuity has successfully raised a total of $6.23M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $750 thousand completed in March 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.23M
- Total Rounds 4
- Last Round Series A — $750,000
- First Round $150,000
(Jun 2009)
All 4 funding rounds of Vertical Acuity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2012 | $750,000 | Series A | – | – | – |
| Oct 2011 | $4.71M | Series A | – | – | – |
| Apr 2010 | $625,000 | Seed | – | – | – |
| Jun 2009 | $150,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Vertical Acuity
Vertical Acuity has secured backing from 1 investor. Prominent investors backing the company include Outbrain Direct Response.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | outbrain.com | New York, United States |
Investor details for Vertical Acuity
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Vertical Acuity
4 dated milestones of Vertical Acuity across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Vertical Acuity is founded.
- Funding First funding round of $150K.
- Funding Latest funding round, Series A, of $750K.
- Exit Acquired by Outbrain.
Competitors of Vertical Acuity
Vertical Acuity has 3 listed competitors in our database, 3 of them funded. They include TripleLift, Nativo and Ryff.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| triplelift.com | 2012 | New York, United States | $20.61M | 285 | Native advertising exchange platform | |
| nativo.com | 2010 | Los Angeles, United States | $84.12M | 164 | Native ads are scaled, automated, and measured via this platform. | |
| ryff.com | 2004 | Los Angeles, United States | $20.3M | Provides a native advertising platform for brands |
Detailed competitors of Vertical Acuity
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Vertical Acuity (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Vertical Acuity
Vertical Acuity was founded in 2007 and raised its 1st funding round 2 years after it was founded.
Vertical Acuity is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Vertical Acuity is a funded company, having raised a total of $6.23M across 4 funding rounds to date. The company's 1st funding round was a Seed of $150K, raised on Jun 2009.
Vertical Acuity was founded in 2007 in Atlanta, United States, as a content logistics platform in the digital publishing sector. Online publishers are enabled to discover, organize, and publish content across multiple sites. Non-owned content is monetized on publishers sites, while owned content is syndicated to external sites. Content pre-approval for syndication occurs at fixed payment rates, bypassing partner management systems. The company was acquired by Outbrain in 2012.
Vertical Acuity's top competitors include TripleLift, Nativo and Ryff.
Vertical Acuity has 1 investor. Key investors include Outbrain Direct Response.
Vertical Acuity operates through Vertical Acuity, Inc..
Yes. Vertical Acuity was acquired by Outbrain in December 2012.