About Vetrax
Vetrax is a company based in Peachtree Corners (United States) founded in 2013 by Marcel Sarzen was acquired by Hill's Pet Nutrition in October 2018.. Vetrax offers products and services including Vetrax Sensor and Vetrax App. Vetrax operates in a competitive market with competitors including Whistle, Fi, Wagz, FitBark and Invisible Fence, among others.
- Headquarter Peachtree Corners, United States
- Founders Marcel Sarzen
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Sectors
ConsumerHealthcare Technology Retail
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Email
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Website
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Social
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Annual Revenue
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Latest Funding Round
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Acquired by
Hill's Pet Nutrition
(Oct 17, 2018)
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Products & Services of Vetrax
Vetrax offers a comprehensive portfolio of products and services, including Vetrax Sensor and Vetrax App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Device that tracks dog behaviors like shaking and scratching for health insights.
App for viewing and analyzing dog behavior data from the sensor.
Funding Insights of Vetrax
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Vetrax
Vetrax has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Hill's Pet Nutrition. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Pet food is manufactured and distributed by Hill's Pet Nutrition.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Vetrax
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Vetrax
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Vetrax Comparisons
Competitors of Vetrax
Vetrax operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Whistle, Fi, Wagz, FitBark and Invisible Fence, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Private label brand of tracking devices for dogs
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| domain | founded_year | HQ Location |
Smart GPS trackers and activity monitors for dogs are offered.
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| domain | founded_year | HQ Location |
Smart GPS collars for pets with video streaming are offered.
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| domain | founded_year | HQ Location |
Health and location trackers for dogs are monitored via wearables.
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| domain | founded_year | HQ Location |
Electronic pet containment systems and training services are provided.
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| domain | founded_year | HQ Location |
Private label brand of Bluetooth-enabled pet tags
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Vetrax
When was Vetrax founded?
Vetrax was founded in 2013.
Where is Vetrax located?
Vetrax is headquartered in Peachtree Corners, United States. It is registered at Peachtree Corners, Georgia, United States.
Who is the current CEO of Vetrax?
Marcel Sarzen is the current CEO of Vetrax. They have also founded this company.
What does Vetrax do?
Vetrax is a developer of a smart wearable device for monitoring pet dog health. The device is tied around the neck of the pet and is used to track the activity and behavior such as shaking and scratching. The data is processed by the online platform for further analysis based on which actionable insights are provided into care plan progress. The insights enable the vets to evaluate medical treatment and optimize their care plans. The company also provides Vetrax mobile application for dog owners, compatible with both Android and iOS users.
What products or services does Vetrax offer?
Vetrax offers Vetrax Sensor and Vetrax App.
Who are Vetrax's investors?
Vetrax has 1 investor. Key investors include Hill's Pet Nutrition.