Vetrax

Peachtree Corners, United States Founded: 2013 • Age: 13 yrs Acquired By Hill's Pet Nutrition
Smart wearable device for monitoring pet dog behaviour

About Vetrax

Vetrax is a company based in Peachtree Corners (United States) founded in 2013 by Marcel Sarzen was acquired by Hill's Pet Nutrition in October 2018.. Vetrax offers products and services including Vetrax Sensor and Vetrax App. Vetrax operates in a competitive market with competitors including Whistle, Fi, Wagz, FitBark and Invisible Fence, among others.

  • Headquarter Peachtree Corners, United States
  • Founders Marcel Sarzen
  • Sectors
    Consumer
    Healthcare Technology Retail
  • Email
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  • Phone
    *********
  • Website
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  • Social
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Operational Areas
Consumer → Baby, Parenting & Pet Care
Healthcare → Veterinary & Animal Health
Technology → Extended, Virtual & Augmented Reality
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
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Products & Services of Vetrax

Vetrax offers a comprehensive portfolio of products and services, including Vetrax Sensor and Vetrax App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Device that tracks dog behaviors like shaking and scratching for health insights.

App for viewing and analyzing dog behavior data from the sensor.

Funding Insights of Vetrax

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Vetrax

Vetrax has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Hill's Pet Nutrition. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Pet food is manufactured and distributed by Hill's Pet Nutrition.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Vetrax

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Vetrax

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Vetrax Comparisons

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Competitors of Vetrax

Vetrax operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Whistle, Fi, Wagz, FitBark and Invisible Fence, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Private label brand of tracking devices for dogs
domain founded_year HQ Location
Smart GPS trackers and activity monitors for dogs are offered.
domain founded_year HQ Location
Smart GPS collars for pets with video streaming are offered.
domain founded_year HQ Location
Health and location trackers for dogs are monitored via wearables.
domain founded_year HQ Location
Electronic pet containment systems and training services are provided.
domain founded_year HQ Location
Private label brand of Bluetooth-enabled pet tags
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Vetrax

Frequently Asked Questions about Vetrax

When was Vetrax founded?

Vetrax was founded in 2013.

Where is Vetrax located?

Vetrax is headquartered in Peachtree Corners, United States. It is registered at Peachtree Corners, Georgia, United States.

Who is the current CEO of Vetrax?

Marcel Sarzen is the current CEO of Vetrax. They have also founded this company.

What does Vetrax do?

Vetrax is a developer of a smart wearable device for monitoring pet dog health. The device is tied around the neck of the pet and is used to track the activity and behavior such as shaking and scratching. The data is processed by the online platform for further analysis based on which actionable insights are provided into care plan progress. The insights enable the vets to evaluate medical treatment and optimize their care plans. The company also provides Vetrax mobile application for dog owners, compatible with both Android and iOS users.

Who are the top competitors of Vetrax?

Vetrax's top competitors include Whistle, Fi and Dogness.

What products or services does Vetrax offer?

Vetrax offers Vetrax Sensor and Vetrax App.

Who are Vetrax's investors?

Vetrax has 1 investor. Key investors include Hill's Pet Nutrition.

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