About Viably
Viably is a Financial Services company based in Cary (United States) founded in 2021 by Doron Gordon. It operates as an invoicing management solutions are provided for small businesses. Viably has raised $21 million across 2 funding rounds from investors including Viola Group, Salesforce Ventures and Angular Ventures. Viably has completed 1 acquisition, including BeProfit. Its chief executive is Doron Gordon. Its focus areas include FinTech, Banking Tech, Internet First Banks and Through Bank Partnerships. Its competitors include Brex, BlueVine, Tide, Novo and Mercury and 5 more; 10 of its 10 listed competitors have raised funding.
Company details
Viably was founded in 2021 and is headquartered in Cary, United States. Invoicing and financial management tools are offered to small businesses in the fintech sector. Accounts are connected securely to enable real-time visibility into cash flow, categorized expenses, and collections. A consolidated view of cash position and financial runway is generated for owners managing operations independently.
- Headquarters Cary, United States
- Founders Doron Gordon
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website runviably.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$21M (USD)
in 2 rounds
- Latest Funding Round$50M (USD), Debt – Conventional
Nov 2023
- InvestorsViola Group
& 3 more
- Investments & Acquisitions
Funding Insights of Viably
Viably has successfully raised a total of $21M across 2 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $50 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21M
- Total Rounds 2
- Last Round Debt – Conventional — $50M
- First Round $21M
(Jul 2022)
- Investors Count 4
All 2 funding rounds of Viably with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | $50M | Debt – Conventional | – | – | |
| Jul 2022 | $21M | Seed | – | Viola Group, Salesforce Ventures |
4 investors in total: 4 institutional.
Investors in Viably
Viably has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Viola Group, Salesforce Ventures and Angular Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in early-stage technology companies globally. | – | viola-group.com | Herzliya, Israel | |
Early-stage tech startups are funded by corporate-backed Salesforce Ventures. | – | salesforceventures.com | San Francisco, United States | |
Venture capital firm focused on deep tech startups | – | angularventures.com | London, United Kingdom | |
Early-stage venture capital is provided for B2B software founders. | – | bcvp.com | Durham, United States |
Investor details for Viably
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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- Co-investor network
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People of Viably
3 people are tracked at Viably (3 in leadership).
| Name | Role | Group |
|---|---|---|
Doron Gordon | Founder & CEO | Leadership |
Noa Gaziv | CEO | Leadership |
Karen Clark | Chief People Officer | Leadership |
Complete people profiles for Viably
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Viably
Viably has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include BeProfit.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
SaaS analytics solutions are offered for e-commerce profit optimization. | beprofit.co | Tel Aviv, Israel | 2020 | Oct 2024 | •••• |
Complete acquisition details for Viably
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Complete history
- Exports
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Timeline of Viably
4 dated milestones of Viably across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Viably is founded.
- Funding First funding round of $21.0M.
- Funding Latest funding round, Debt – Conventional, of $50.0M.
- Acquisition Acquires BeProfit.
Competitors of Viably
Viably has 10 listed competitors in our database, 10 of them funded. They include Brex, BlueVine, Tide, Novo and Mercury, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| brex.com | 2017 | Draper, United States | $1.2B | – | SaaS-driven credit card and spend management solutions platform for businesses | |
| bluevine.com | 2013 | Redwood, United States | $287.5M | 334 | Digital bank for businesses | |
| tide.co | 2015 | London, United Kingdom | $180.56M | 1,395 | Tide is recognized as a digital banking platform for businesses. | |
| novoreality.com | 2016 | Brooklyn, United States | $600,000 | – | Casino sites are evaluated and reviewed by Novo. | |
| mercury.com | 2010 | San Francisco, United States | $346M | 466 | Online business banking and financial workflow tools are provided. | |
| found.com | 2019 | San Francisco, United States | $118.75M | 35 | Accounting and bookkeeping solutions are provided for small businesses. | |
| relayfi.com | 2018 | Toronto, Canada | $51.64M | – | Digital banking services for businesses are provided via an app. | |
| northone.com | 2016 | Toronto, Canada | $90M | – | Digital bank for businesses | |
| rho.co | 2010 | New York, United States | $234.9M | – | Developer of a digital bank for businesses | |
| flex.one | 2020 | Miami, United States | $53.98M | 16 | Digital banking services for businesses are offered by Flex. |
Detailed competitors of Viably
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- Full competitor set
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- Benchmarks
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Web traffic of Viably
The website of Viably (runviably.com) receives about 9.6K visits a month.
- Monthly visits9.6K
▲ 43.9% vs previous month
Websites whose visitors overlap most with Viably. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mosaic.tech | 100% | 7.6K | #780,506 | View details |
Top companies in Banking & FinTech Platforms
10 companies that operate in the same segment as Viably (Banking & FinTech Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | USD 2.71 M | 1,807 | |
Tide is recognized as a digital banking platform for businesses. | 2015 | London, England, United Kingdom | USD 180.56 M | – | 3,462 | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.15 B | USD 1.96 B | 2,516 | |
Banking solutions are provided for retail customers and businesses. | 2015 | London, England, United Kingdom | USD 1.73 B | USD 5.95 B | 20,299 | |
Internet first bank for individuals and businesses | 2015 | London, England, United Kingdom | USD 2.37 B | USD 2.31 M | 3,786 | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | – | 237 | |
Digital banking services are offered to consumers and businesses. | 2014 | London, England, United Kingdom | USD 1.01 B | USD 813.42 M | 2,835 | |
Payment and banking solutions are provided to users and banks. | 2015 | San Ramon, California, United States | USD 390 M | USD 532.2 K | 2,149 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.2 B | – | 5,356 | |
Digital banking services are provided for individuals and businesses. | 2014 | Blyth, England, United Kingdom | USD 852.48 M | – | 556 |
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Related news about Viably
Complete news archive for Viably
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Frequently Asked Questions about Viably
Viably was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Viably is headquartered in Cary, United States. It is registered at Cary, North Carolina, United States.
Doron Gordon is the current CEO of Viably. They have also founded this company.
Viably is a funded company, having raised a total of $21M across 2 funding rounds to date. The company's 1st funding round was a Seed of $21M, raised on Jul 2022.
Viably was founded in 2021 and is headquartered in Cary, United States. Invoicing and financial management tools are offered to small businesses in the fintech sector. Accounts are connected securely to enable real-time visibility into cash flow, categorized expenses, and collections. A consolidated view of cash position and financial runway is generated for owners managing operations independently.
Viably has made 1 acquisition, including BeProfit.
Viably has 4 investors. Key investors include Viola Group, Salesforce Ventures, Angular Ventures, and Bull City Venture Partners.