About VideoByte
VideoByte is a Media & Entertainment company based in Austin (United States) founded in 2020 by Glenn Ploughman, Nicholas Frazee, and David Naffis, and was acquired by Kargo in February 2023. VideoByte is focused on innovating connected TV advertising solutions. It operates on a SaaS (Software-as-a-Service) and Advertising Model model. Its chief executive is David Naffis. VideoByte offers products and services including VBX, Brand Moment IQ, Adaptive Overlay, Contextual True Bid, and A2V Technology. Its focus areas include Technology, Advertising Technology and Connected TV Advertising. Its legal entity is VideoByte Inc. Its competitors include Innovid, Amagi, Teads, Viant and MNTN and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
VideoByte is engaged in developing advanced advertising solutions for connected TV (CTV). The company is recognized for creating platforms like VBX, which serves as a premier ad serving tool for broadcasters and publishers. Solutions such as Brand Moment IQ, Adaptive Overlay, and Contextual True Bid are designed to enhance ad placement, viewer engagement, and bid optimization. Operating in the technology and advertising sector, VideoByte also collaborates with industry partners to ensure brand safety and compliance. Their innovations are aimed at improving monetization and delivering relevant messaging to engaged audiences.
- Headquarters Austin, United States
- Founders Glenn Ploughman, Nicholas Frazee, David Naffis
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Website videobyte.com
- Social LinkedIn
- Acquired by Kargo (Feb 2023)
- Legal Name Videobyte Inc.
Products & Services of VideoByte
VideoByte offers a comprehensive portfolio of products and services, including VBX, Brand Moment IQ, Adaptive Overlay, Contextual True Bid, and A2V Technology.
Premier platform for CTV ad serving innovation.
Matches ads to content for optimal viewer engagement.
Delivers memorable ads without interrupting streaming experience.
Enhances bids with granular contextual metadata accuracy.
Integrates audio ads into connected TV platforms.
Investors in VideoByte
VideoByte has secured backing from 1 investor. Prominent investors backing the company include Kargo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Kargo is recognized for creating innovative advertising solutions. | – | kargo.com | New York, United States |
Investor details for VideoByte
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People of VideoByte
3 people are tracked at VideoByte (3 in leadership).
| Name | Role | Group |
|---|---|---|
Glenn Ploughman | Co-Founder | Leadership |
Nicholas Frazee | Co-Founder | Leadership |
David Naffis | Co-Founder & CEO | Leadership |
Complete people profiles for VideoByte
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Timeline of VideoByte
2 dated milestones of VideoByte across 3 years, from founding to its latest funding, stage changes and deals.
- Founded VideoByte is founded.
- Exit Acquired by Kargo.
Competitors of VideoByte
VideoByte has 9 listed competitors in our database, 9 of them funded. They include Innovid, Amagi, Teads, Viant and MNTN, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| innovid.com | 2007 | New York, United States | $82.6M | 197 | Connected TV video ad delivery platform | |
| amagi.com | 2008 | Bengaluru, India | $264.17M | 749 | Cloud solutions for broadcast, streaming, and advertising industries are provided. | |
| teads.com | 2011 | New York, United States | $20.75M | 1,200 | Self-service ad platforms for campaign management are provided. | |
| viantinc.com | 1999 | Irvine, United States | $15.33M | 337 | Omnichannel demand side platform is provided for campaign optimization. | |
| mountain.com | 2009 | Austin, United States | $184.1M | 411 | Connected TV advertising platform is provided for targeted brand campaigns. | |
| pixability.com | 2008 | Boston, United States | $28.38M | 96 | Cloud-based video marketing for YouTube ads is provided by Pixability. | |
| kevel.com | 2009 | Durham, United States | $44.5M | 69 | Provider of content management and outdoor advertising services | |
| blackarrow.tv | 2004 | San Jose, United States | $59.76M | 325 | Advertising technology for TV platforms is provided to service providers. | |
| operative.com | 2000 | New York, United States | $14.5M | – | SaaS platform for automating ad trafficking in media is provided. |
Detailed competitors of VideoByte
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Web traffic of VideoByte
The website of VideoByte (videobyte.com) receives about 1.6K visits a month.
- Monthly visits1.6K
▼ 24.2% vs previous month
Websites whose visitors overlap most with VideoByte. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details |
Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as VideoByte (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Videobyte
Complete news archive for VideoByte
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Frequently Asked Questions about VideoByte
VideoByte was founded in 2020.
VideoByte is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
David Naffis is the current CEO of VideoByte. They have also founded this company.
VideoByte is engaged in developing advanced advertising solutions for connected TV (CTV). The company is recognized for creating platforms like VBX, which serves as a premier ad serving tool for broadcasters and publishers. Solutions such as Brand Moment IQ, Adaptive Overlay, and Contextual True Bid are designed to enhance ad placement, viewer engagement, and bid optimization. Operating in the technology and advertising sector, VideoByte also collaborates with industry partners to ensure brand safety and compliance. Their innovations are aimed at improving monetization and delivering relevant messaging to engaged audiences.
VideoByte offers VBX, Brand Moment IQ, Adaptive Overlay, Contextual True Bid, and A2V Technology.
VideoByte has 1 investor. Key investors include Kargo.
VideoByte operates through Videobyte Inc..
Yes. VideoByte was acquired by Kargo in February 2023.