About W
W is a company based in Sacramento (United States) founded in 2023 by Woodie Hillyard, Jake Paul, and Geoffrey Woo. It operates as a Direct-to-Consumer (D2C). W offers products and services including W Original Body Wash, W Original Deodorant, and W Original Body Spray. W operates in a competitive market with competitors including Glossier, Function of Beauty, Beautycounter, Julep and BFA Industries, among others.
- InvestorsPalm Tree Crew
& 11 more
Products & Services of W
W offers a comprehensive portfolio of products and services, including W Original Body Wash, W Original Deodorant, and W Original Body Spray.
Body wash is formulated for all-day cleanliness and freshness.
Deodorant is designed for 48-hour odor protection without aluminum.
Body spray is created for long-lasting freshness throughout the day.
Funding Insights of W
- Total Rounds 1
- Investors Count 12
All 1 funding rounds of W with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2024 | – | Series A | – | Shrug Capital, Anti Fund |
12 investors in total: 7 institutional and 5 angel.
Investors in W
W has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Palm Tree Crew, Shrug Capital and Range Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Consumer funds are targeted by this venture capital firm. | – | shrug.vc | San Francisco, United States | |
Venture capital investments are focused on early-stage global companies. | 2022 | 305.ventures | Miami, United States | |
Early-stage venture capital investments are made by UpHonest Capital. | – | uphonestcapital.com | San Francisco, United States | |
Investments are managed by Quiet Capital in New York. | – | quiet.com | New York, United States | |
- | – | antifund.vc | - | |
Record label company | 2016 | palmtreecrew.com | New York, United States | |
NO Naomi Osaka | - | – | unknown_2212e20bea49498db | - |
JF John Fieldly | - | – | unknown_9715f977f62342f5a | - |
MR Michael Rubin | American entrepreneur, angel investor, founder of Fanatics, active in Indian startups | – | unknown_8f43b44d2c634867b | - |
CR Carter Reum | American entrepreneur, angel investor, and co-founder of M13 Ventures. | – | unknown_dd2efcae97a749479 | - |
Investor details for W
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of W
3 people are tracked at W (3 in leadership).
| Name | Role | Group |
|---|---|---|
Woodie Hillyard | Co-Founder & CEO | Leadership |
Jake Paul | Co-Founder | Leadership |
Geoffrey Woo | Co-Founder | Leadership |
Complete people profiles for W
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of W
2 dated milestones of W across 1 years, from founding to its latest funding, stage changes and deals.
- Founded W is founded.
- Funding First funding round.
Competitors of W
W operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Function of Beauty, Beautycounter, Julep and BFA Industries, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. | |
| julep.com | 2007 | Seattle, United States | $65.75M | 4 | Julep is recognized as a fuss-free makeup brand. | |
| bfaindustries.com | 2020 | San Mateo, United States | $96M | 367 | Personal care and beauty services are provided by BFA Industries. | |
| bravosierra.com | 2019 | New York, United States | $38.2M | 231 | Multi-category beauty products are offered by an internet-first brand. | |
| soldejaneiro.com | 2015 | New York, United States | $14.58M | – | Brand of body care products | |
| modere.com | 2013 | Springville, United States | – | 525 | Personal care, wellness, and home care products are sold online. | |
| augustinusbader.com | 2017 | New York, United States | $25M | – | Multi-category beauty products are offered by an internet-first brand. |
Detailed competitors of W
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of W
The website of W (getw.com) receives about 39K visits a month and ranks #767,178 among all websites worldwide, #6,177 in Business Services.
- Monthly visits39K
▼ 1.6% vs previous month
- Unique visitors20.5K
per month
- Global rank#767,178
among all websites
- Category rank#6,177
Business and Consumer Services · Business Services
- Bounce rate43%
- Pages per visit2.0
- Average visit24 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with W. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| athletechnews.com | 100% | 290.3K | #242,328 | View details |
Latest news on W
Complete news archive for W
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to W
10 companies that operate in the same segment as W (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about W
W was founded in 2023 and raised its 1st funding round 1 year after it was founded.
W is headquartered in Sacramento, United States. It is registered at Sacramento, California, United States.
Woodie Hillyard is the current CEO of W. They have also founded this company.
W Labs Inc. is involved in the development and sale of personal care and hygiene products. The company focuses on deodorants, body washes, shampoos, and other grooming essentials. Products are made in the USA with clean ingredients, avoiding harmful chemicals like parabens and sulfates. Solutions cater to active individuals seeking long-lasting odor protection and skin health. The brand operates in the consumer goods sector, emphasizing high-impact hygiene and vitamin-infused formulas.
W's top competitors include Glossier, Beautycounter and Sol de Janeiro.
W offers W Original Body Wash, W Original Deodorant, and W Original Body Spray.
W has 12 investors. Key investors include Palm Tree Crew, Shrug Capital, Range Group, 305 Ventures, and UpHonest Capital.
W operates through W Labs Inc..