About Wetpaint
Wetpaint is a Media & Entertainment company based in New York (United States) founded in 2005, and was acquired by Viggle in December 2013. Womens online lifestyle portal. The company has 18 employees. Wetpaint offers products and services including Gossip Section, TV Series Insights, and Blog and News. Its focus areas include Internet First Media, Lifestyle, Demographic and Women. Its legal entity is WETPAINT.COM, INC. Its competitors include Popsugar, Bustle and Brit + Co; 3 of its 3 listed competitors have raised funding.
Company details
Wetpaint is an online lifestyle portal, providing entertainment news for millennial women, covering topics such as television, stars, fashion, music, and pop culture. For audience content discovery, uses proprietary Social Distribution System, a technology-based social experimentation platform, which claims to optimize the packaging and distribution of every article, getting it to the most interactive and interested users. Monetizes through banner and Google display ads. As of January 2017, Wetpaint has 1M likes on its Facebook page and claims to attract 12M monthly unique users to its website.
- Headquarters New York, United States
- Employees 18
- Stage Acquired
- SectorsMedia & Entertainment
- Website wetpaint.com
- Social LinkedIn X Facebook
- Acquired by Viggle (Dec 2013)
- Legal Name Wetpaint.Com, Inc.
Products & Services of Wetpaint
Wetpaint offers a comprehensive portfolio of products and services, including Gossip Section, TV Series Insights, and Blog and News.
Offers Hollywood gossip and entertainment updates.
Provides behind-the-scenes TV series analysis and recommendations.
Delivers articles on various topics like technology and health.
Investors in Wetpaint
Wetpaint has secured backing from 1 investor. Prominent investors backing the company include Viggle.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| viggle.com |
Investor details for Wetpaint
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- Complete investor list
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Timeline of Wetpaint
2 dated milestones of Wetpaint across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Wetpaint is founded.
- Exit Acquired by Viggle.
Competitors of Wetpaint
Wetpaint has 3 listed competitors in our database, 3 of them funded. They include Popsugar, Bustle and Brit + Co.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| popsugar.com | 2006 | San Francisco, United States | $46M | 514 | A women focused lifestyle brand | |
| bustle.com | 2013 | New York, United States | $50.5M | 524 | Bustle is operated as a digital media platform for lifestyle and entertainment content. | |
| brit.co | 2011 | San Francisco, United States | $47.85M | 6 | Creative DIY tutorials, courses, and tools are offered online. |
Detailed competitors of Wetpaint
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- Full competitor set
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Web traffic of Wetpaint
The website of Wetpaint (wetpaint.com) receives about 1.1K visits a month.
- Monthly visits1.1K
▼ 61.5% vs previous month
Websites whose visitors overlap most with Wetpaint. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| radaronline.com | 100% | 2.4M | #30,463 | View details | |
| realitytea.com | 99% | 2.2M | #31,034 | View details | |
| celebdirtylaundry.com | 82% | #55,392 | View details | ||
| hollywoodlife.com | 81% | 1.6M | #36,989 | View details | |
| tmz.com | 78% | 41.9M | #1,412 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for Wetpaint
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- 24 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in DTC Media Innovators
3 companies that operate in the same segment as Wetpaint (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Related news about Wetpaint
Complete news archive for Wetpaint
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Wetpaint
Wetpaint was founded in 2005.
Wetpaint is headquartered in New York, United States. It is registered at New York, New York, United States.
Wetpaint has 18 employees.
Wetpaint is an online lifestyle portal, providing entertainment news for millennial women, covering topics such as television, stars, fashion, music, and pop culture. For audience content discovery, uses proprietary Social Distribution System, a technology-based social experimentation platform, which claims to optimize the packaging and distribution of every article, getting it to the most interactive and interested users. Monetizes through banner and Google display ads. As of January 2017, Wetpaint has 1M likes on its Facebook page and claims to attract 12M monthly unique users to its website.
Wetpaint offers Gossip Section, TV Series Insights, and Blog and News.
Wetpaint has 1 investor. Key investors include Viggle.
Wetpaint operates through Wetpaint.Com, Inc..
Yes. Wetpaint was acquired by Viggle in December 2013.