About What If Media
What If Media is a Technology company based in Fort Lee (United States) founded in 2006 by Josh Gillon. AI-based platforms for managing custom marketing campaigns are provided. Its chief executive, as recorded, is Josh Gillon. What If Media offers products and services including ARIA Platform and Performance Marketing Campaigns. Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Marketing Campaign Management. Its legal entity in India is Group Publishing India Llp (AAH-6698). Its competitors include Marin Software, Wunderkind and Pixis; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2006 and headquartered in Fort Lee, United States, the company operates in the AI-driven marketing sector. A platform is offered for developing performance-based campaigns aimed at customer acquisition. Services include campaign analytics, customer targeting, and insights derived from proprietary channels and data. Operations focus on identifying and engaging new customers through these tools.
- Headquarters Fort Lee, United States
- Founders Josh Gillon
- SectorsTechnology
- Email••••••••
- Website whatifmediagroup.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Group Publishing India Llp
- Date of Incorporation 24 Oct, 2016
- Jurisdiction Bengaluru, Karnataka, India
- Investors
Associated legal entities of What If Media
What If Media operates through Group Publishing India Llp (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Group Publishing India Llp CIN AAH-6698 | Active | 24 Oct 2016 | Bengaluru, Karnataka | 2 | View details |
Products & Services of What If Media
What If Media offers a comprehensive portfolio of products and services, including ARIA Platform and Performance Marketing Campaigns.
AI platform for analyzing consumer data and driving targeted campaigns.
Custom campaigns using proprietary media for effective lead generation.
Apps and channels of What If Media
its YouTube channel What If Media Group has 26 subscribers and 7 videos.
Videos from What If Media
The most watched videos on What If Media's YouTube channel, What If Media Group (26 subscribers). Click a video to play it here.
More on What If Media Group.
Funding Insights of What If Media
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of What If Media with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | Private Equity Round | – | Abry | – |
1 investors in total: 1 institutional.
Investors in What If Media
What If Media has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Abry Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Abry Partners is engaged in middle market private equity investments. | 1989 | abry.com | Boston, United States |
Investor details for What If Media
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Group Publishing India Llp (What If Media)
Group Publishing India Llp is the primary company behind What If Media. The board of Group Publishing India Llp currently have 2 directors; the longest-serving is Nischal Sukumaran, appointed in 2016. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Nischal Sukumaran DIN 07610573 | Designated Partner | 24 Oct 2016 | 10 yrs | Group Publishing India Llp |
| Thomas Jay Schultz DIN 10730637 | Designated Partner | 03 Dec 2024 | 1 yr 11 mo | Group Publishing India Llp |
People of What If Media
41 people are tracked at What If Media (28 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Josh Gillon | Founder & CEO | Leadership |
Kat Herskovits | Chief Experience Officer | Leadership |
Brian Schwartz | Chief Operating Officer | Leadership |
Ben Zitter | Chief Compliance Officer | Leadership |
Holden Collick | Chief Optimization Officer | Leadership |
Jacob Zitter | VP, Email Operations | Leadership |
Gregg Pluta | COO, Message | Leadership |
Jason Jacobs | VP, Sales Operations | Leadership |
Risa Schwartz | Chief Accounting Officer (cao) | Leadership |
Dana Coronato | Director, Business Development- Political & Advocacy | Leadership |
Dave Pearlman | VP, Product Strategy | Leadership |
David Foucher | VP, Product Management | Leadership |
John Cuccinello | Chief Financial Officer | Leadership |
Rob Schwartz | Chief Revenue Officer (cro) | Leadership |
Ryan Day | Chief Strategy Officer | Leadership |
Andrew Klayman | Chief Sales Officer | Leadership |
Rachel Miller | VP, Sales Operations | Leadership |
Seth Gottlieb | President | Leadership |
Stephen Rossi | Director Of Creative Services | Leadership |
Greg Elbaum | Vice President Of Business Development | Leadership |
21 more people are available in the full profile.
Complete people profiles for What If Media
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of What If Media
2 dated milestones of What If Media across 16 years, from founding to its latest funding, stage changes and deals.
- Founded What If Media is founded.
- Funding First funding round.
Competitors of What If Media
What If Media has 3 listed competitors in our database, 3 of them funded. They include Marin Software, Wunderkind and Pixis.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| marinsoftware.com | 2006 | San Francisco, United States | $100.8M | 299 | Campaign management software is provided for automating digital ad workflows. | |
| wunderkind.co | 2010 | New York, United States | $163.8M | 1,043 | Adnetwork and performance marketing platform | |
| pixis.ai | 2018 | Chicago, United States | $209M | Provider of an AI-powered platform for advertising campaign optimization and creative generation |
Detailed competitors of What If Media
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of What If Media
The website of What If Media (whatifmediagroup.com) receives about 4.3K visits a month.
- Monthly visits4.3K
▲ 35.6% vs previous month
Top companies in MarketingTech
3 companies that operate in the same segment as What If Media (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about What If Media
Complete news archive for What If Media
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Frequently Asked Questions about What If Media
What If Media was founded in 2006 and raised its 1st funding round 16 years after it was founded.
What If Media is headquartered in Fort Lee, United States. It is registered at Fort Lee, New Jersey, United States.
Josh Gillon is the CEO of What If Media, as recorded in our data. They have also founded this company.
Founded in 2006 and headquartered in Fort Lee, United States, the company operates in the AI-driven marketing sector. A platform is offered for developing performance-based campaigns aimed at customer acquisition. Services include campaign analytics, customer targeting, and insights derived from proprietary channels and data. Operations focus on identifying and engaging new customers through these tools.
What If Media's top competitors include Marin Software, Pixis and Wunderkind.
What If Media offers ARIA Platform and Performance Marketing Campaigns.
What If Media has 1 investor. Key investors include Abry Partners.
What If Media operates through Group Publishing India Llp.
The legal entities of What If Media currently have 2 directors, including Nischal Sukumaran, Thomas Jay Schultz.