About Willert
Willert is a Consumer company based in St. Louis (United States) founded in 1946. Household cleaning and odor control products are manufactured by Willert. The company has 108 employees. Willert has completed 2 acquisitions, including Connoisseurs and Ty-D-Bol. Willert offers products and services including airBOSS, Bowl Fresh, Enoz, and Ty-D-Bol. Its focus areas include Consumer Goods, Home Care Products and Multi-Category. Its legal entity is WILLERT HOME PRODUCTS, INC. Its competitors include Procter & Gamble, Church & Dwight and Blueland; 1 of its 3 listed competitors has raised funding.
Company details
Willert was founded in 1946 in St. Louis, United States, within the consumer goods sector. Operations center on producing household cleaning and odor control items, including solutions for toilet bowl maintenance, odor neutralization, and moth deterrence. Established product lines are distributed to address everyday home hygiene needs, with a focus on reliability for domestic use across the United States.
- Headquarters St. Louis, United States
- Employees 108
- SectorsConsumer
- Website willert.com
- Social LinkedIn X Facebook
- Legal Name Willert Home Products, Inc.
- Investors
- Employee Count108
- Investments & AcquisitionsConnoisseurs
& 1 more
Products & Services of Willert
Willert offers a comprehensive portfolio of products and services, including airBOSS, Bowl Fresh, Enoz, and Ty-D-Bol.
Product for maintaining fresh indoor air quality.
Cleaner designed to keep toilet bowls hygienic.
Repellent to protect stored clothes from moths.
Automatic cleaner for ongoing toilet maintenance.
Funding Insights of Willert
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Willert with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2009 | Private Equity Round | – | – |
1 investors in total: 1 institutional.
Investors in Willert
Willert has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Advantage Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment firm | advantagecap.com | New Orleans, United States |
Investor details for Willert
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- Round participation
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Willert
Willert has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Connoisseurs and Ty-D-Bol.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Jewelry cleaning products and tools are supplied by Connoisseurs. | connoisseurs.com | Boston, United States | 1955 | Apr 2025 | •••• | |
Toilet cleaners and disinfectants are produced by Ty-D-Bol. | tydbol.com | Saint Louis, United States | 1958 | Dec 2010 | •••• |
Complete acquisition details for Willert
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Exports
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Timeline of Willert
4 dated milestones of Willert across 79 years, from founding to its latest funding, stage changes and deals.
- Founded Willert is founded.
- Funding First funding round.
- Acquisition Acquires Ty-D-Bol.
- Acquisition Acquires Connoisseurs.
Competitors of Willert
Willert has 3 listed competitors in our database, 1 of them funded. They include Procter & Gamble, Church & Dwight. and Blueland.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pg.com | 1837 | United States | 108,000 | Provider of FMCG conglomerate products | ||
| churchdwight.com | 1846 | Ewing, United States | 4,800 | Brand offering fabric, home & personal care products | ||
| blueland.com | 2014 | New York, United States | $23M | Eco-friendly cleaning products are offered for sustainable home use. |
Detailed competitors of Willert
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- Full competitor set
- Operating metrics
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Web traffic of Willert
The website of Willert (willert.com) receives about 3.6K visits a month.
- Monthly visits3.6K
▲ 52.3% vs previous month
Top companies in Home & Living Products
3 companies that operate in the same segment as Willert (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Related news about Willert
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Frequently Asked Questions about Willert
Willert was founded in 1946 and raised its 1st funding round 63 years after it was founded.
Willert is headquartered in St. Louis, United States. It is registered at St. Louis, Missouri, United States.
Willert has 108 employees.
Willert was founded in 1946 in St. Louis, United States, within the consumer goods sector. Operations center on producing household cleaning and odor control items, including solutions for toilet bowl maintenance, odor neutralization, and moth deterrence. Established product lines are distributed to address everyday home hygiene needs, with a focus on reliability for domestic use across the United States.
Willert's top competitors include Procter & Gamble, Blueland and Church & Dwight..
Willert offers airBOSS, Bowl Fresh, Enoz, and Ty-D-Bol.
Willert has made 2 acquisitions, including Connoisseurs, and Ty-D-Bol.
Willert has 1 investor. Key investors include Advantage Capital.
Willert operates through Willert Home Products, Inc..