About WIN Brands Group
WIN Brands Group is a company based in New York (United States) founded in 2012 by Taylor Sicard.. WIN Brands Group has raised $94.9 million across 4 funding rounds from investors including Oaktree Capital Management, Assembled Brands and Orangewood Partners. WIN Brands Group has completed 6 acquisitions, including Bow & Drape, Gravity Blanket and Homesick. WIN Brands Group offers products and services including Brand Acquisition Service and Omnichannel Sales Service. WIN Brands Group operates in a competitive market with competitors including TechStyle, THG, Merama, Mensa Brands and GlobalBees, among others.
- Headquarter New York, United States
- Founders Taylor Sicard
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Sectors
TechnologyRetail
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$94.9 M (USD)
in 4 rounds
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Latest Funding Round
$4.9 M (USD), Series C
Jan 15, 2025
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Investors
Oaktree Capital Management
& 3 more
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Employee Count
Employee Count
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Investments & Acquisitions
Bow & Drape
& 5 more
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Products & Services of WIN Brands Group
WIN Brands Group offers a comprehensive portfolio of products and services, including Brand Acquisition Service and Omnichannel Sales Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Service for acquiring and growing consumer brands through expert resources
Strategy to expand brand sales across direct and retail channels
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Funding Insights of WIN Brands Group
WIN Brands Group has successfully raised a total of $94.9M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $4.9 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series C — $4.9M
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First Round
First Round
(26 Feb 2020)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2025 | Amount | Series C - WIN Brands Group | Valuation |
investors |
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| Feb, 2022 | Amount | Series C - WIN Brands Group | Valuation | Orangewood Partners |
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| Feb, 2021 | Amount | Series C - WIN Brands Group | Valuation | Assembled Brands , Oaktree Capital Management |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in WIN Brands Group
WIN Brands Group has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Oaktree Capital Management, Assembled Brands and Orangewood Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Growth-oriented private transactions are facilitated by Orangewood Partners.
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Founded Year | Domain | Location | |
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Real estate fund, infrastructure fund, and private equity firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Provider of growth capital and lines of credit for consumer product companies
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by WIN Brands Group
WIN Brands Group has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Bow & Drape, Gravity Blanket and Homesick. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Blankets and robe products are retailed online from Brooklyn.
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2017 | ||||
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Scented candles are manufactured to evoke memories and experiences.
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2016 | ||||
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Scented candles are produced and sold online by Homesick Candles.
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2015 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - WIN Brands Group
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Win Brands Group Comparisons
Competitors of WIN Brands Group
WIN Brands Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TechStyle, THG, Merama, Mensa Brands and GlobalBees, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Membership commerce solutions for fashion businesses are provided.
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| domain | founded_year | HQ Location |
Digital consumer brands are acquired and enabled by technology platform.
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| domain | founded_year | HQ Location |
Platform acquiring eCommerce businesses
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| domain | founded_year | HQ Location |
Crafts global health and wellness brands for digital platforms.
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| domain | founded_year | HQ Location |
Direct-to-consumer brands are built and scaled through a technology platform.
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| domain | founded_year | HQ Location |
Investment and scaling of D2C lifestyle brands are facilitated.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Win Brands Group
Frequently Asked Questions about WIN Brands Group
When was WIN Brands Group founded?
WIN Brands Group was founded in 2012 and raised its 1st funding round 8 years after it was founded.
Where is WIN Brands Group located?
WIN Brands Group is headquartered in New York, United States. It is registered at New York, New York, United States.
Is WIN Brands Group a funded company?
WIN Brands Group is a funded company, having raised a total of $94.9M across 4 funding rounds to date. The company's 1st funding round was a Series C of $50M, raised on Feb 26, 2020.
What does WIN Brands Group do?
Founded in 2012 and based in New York, United States, WIN Brands Group operates as a platform in the eCommerce sector focused on direct-to-consumer brands. Brands are acquired and subsequently scaled through optimizations in demand planning, digital marketing, operations, third-party logistics, product sourcing, and accounting. Financial backing, marketing support, and eCommerce technology expertise are provided to enhance operations across multiple channels.
Who are the top competitors of WIN Brands Group?
WIN Brands Group's top competitors include Mensa Brands, THG and TechStyle.
What products or services does WIN Brands Group offer?
WIN Brands Group offers Brand Acquisition Service and Omnichannel Sales Service.
How many acquisitions has WIN Brands Group made?
WIN Brands Group has made 6 acquisitions, including Bow & Drape, Gravity Blanket, and Homesick.
Who are WIN Brands Group's investors?
WIN Brands Group has 4 investors. Key investors include Oaktree Capital Management, Assembled Brands, Orangewood Partners, and Assembled Brands.
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