About WIN Brands Group
WIN Brands Group is a company based in New York (United States) founded in 2012 by Taylor Sicard. WIN Brands Group has raised $94.9 million across 4 funding rounds from investors including Oaktree Capital Management, Assembled Brands and Orangewood Partners. WIN Brands Group has completed 6 acquisitions, including Bow & Drape, Gravity Blanket and Homesick. WIN Brands Group offers products and services including Brand Acquisition Service and Omnichannel Sales Service. WIN Brands Group operates in a competitive market with competitors including TechStyle, THG, Merama, Mensa Brands and GlobalBees, among others.
- Total Equity Funding$94.9M (USD)
in 4 rounds
- Latest Funding Round$4.9M (USD), Series C
Jan 2025
- InvestorsOaktree Capital Management
& 3 more
- Investments & AcquisitionsBow & Drape
& 5 more
Products & Services of WIN Brands Group
WIN Brands Group offers a comprehensive portfolio of products and services, including Brand Acquisition Service and Omnichannel Sales Service.
Service for acquiring and growing consumer brands through expert resources
Strategy to expand brand sales across direct and retail channels
Funding Insights of WIN Brands Group
WIN Brands Group has successfully raised a total of $94.9M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $4.9 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $94.9M
- Total Rounds 4
- Last Round Series C — $4.9M
- First Round $4M
(Feb 2020)
- Investors Count 4
All 4 funding rounds of WIN Brands Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2025 | $4.9M | Series C | – | – | – |
| Feb 2022 | $40M | Series C | – | Orangewood Partners | – |
| Feb 2021 | $50M | Series C | – | Assembled Brands, Oaktree Capital Management | – |
| Feb 2020 | $4M | Debt – Conventional | – | – |
4 investors in total: 4 institutional.
Investors in WIN Brands Group
WIN Brands Group has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Oaktree Capital Management, Assembled Brands and Orangewood Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-oriented private transactions are facilitated by Orangewood Partners. | – | orangewoodpartners.com | New York, United States | |
Real estate fund, infrastructure fund, and private equity firm focused on multiple sectors | 1995 | oaktreecapital.com | Los Angeles, United States | |
Provider of growth capital and lines of credit for consumer product companies | 2013 | assembledbrands.com | New York, United States | |
- | – | assembledbrands.app | - |
Investor details for WIN Brands Group
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People of WIN Brands Group
2 people are tracked at WIN Brands Group (1 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Taylor Sicard | Co-Founder | Leadership |
Kyle Widrick | Chairman Of The Board | Team |
Complete people profiles for WIN Brands Group
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Investments & Acquisitions by WIN Brands Group
WIN Brands Group has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Bow & Drape, Gravity Blanket and Homesick.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Brand of hats | loveyourmelon.com | Minneapolis, United States | 2012 | Feb 2022 | •••• | |
Blankets and robe products are retailed online from Brooklyn. | gravityblankets.com | Brooklyn, United States | 2017 | Feb 2021 | •••• | |
Silicone rings and active lifestyle products are manufactured and designed. | qalo.com | Santa Ana, United States | 2013 | Feb 2020 | •••• | |
Internet-first brand of custom clothing | bowanddrape.com | Boston, United States | 2012 | Nov 2019 | •••• | |
Scented candles are manufactured to evoke memories and experiences. | homesick.com | New York, United States | 2016 | Jun 2018 | •••• | |
Scented candles are produced and sold online by Homesick Candles. | homesickcandles.com | Chicago, United States | 2015 | Jun 2018 | •••• |
Complete acquisition details for WIN Brands Group
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Timeline of WIN Brands Group
9 dated milestones of WIN Brands Group across 13 years, from founding to its latest funding, stage changes and deals.
- Founded WIN Brands Group is founded.
- Acquisition Acquires Homesick.
- Acquisition Acquires Homesick Candles.
- Acquisition Acquires Bow & Drape.
- Funding First funding round of $4.0M.
- Acquisition Acquires QALO.
- Acquisition Acquires Gravity Blanket.
- Acquisition Acquires Love Your Melon.
- Funding Latest funding round, Series C, of $4.9M.
Competitors of WIN Brands Group
WIN Brands Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TechStyle, THG, Merama, Mensa Brands and GlobalBees, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| techstylefashiongroup.com | 2010 | El Segundo, United States | $340M | 1,966 | Membership commerce solutions for fashion businesses are provided. | |
| thg.com | 2004 | Manchester, United Kingdom | $722.56M | 8,607 | Digital consumer brands are acquired and enabled by technology platform. | |
| merama.io | 2020 | Mexico | $429.6M | – | Platform acquiring eCommerce businesses | |
| mensabrands.com | 2021 | Bengaluru, India | $206.9M | 427 | Crafts global health and wellness brands for digital platforms. | |
| globalbees.com | 2021 | Delhi, India | $209.9M | 219 | Direct-to-consumer brands are built and scaled through a technology platform. | |
| goatbrandlabs.com | 2021 | Bengaluru, India | $109M | 39 | Investment and scaling of D2C lifestyle brands are facilitated. | |
| una-brands.com | 2017 | Singapore | $115M | – | E-commerce brands are operated and scaled across Asia. | |
| patternbrands.com | 2003 | New York, United States | $104.2M | – | Multi-category home improvement products are offered online by Pattern Brands. |
Detailed competitors of WIN Brands Group
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Web traffic of WIN Brands Group
The website of WIN Brands Group (winbg.com) receives about 3.7K visits a month.
- Monthly visits3.7K
▼ 22.9% vs previous month
Latest news on Win Brands Group
Complete news archive for WIN Brands Group
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Similar companies to WIN Brands Group
10 companies that operate in the same segment as WIN Brands Group (Brand & Marketing Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Crafts global health and wellness brands for digital platforms. | 2021 | Bengaluru, Karnataka, India | USD 206.9 M | USD 71.62 M | 427 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 1,370 | |
AI-driven conversational marketing solutions are provided for ecommerce businesses. | 2016 | New York, New York, United States | USD 1.03 B | – | – | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 256 | |
Revenue-based financing platform for e-commerce brands | 2019 | Dublin, Ireland | USD 1.24 B | – | – |
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Frequently Asked Questions about WIN Brands Group
WIN Brands Group was founded in 2012 and raised its 1st funding round 8 years after it was founded.
WIN Brands Group is headquartered in New York, United States. It is registered at New York, New York, United States.
WIN Brands Group is a funded company, having raised a total of $94.9M across 4 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $4M, raised on Feb 2020.
Founded in 2012 and based in New York, United States, WIN Brands Group operates as a platform in the eCommerce sector focused on direct-to-consumer brands. Brands are acquired and subsequently scaled through optimizations in demand planning, digital marketing, operations, third-party logistics, product sourcing, and accounting. Financial backing, marketing support, and eCommerce technology expertise are provided to enhance operations across multiple channels.
WIN Brands Group's top competitors include Mensa Brands, THG and TechStyle.
WIN Brands Group offers Brand Acquisition Service and Omnichannel Sales Service.
WIN Brands Group has made 6 acquisitions, including Bow & Drape, Gravity Blanket, and Homesick.
WIN Brands Group has 4 investors. Key investors include Oaktree Capital Management, Assembled Brands, Orangewood Partners, and Assembled Brands.