About WIREWAX
WIREWAX is a Technology company based in New York (United States) founded in 2009, and was acquired by Vimeo in November 2021. Shoppable and interactive videos are created with cloud-based software tools. It operates in the Technology, Media & Entertainment, and Retail sectors. WIREWAX has raised $5.36 million across 4 funding rounds from investors including Vimeo, Eve Holding and Passion Capital. The company has 9 employees. WIREWAX was last valued at $16.81 million in May 2017. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Creatives and Cross-Device. Its legal entity is Wirewax Ltd. Its competitors include Firework, Tiled and Curalate; 3 of its 3 listed competitors have raised funding.
Company details
Wirewax is a cloud-based software tool to create shoppable and interactive videos. It allows users to add intuitive tracking tags to people and objects in videos. It also enables them to add information, links, images and dynamic applications. Its other features include in-video navigation chaptering, branching camera switching, sliders and more. Clients include Disney, PG, Star Wars, Honda and more. Pricing depends on the package and the number of features.
- Headquarters New York, United States
- Employees 9
- Stage Acquired
- SectorsTechnologyMedia & Entertainment Retail
- Email••••••••
- Phone•••• ••••
- Website wirewax.com
- Social LinkedIn X Facebook
- Acquired by Vimeo (Nov 2021)
- Legal Name Wirewax Ltd
Funding Insights of WIREWAX
WIREWAX has successfully raised a total of $5.36M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $4.2 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.36M
- Total Rounds 4
- Last Round Series A — $4.2M
- First Round $535,800
(Jul 2011)
- Investors Count 11
All 4 funding rounds of WIREWAX with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2017 | $4.2M | Series A | $16.81M | Jobi, JOBI | |
| Aug 2016 | $209,600 | Seed | $7.82M | Passion Capital | – |
| Mar 2014 | $414,200 | Angel Round | $••••• | Adam Knight | – |
| Jul 2011 | $535,800 | Seed | $••••• | Passion Capital |
| Date | Valuation | Stage |
|---|---|---|
| May 2017 | $16.81M | •••••••• |
| Aug 2016 | $7.82M | •••••••• |
| Mar 2014 | $••••• | •••••••• |
| Jul 2011 | $••••• | •••••••• |
Full valuation and stage history of WIREWAX
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $16.81M (May 2017). 12 investors in total: 5 institutional and 7 angel.
Investors in WIREWAX
WIREWAX has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Vimeo, Eve Holding and Passion Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused Early stage VC Firm investing in Europe and the UK | passioncapital.com | London, United Kingdom | ||
Jobi Brands is focused on creating and investing in consumer brands. | wearejobi.com | New York City, United States | ||
Architecture design services are provided by Eve Holding. | 2015 | eve-holdings.com | Melbourne, Australia | |
DC Douglas Crisman | unknown_5db2e651cd0b4be2a | |||
AK Adam Knight | Indian angel investor focusing on early-stage tech startups. | unknown_25c520c6720e4e73a | ||
SG Stefan Glaenzer | German angel investor in India, early backer of Last.fm, active in tech startups | unknown_795dd50ece2441a19 | ||
RD Robert Dighero | unknown_1b1317db561a4778b | |||
SH Spencer Hyman | Angel investor, ex-Amazon, focused on Indian startups and consumer tech. | unknown_e05b9e234fa24f7d8 | ||
DG Dan Garraway | Angel investor focusing on Indian startups, co-founder of TVF Media Labs. | unknown_9233361fba4b429ca | ||
EB Eileen Burbidge | unknown_bacbb9c0b7ad4204b |
Investor details for WIREWAX
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
Timeline of WIREWAX
5 dated milestones of WIREWAX across 12 years, from founding to its latest funding, stage changes and deals.
- Founded WIREWAX is founded.
- Funding First funding round of $536K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $4.2M.
- Exit Acquired by Vimeo.
Competitors of WIREWAX
WIREWAX has 3 listed competitors in our database, 3 of them funded. They include Firework, Tiled and Curalate.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| firework.com | 2017 | Redwood, United States | $248.5M | 43 | Provider of a cloud-based software tool to create shoppable and interactive videos | |
| tiled.co | 2016 | San Diego, United States | $23.06M | 35 | Interactive content experiences are provided by Tiled for businesses. | |
| curalate.com | 2012 | Philadelphia, United States | $39.86M | 99 | Cloud-based software tools for shoppable content creation are provided. |
Detailed competitors of WIREWAX
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of WIREWAX
The website of WIREWAX (wirewax.com) receives about 3.2K visits a month.
- Monthly visits3.2K
▲ 182.9% vs previous month
Websites whose visitors overlap most with WIREWAX. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| raptmedia.com | 100% | 2.2K | #7,325,600 | View details | |
justareflektor.com | justareflektor.com | 85% | – | ||
| hapyak.com | 84% | View details | |||
| coincident.tv | 52% | View details | |||
overlay.tv | overlay.tv | 34% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for WIREWAX
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Brand & Marketing Technology
3 companies that operate in the same segment as WIREWAX (Brand & Marketing Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 |
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Related news about Wirewax
Complete news archive for WIREWAX
Full article history, source details, and older brand coverage require an active premium plan.
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- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about WIREWAX
WIREWAX was founded in 2009 and raised its 1st funding round 2 years after it was founded.
WIREWAX is headquartered in New York, United States. It is registered at New York, New York, United States.
WIREWAX is a funded company, having raised a total of $5.36M across 4 funding rounds to date. The company's 1st funding round was a Seed of $535.8K, raised on Jul 2011.
WIREWAX has 9 employees.
Wirewax is a cloud-based software tool to create shoppable and interactive videos. It allows users to add intuitive tracking tags to people and objects in videos. It also enables them to add information, links, images and dynamic applications. Its other features include in-video navigation chaptering, branching camera switching, sliders and more. Clients include Disney, PG, Star Wars, Honda and more. Pricing depends on the package and the number of features.
WIREWAX has 12 investors. Key investors include Vimeo, Eve Holding, Passion Capital, Douglas Crisman, and Jobi Brands.
The valuation of WIREWAX is $16.81M as of May 2017.
WIREWAX operates through Wirewax Ltd.
Yes. WIREWAX was acquired by Vimeo in November 2021.