About WishCare
WishCare is a Consumer company based in Kolkata (India) founded in 2019 by Stuti Kothari, Ankit Kothari, and Ayush Kothari. Skincare and haircare products are sold online by WishCare. It operates in the Consumer and Healthcare sectors. WishCare has raised $2.4 million across 1 funding round from investors including Unilever Ventures and Twenty Nine Capital Partners. The company has 34 employees. WishCare was last valued at $16.93 million in October 2023. Its website mywishcare.com draws about 906 thousand monthly visits. Its Indian entity Rabiko Lifestyle Private Limited reported revenue of ₹202 Cr. WishCare offers products and services including Hair Growth Serum, SPF 50 Sunscreen Body Lotion, Niacinamide Oil Balance Fluid Sunscreen, Ceramide Lip Balm, and Multi-Peptide Anti Hairfall Shampoo. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its competitors include Mamaearth, WOW Skin Science and Juicy Chemistry; 3 of its 3 listed competitors have raised funding.
Company details
Online brand for skincare and haircare products. It offers a curated range of treatments and routines for skin and hair health. The product catalog includes shampoo, conditioner, hair mask, serum, moisturizer, sunscreen, roll on, lotion, and more. It provides clear information about ingredients and its benefits. It allows users to choose products suited to their individual needs.
- Headquarters Kolkata, India
- Employees 34
- Founders Stuti Kothari, Ankit Kothari, Ayush Kothari
- Stage Minicorn
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website mywishcare.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Rabiko Lifestyle Private Limited
- Date of Incorporation 15 Dec, 2020
- Jurisdiction Kolkata, West Bengal, India
- Annual Revenue₹202 Cr
FY 2025 · +187% YoY
- Net Profit₹51.43 Cr
FY 2025 · 25% margin
- EBITDA₹68.88 Cr
FY 2025 · 34% margin
- Total Equity Funding$2.4M (USD)
in 1 rounds
- Latest Funding Round$2.4M (USD), Seed
Oct 2023
- InvestorsUnilever Ventures
& 1 more
- Employee Count34
Associated legal entities of WishCare
WishCare operates through Rabiko Lifestyle Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Rabiko Lifestyle Private Limited CIN U24100WB2020PTC241968 | Active | 15 Dec 2020 | Saltlake, West Bengal | ₹202 Cr | 34 | 2 | View details |
Products & Services of WishCare
WishCare offers a comprehensive portfolio of products and services, including Hair Growth Serum, SPF 50 Sunscreen Body Lotion, Niacinamide Oil Balance Fluid Sunscreen, Ceramide Lip Balm, and Multi-Peptide Anti Hairfall Shampoo.
Promotes hair growth and reduces hairfall with visible results.
Protects and brightens skin while providing moisture.
Balances oil and shields skin from UV rays.
Lightens and moisturizes lips with sun protection.
Controls hairfall and strengthens hair roots effectively.
Apps and channels of WishCare
its YouTube channel WishCare - Science Forward & Effective SelfCare has 2.39K subscribers and 17 videos.
Videos from WishCare
The most watched videos on WishCare's YouTube channel, WishCare - Science Forward & Effective SelfCare (2.39K subscribers). Click a video to play it here.
Funding Insights of WishCare
WishCare has successfully raised a total of $2.4M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.4 million completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.4M
- Total Rounds 1
- Last Round Seed — $2.4M
- First Round $2.4M
(Oct 2023)
- Investors Count 2
All 1 funding rounds of WishCare with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2023 | $2.4M | Seed | $16.93M | Unilever Ventures, Twenty Nine Capital Partners | – |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2023 | $16.93M | •••••••• |
Last known valuation $16.93M (Oct 2023). 2 investors in total: 2 institutional.
Investors in WishCare
WishCare has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Unilever Ventures and Twenty Nine Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate-backed venture capital firm focused on consumer tech and multiple sectors | unileverventures.com | London, United Kingdom | ||
Venture capital is provided to SaaS and software companies. | London, United Kingdom |
Investor details for WishCare
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Rabiko Lifestyle Private Limited (WishCare)
Rabiko Lifestyle Private Limited is the primary company behind WishCare. The board of Rabiko Lifestyle Private Limited currently have 2 directors; the longest-serving is Ankit Kothari, appointed in 2020. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ankit Kothari DIN 08996088 | Director | 15 Dec 2020 | 5 yrs 10 mo | Rabiko Lifestyle Private Limited |
| Ayush Kothari DIN 08996087 | Director | 15 Dec 2020 | 5 yrs 10 mo | Rabiko Lifestyle Private Limited |
People of WishCare
5 people are tracked at WishCare (3 in leadership, 2 in team); the tracked headcount is 34.
| Name | Role | Group |
|---|---|---|
Stuti Kothari | Co-Founder | Leadership |
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
Mudit Borar | Senior E-commerce Manager | Team |
Rabea Yasmin | Marketing Executive | Team |
Complete people profiles for WishCare
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of WishCare
Figures of Rabiko Lifestyle Private Limited, the primary company behind WishCare, for FY 2025. Revenue was ₹202 Cr (+187% year on year). Net profit was ₹51.43 Cr (25% margin). EBITDA was ₹68.88 Cr (34% margin). Revenue has grown at a compounded annual rate of +512% over three years.
- ₹202 CrRevenue · FY 2025 · +187% YoY
- ₹51.43 CrNet profit · 25% margin
- ₹68.88 CrEBITDA · 34% margin
- ₹9.1 LakhPaid-up capital
- 34Employees (provident fund records)
- +512%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Rabiko Lifestyle Private Limited are on its company page.
Detailed financial statements for WishCare
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of WishCare
3 dated milestones of WishCare across 4 years, from founding to its latest funding, stage changes and deals.
- Founded WishCare is founded.
- Funding First funding round of $2.4M.
- Milestone Reaches Minicorn status.
Competitors of WishCare
WishCare has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, WOW Skin Science and Juicy Chemistry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| juicychemistry.com | 2014 | Coimbatore, India | $7.56M | 52 | Natural skin and hair care products are sold online. |
Detailed competitors of WishCare
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of WishCare
The website of WishCare (mywishcare.com) receives about 906.4K visits a month and ranks #68,170 among all websites worldwide, #3,371 in Beauty and Cosmetics.
- Monthly visits906.4K
▲ 24.1% vs previous month
- Unique visitors356.3K
per month
- Global rank#68,170
among all websites
- Category rank#3,371
Lifestyle · Beauty and Cosmetics
- Bounce rate46%
- Pages per visit3.2
- Average visit32 sec
- DevicesDesktop 6% · Mobile 94%
Websites whose visitors overlap most with WishCare. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tirabeauty.com | tirabeauty.com | 100% | #10,035 | – | |
| innovist.com | 98% | 2.7M | #23,438 | View details | |
| beminimalist.co | 98% | 3M | #16,278 | View details | |
| thedermaco.com | 93% | 3M | #11,340 | View details | |
| nykaa.com | 91% | 21.1M | #2,062 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for WishCare
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as WishCare (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Wishcare
Complete news archive for WishCare
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Articles about WishCare on our blog
Frequently Asked Questions about WishCare
WishCare was founded in 2019 and raised its 1st funding round 4 years after it was founded.
WishCare is headquartered in Kolkata, India. It is registered at Kolkata, West Bengal, India.
WishCare is a funded company, having raised a total of $2.4M across 1 funding round to date. The company's 1st funding round was a Seed of $2.4M, raised on Oct 2023.
WishCare has 34 employees.
The primary company behind WishCare, Rabiko Lifestyle Private Limited, reported revenue of ₹202 Cr for FY 2025, up 187% year on year.
Online brand for skincare and haircare products. It offers a curated range of treatments and routines for skin and hair health. The product catalog includes shampoo, conditioner, hair mask, serum, moisturizer, sunscreen, roll on, lotion, and more. It provides clear information about ingredients and its benefits. It allows users to choose products suited to their individual needs.
WishCare's top competitors include Mamaearth, WOW Skin Science and Juicy Chemistry.
WishCare offers Hair Growth Serum, SPF 50 Sunscreen Body Lotion, Niacinamide Oil Balance Fluid Sunscreen, Ceramide Lip Balm, and Multi-Peptide Anti Hairfall Shampoo.
WishCare has 2 investors. Key investors include Unilever Ventures, and Twenty Nine Capital Partners.
The valuation of WishCare is $16.93M as of Oct 2023.
WishCare operates through Rabiko Lifestyle Private Limited.
The legal entities of WishCare currently have 2 directors, including Ankit Kothari, Ayush Kothari.