About Innovist
Innovist is a Consumer company based in Gurugram (India) founded in 2019 by Vimal Bhola, Sifat Khurana, and Rohit Chawla, and was acquired by L'Oréal in June 2026. Platform offering multi-category beauty and skincare products. It operates in the Consumer and Healthcare sectors. Innovist has raised $29.47 million across 6 funding rounds from investors including Amazon, L'Oréal and Accel. The company has 180 employees. Innovist was last valued at $143.42 million in April 2025. Its chief executive, as recorded, is Rohit Chawla. Its website innovist.com draws about 2.7 million monthly visits. Its Indian entity Onesto Labs Private Limited reported revenue of ₹301 Cr. Innovist offers products and services including Anti Dandruff Shampoo, Advanced Hair Growth Serum, Underarm Roll On, Exfoliating Body Wash, and Hydrating Fluid Sunscreen. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its competitors include Mamaearth, MyGlamm and Minimalist; 3 of its 3 listed competitors have raised funding.
Company details
Innovist was founded in 2019 in Gurugram, India, as an e-commerce platform in the beauty and skincare sector. Various products, including shampoos, hair masks, serums, face washes, toners, scrubs, and sunscreens, are provided at discounted prices. Operations focus on multi-category offerings for haircare, skincare, and suncare needs, serving customers through the domain innovist.com. Leadership includes co-founders Vimal Bhola, Sifat Khurana, and CEO Rohit Chawla.
- Headquarters Gurugram, India
- Employees 180
- Founders Vimal Bhola, Sifat Khurana, Rohit Chawla
- Stage Acquired
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website innovist.com
- Social LinkedIn Facebook Instagram
- Acquired by L'Oréal (Jun 2026)
- Legal Name Onesto Labs Private Limited
- Date of Incorporation 18 Oct, 2018
- Jurisdiction New Delhi, India
Associated legal entities of Innovist
Innovist operates through Onesto Labs Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Onesto Labs Private Limited CIN U74999DL2018PTC340749 | Active | 18 Oct 2018 | New Delhi, Delhi | ₹301 Cr | 180 | 4 | View details |
Products & Services of Innovist
Innovist offers a comprehensive portfolio of products and services, including Anti Dandruff Shampoo, Advanced Hair Growth Serum, Underarm Roll On, Exfoliating Body Wash, and Hydrating Fluid Sunscreen.
Shampoo that reduces dandruff and treats itchy scalp effectively.
Serum promoting hair growth and reducing hair loss.
Roll-on for controlling odor and reducing pigmentation.
Wash that gently exfoliates and removes dead skin.
Sunscreen providing hydration and sun protection.
Funding Insights of Innovist
Innovist has successfully raised a total of $29.47M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $16 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $29.47M
- Total Rounds 6
- Last Round Series B — $16M
- First Round $363,435
(Jul 2019)
- Investors Count 50
All 6 funding rounds of Innovist with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2025 | $16M | Series B | $143.42M | ICICI Venture | |
| May 2023 | $7M | Series A | $40.46M | ASVF | |
| Apr 2022 | $3.51M | Seed | $••••• | Accel, Point72 Ventures | |
| May 2021 | $2.06M | Seed | $••••• | Point72 Ventures | |
| Apr 2020 | $540,890 | Seed | $••••• | Patni Financial Advisors | |
| Jul 2019 | $363,435 | Seed | $••••• | Sauce | – |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2025 | $143.42M | •••••••• |
| May 2023 | $40.46M | •••••••• |
| Apr 2022 | $••••• | •••••••• |
| May 2021 | $••••• | •••••••• |
| Apr 2020 | $••••• | •••••••• |
| Jul 2019 | $••••• | •••••••• |
Full valuation and stage history of Innovist
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $143.42M (Apr 2025). 51 investors in total: 22 institutional and 29 angel.
Investors in Innovist
Innovist has secured backing from 51 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Amazon, L'Oréal and Accel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Alternative asset management and investment services in India. | 1988 | iciciventure.com | Mumbai, India | |
Single family office of K Dinesh, co-founder of Infosys | Bengaluru, India | |||
Venture capital fund investing in early-stage consumer brand sectors | sauce.vc | Delhi, India | ||
Venture capital firm backed by Amazon focused on agritech and healthtech sectors | asvf.in | Seattle, United States | ||
Venture capital fund investing in consumer brand startups | 72ventures.com | |||
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Early-stage startups are funded by Rhodium Trust venture capital. | Mormugao, India | |||
Single family office of Nayar family | Mumbai, India | |||
Venture capital fund focused on seed to growth stage fintech, deep tech, and enterprise tech companies | p72.vc | New York, United States | ||
Venture capital firm focused on tech companies | janiventures.com | Markham, Canada |
Investor details for Innovist
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Board of directors of Onesto Labs Private Limited (Innovist)
Onesto Labs Private Limited is the primary company behind Innovist. The board of Onesto Labs Private Limited currently have 4 directors; the longest-serving is Rohit Chawla, appointed in 2018. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rohit Chawla DIN 06973117 | Director | 18 Oct 2018 | 8 yrs | Onesto Labs Private Limited |
| Vikas Aggarwal DIN 11980434 | Director | 08 Oct 2026 | Onesto Labs Private Limited | |
| Vishal Sharma DIN 11980437 | Director | 08 Oct 2026 | Onesto Labs Private Limited | |
| Kavita Angre DIN 11980502 | Director | 08 Oct 2026 | Onesto Labs Private Limited |
People of Innovist
3 people are tracked at Innovist (3 in leadership); the tracked headcount is 180.
| Name | Role | Group |
|---|---|---|
Vimal Bhola | Co-Founder | Leadership |
Sifat Khurana | Co-Founder | Leadership |
| Co-Founder & CEO | Leadership |
Complete people profiles for Innovist
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Verified entity values are shown only after access is granted.
Financials of Innovist
Figures of Onesto Labs Private Limited, the primary company behind Innovist, for FY 2025. Revenue was ₹301 Cr. Net profit was ₹12.09 Cr (4% margin). EBITDA was ₹1.26 Cr (0% margin).
- ₹301 CrRevenue · FY 2025
- ₹12.09 CrNet profit · 4% margin
- ₹1.26 CrEBITDA · 0% margin
- ₹1.68 CrPaid-up capital
- 180Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Onesto Labs Private Limited are on its company page.
Detailed financial statements for Innovist
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Innovist
5 dated milestones of Innovist across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Innovist is founded.
- Funding First funding round of $363K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $16.0M.
- Exit Acquired by L'Oréal.
Competitors of Innovist
Innovist has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, MyGlamm and Minimalist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns |
Detailed competitors of Innovist
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Innovist
The website of Innovist (innovist.com) receives about 2.7M visits a month and ranks #23,438 among all websites worldwide, #1,119 in Beauty and Cosmetics.
- Monthly visits2.7M
▲ 30.1% vs previous month
- Unique visitors982.5K
per month
- Global rank#23,438
among all websites
- Category rank#1,119
Lifestyle · Beauty and Cosmetics
- Bounce rate44%
- Pages per visit4.8
- Average visit2 min 57 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with Innovist. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| beminimalist.co | 100% | 3M | #16,278 | View details | |
| discoverpilgrim.com | 93% | 4.3M | #11,348 | View details | |
| dotandkey.com | 92% | 2.5M | #18,165 | View details | |
| thedermaco.com | 90% | 3M | #11,340 | View details | |
tirabeauty.com | tirabeauty.com | 87% | #10,035 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Innovist
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- 40 similar websites
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Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Innovist (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Innovist
Complete news archive for Innovist
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Articles about Innovist on our blog
Frequently Asked Questions about Innovist
Innovist was founded in 2019.
Innovist is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Rohit Chawla is the CEO of Innovist, as recorded in our data. They have also founded this company.
Innovist is a funded company, having raised a total of $29.47M across 6 funding rounds to date. The company's 1st funding round was a Seed of $363.44K, raised on Jul 2019.
Innovist has 180 employees.
The primary company behind Innovist, Onesto Labs Private Limited, reported revenue of ₹301 Cr for FY 2025.
Innovist was founded in 2019 in Gurugram, India, as an e-commerce platform in the beauty and skincare sector. Various products, including shampoos, hair masks, serums, face washes, toners, scrubs, and sunscreens, are provided at discounted prices. Operations focus on multi-category offerings for haircare, skincare, and suncare needs, serving customers through the domain innovist.com. Leadership includes co-founders Vimal Bhola, Sifat Khurana, and CEO Rohit Chawla.
Innovist's top competitors include MyGlamm, Mamaearth and Minimalist.
Innovist offers Anti Dandruff Shampoo, Advanced Hair Growth Serum, Underarm Roll On, Exfoliating Body Wash, and Hydrating Fluid Sunscreen.
Innovist has 51 investors. Key investors include Amazon, L'Oréal, Accel, ICICI Venture, and Patni Financial Advisors.
The valuation of Innovist is $143.42M as of Apr 2025.
Innovist operates through Onesto Labs Private Limited.