About Worthy
Worthy is a Retail company based in New York (United States) founded in 2011. Pre-owned luxury accessories are auctioned online to competing buyers. Worthy has raised $8 million across 1 funding round from investors including Viola Ventures. The company has 7 employees. Its website worthy.com draws about 411 thousand monthly visits. Worthy offers products and services including Jewelry Auction Service, Diamond Selling Service, and Watch Auction Service. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Accessories. Its legal entity is WORTHY ASSOCIATES. Its competitors include The RealReal, Tradesy and Rebag; 3 of its 3 listed competitors have raised funding.
Company details
Worthy was founded in 2011 and is headquartered in New York, United States. An online auction platform is operated for pre-owned luxury items, including diamonds, watches, rings, and gemstones. Items submitted by sellers are evaluated, photographed, and described professionally at no cost. Interested buyers are notified and invited to participate in competitive bidding processes.
- Headquarters New York, United States
- Employees 7
- SectorsRetail
- Website category Lifestyle · Jewelry and Luxury Products
- Website worthy.com
- Social LinkedIn X
- Legal Name Worthy Associates
- Total Equity Funding$8M (USD)
in 1 rounds
- Latest Funding Round$8M (USD), Series B
Oct 2015
- Investors
- Employee Count7
Products & Services of Worthy
Worthy offers a comprehensive portfolio of products and services, including Jewelry Auction Service, Diamond Selling Service, and Watch Auction Service.
Facilitates selling of jewelry through competitive bidding
Enables auction of loose diamonds to professional buyers
Handles sales of branded luxury watches via platform
Funding Insights of Worthy
Worthy has successfully raised a total of $8M through 1 strategic funding round. The most recent funding activity was a Series B round of $8 million completed in October 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8M
- Total Rounds 1
- Last Round Series B — $8M
- First Round $8M
(Oct 2015)
- Investors Count 1
All 1 funding rounds of Worthy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2015 | $8M | Series B | – | Viola Ventures | – |
1 investors in total: 1 institutional.
Investors in Worthy
Worthy has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Viola Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in tech startups are managed by Viola Ventures. | https://www.viola-group.com/fund/violaventures | Herzliya, Israel |
Investor details for Worthy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Worthy
28 people are tracked at Worthy (12 in leadership, 3 in board & advisors, 13 in team); the tracked headcount is 7.
| Name | Role | Group |
|---|---|---|
Ben De Kalo | CEO | Leadership |
Gil Gadot | COO and Executive Vice Chairman | Leadership |
Amir Zilberman | CTO | Leadership |
Anthony Crisci | Vice President, Sales and Customer Support | Leadership |
Aayush Poddar | Director, Chief Of Staff (strategy And Transformation) | Leadership |
Avshalom Lahav | VP Of Finance | Leadership |
Michael Pellegrino | Director of Operations | Leadership |
Roy Albers | Chief Gemological Officer | Leadership |
Noam Tidhar | Head of Data | Leadership |
Mariann Kukielka | Chief People Officer | Leadership |
Rob Florimonte | Director Of Sales | Leadership |
Chen Yeni | Head Bookkeeper | Leadership |
Shlomo Dovrat | Board Member | Board & advisors |
Eddy Shalev | Investor and Board Member | Board & advisors |
Jonathan Zabusky | Advisor | Board & advisors |
Benyamin Johnson | Auction Manager | Team |
Ayelet Dekel | Senior Data Engineer | Team |
Daniel Sale | Jewelry Box Account Manager | Team |
Amy J. Kaiser GGS, AJP | Account Executive - UVIP | Team |
Theo Ceasar | VIP Account Executive | Team |
8 more people are available in the full profile.
Complete people profiles for Worthy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Worthy
2 dated milestones of Worthy across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Worthy is founded.
- Funding First funding round of $8.0M.
Competitors of Worthy
Worthy has 3 listed competitors in our database, 3 of them funded. They include The RealReal, Tradesy and Rebag.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| therealreal.com | 2011 | Tiburon, United States | $287.97M | 3,211 | Luxury fashion is resold via an online consignment platform. | |
| tradesy.com | 2012 | Santa Monica, United States | $146.71M | Designer clothing is bought and sold through peer-to-peer online marketplace. | ||
| rebag.com | 2013 | New York, United States | $105.95M | 129 | Pre-owned luxury handbags are traded via an online marketplace. |
Detailed competitors of Worthy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Worthy
The website of Worthy (worthy.com) receives about 410.8K visits a month and ranks #104,808 among all websites worldwide, #5,379 in Jewelry and Luxury Products.
- Monthly visits410.8K
▼ 15% vs previous month
- Unique visitors293.9K
per month
- Global rank#104,808
among all websites
- Category rank#5,379
Lifestyle · Jewelry and Luxury Products
- Bounce rate52%
- Pages per visit2.5
- Average visit1 min 29 sec
- DevicesDesktop 7% · Mobile 93%
Websites whose visitors overlap most with Worthy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| circajewels.com | 100% | 148.5K | #313,117 | View details | |
| mygemma.com | 88% | 579.2K | #101,748 | View details | |
| whitepinediamonds.com | 84% | 19K | #1,301,857 | View details | |
auctentic.com | auctentic.com | 83% | #583,923 | – | |
stonealgo.com | stonealgo.com | 82% | #222,199 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Worthy
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Worthy (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Worthy
Worthy was founded in 2011 and raised its 1st funding round 4 years after it was founded.
Worthy is headquartered in New York, United States. It is registered at New York, New York, United States.
Worthy is a funded company, having raised a total of $8M across 1 funding round to date. The company's 1st funding round was a Series B of $8M, raised on Oct 2015.
Worthy has 7 employees.
Worthy was founded in 2011 and is headquartered in New York, United States. An online auction platform is operated for pre-owned luxury items, including diamonds, watches, rings, and gemstones. Items submitted by sellers are evaluated, photographed, and described professionally at no cost. Interested buyers are notified and invited to participate in competitive bidding processes.
Worthy's top competitors include The RealReal, Rebag and Tradesy.
Worthy offers Jewelry Auction Service, Diamond Selling Service, and Watch Auction Service.
Worthy has 1 investor. Key investors include Viola Ventures.
Worthy operates through Worthy Associates.
The website of Worthy receives about 411 thousand visits a month and ranks #104,808 among all websites worldwide.