Wrapp

Stockholm, Sweden Founded: 2011 • Age: 15 yrs Acquired By Meniga
Card-linked coalition loyalty program is delivered via mobile app.
Annual revenue - Latest available
Total funding $30.1M 6 rounds
Employees - Tracked headcount
Investors 9 Known backers
Products - Services tracked
Competitors 8 Brand Intelligence

About Wrapp

Wrapp is a company based in Stockholm (Sweden) founded in 2011 was acquired by Meniga in January 2019. Wrapp has raised $30.15 million across 6 funding rounds from investors including Klarna, Nordea and H&M. Wrapp operates in a competitive market with competitors including utu, Larky, Bink, Reward and Swipii, among others.

  • Headquarter Stockholm, Sweden
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $30.15 M (USD)

    in 6 rounds

  • Latest Funding Round
    $4.65 M (USD), Series C

    Jan 13, 2016

  • Investors
    Klarna

    & 8 more

  • Employee Count
    Not available
  • Acquired by
    Meniga

    (Jan 10, 2019)

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Funding Insights of Wrapp

Wrapp has successfully raised a total of $30.15M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $4.65 million completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Wrapp

Wrapp has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include Klarna, Nordea and H&M.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm specializing in early-stage tech investments and founder support.
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Tech-based companies are invested in by Atomico venture capital fund.
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Venture capital investments and support services are offered to early-stage tech startups.
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Investor details for Wrapp

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  • Investor domains
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Investments & Acquisitions by Wrapp

Investments
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Investment portfolio details for Wrapp

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Financial Statements - Wrapp

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Detailed financials for Wrapp

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Wrapp Comparisons

Wrapp Primary company
Description
Card-linked coalition loyalty program is delivered via mobil...
Location
Stockholm, Sweden
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Wrapp

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Competitors of Wrapp

Wrapp operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as utu, Larky, Bink, Reward and Swipii, among others.

Company Name Domain Founded year HQ Location Description
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Cross-border rewards points are earned and redeemed via mobile app.
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Coalition loyalty software is provided for financial institutions by Larky.
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Delivers mobile-based customer loyalty program management solutions for businesses.
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Card-linked marketing solutions are provided for merchants and banks.
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Mobile-based loyalty programs are provided for customers and businesses.
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Detailed competitors of Wrapp

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Latest news on Wrapp

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Complete news archive for Wrapp

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Frequently Asked Questions about Wrapp

Wrapp was founded in 2011.

Wrapp is headquartered in Stockholm, Sweden.

Wrapp is a funded company, having raised a total of $30.15M across 6 funding rounds to date.

Wrapp offers a mobile-first card linked coalition loyalty program to businesses and users. Users need to download the Wrapp app from the Google Play StoreAppStore, attach their payments card to this app, and discover deals around them. Once discovered, they need to activate the deal, and then pay using the payments card linked to this app. Users will automatically get cashback to the card which was used to make this payment. Pivoted from a social gifting platform to a card-linked loyalty program in 2016. As on June 2017, the app is rated 4.3 and has 5M downloads from the Google Play Store.

Wrapp's top competitors include Larky, Kard and utu.

Wrapp has 9 investors. Key investors include Klarna, Nordea, H&M, Meniga, and Atomico.

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