Wrapp

Stockholm, Sweden Founded: 2011 • Age: 15 yrs Acquired By Meniga
Card-linked coalition loyalty program is delivered via mobile app.
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About Wrapp

Wrapp is a company based in Stockholm (Sweden) founded in 2011 was acquired by Meniga in January 2019.. Wrapp has raised $30.15 million across 6 funding rounds from investors including Klarna, Nordea and H&M. Wrapp operates in a competitive market with competitors including utu, Larky, Bink, Reward and Swipii, among others.

  • Headquarter Stockholm, Sweden
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $30.15 M (USD)

    in 6 rounds

  • Latest Funding Round
    $4.65 M (USD), Series C

    Jan 13, 2016

  • Investors
    Klarna

    & 8 more

  • Employee Count
    Employee Count
  • Acquired by
    Meniga

    (Jan 10, 2019)

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Funding Insights of Wrapp

Wrapp has successfully raised a total of $30.15M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $4.65 million completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series C — $4.7M
  • First Round

    (14 Nov 2011)

  • Investors Count 8
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2016 Amount Series C - Wrapp Valuation

investors

Nov, 2015 Amount Series C - Wrapp Valuation

investors

Aug, 2015 Amount Series C - Wrapp Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Wrapp

Wrapp has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include Klarna, Nordea and H&M. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm specializing in early-stage tech investments and founder support.
Founded Year Domain Location
Tech-based companies are invested in by Atomico venture capital fund.
Founded Year Domain Location
Venture capital investments and support services are offered to early-stage tech startups.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Wrapp

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Wrapp

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Wrapp Comparisons

Employees
+
Add Comparison
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Competitors of Wrapp

Wrapp operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as utu, Larky, Bink, Reward and Swipii, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cross-border rewards points are earned and redeemed via mobile app.
domain founded_year HQ Location
Coalition loyalty software is provided for financial institutions by Larky.
domain founded_year HQ Location
Delivers mobile-based customer loyalty program management solutions for businesses.
domain founded_year HQ Location
Card-linked marketing solutions are provided for merchants and banks.
domain founded_year HQ Location
Mobile-based loyalty programs are provided for customers and businesses.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Wrapp

Frequently Asked Questions about Wrapp

When was Wrapp founded?

Wrapp was founded in 2011.

Where is Wrapp located?

Wrapp is headquartered in Stockholm, Sweden.

Is Wrapp a funded company?

Wrapp is a funded company, having raised a total of $30.15M across 6 funding rounds to date.

What does Wrapp do?

Wrapp offers a mobile-first card linked coalition loyalty program to businesses and users. Users need to download the Wrapp app from the Google Play StoreAppStore, attach their payments card to this app, and discover deals around them. Once discovered, they need to activate the deal, and then pay using the payments card linked to this app. Users will automatically get cashback to the card which was used to make this payment. Pivoted from a social gifting platform to a card-linked loyalty program in 2016. As on June 2017, the app is rated 4.3 and has 5M downloads from the Google Play Store.

Who are the top competitors of Wrapp?

Wrapp's top competitors include Larky, Kard and utu.

Who are Wrapp's investors?

Wrapp has 9 investors. Key investors include Klarna, Nordea, H&M, Meniga, and Atomico.

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