About Kard
Kard is a company based in New York (United States) founded in 2015 by Ben Mackinnon. It operates as a API-as-a-Product, and Professional Services. Kard has raised $38.02 million across 4 funding rounds from investors including Techstars, Trinity Capital and Tiger Global. The company has 8 employees as of December 31, 2016. Kard offers products and services including Rewards Infrastructure and Demand Platform. Kard operates in a competitive market with competitors including Yodle, Klaviyo, Elastic Path Software, Yotpo and Bango, among others.
- Headquarter New York, United States
- Employees 8 as on 31 Dec, 2016
- Founders Ben Mackinnon
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Sectors
RetailTechnology Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Kard Financial, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$38.02 M (USD)
in 4 rounds
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Latest Funding Round
$15 M (USD), Series A
Oct 21, 2025
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Investors
Techstars
& 5 more
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Employee Count
8
as on Dec 31, 2016
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Products & Services of Kard
Kard offers a comprehensive portfolio of products and services, including Rewards Infrastructure and Demand Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Infrastructure for loyalty programs is provided to issuers.
Platform for marketers to engage cardholders is offered.
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Funding Insights of Kard
Kard has successfully raised a total of $38.02M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $15 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series A — $15.0M
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First Round
First Round
(15 Feb 2017)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2025 | Amount | Series A - Kard | Valuation |
investors |
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| Apr, 2022 | Amount | Series A - Kard | Valuation | Tiger Global Management | |
| Jun, 2020 | Amount | Seed - Kard | Valuation | Underscore VC |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Kard
Kard has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Techstars, Trinity Capital and Tiger Global. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture and private equity investments are managed with global diversification.
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Founded Year | Domain | Location | |
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Venture capital firm focused on fintech and B2B SaaS companies
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Kard
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Kard
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Kard Comparisons
Competitors of Kard
Kard operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yodle, Klaviyo, Elastic Path Software, Yotpo and Bango, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online marketing service provider to local businesses
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| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
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| domain | founded_year | HQ Location |
API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
Cloud-based marketing platform for e-tailers
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| domain | founded_year | HQ Location |
Marketing solutions for e-commerce businesses are provided by Bango.
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| domain | founded_year | HQ Location |
Enterprise cloud commerce solutions are provided for retailers and manufacturers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Kard
Frequently Asked Questions about Kard
When was Kard founded?
Kard was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Where is Kard located?
Kard is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Kard?
Ben Mackinnon is the current CEO of Kard. They have also founded this company.
Is Kard a funded company?
Kard is a funded company, having raised a total of $38.02M across 4 funding rounds to date.
How many employees does Kard have?
As of Dec 31, 2016, the latest employee count at Kard is 8.
What does Kard do?
A leading rewards infrastructure and demand platform are offered by Kard to drive loyalty among cardholders and shoppers. Solutions for issuers and marketers are developed to create customized loyalty programs. Security and compliance are ensured through PCI-Compliant and SOC 2-certified systems. The platform serves the financial and marketing sectors by enabling white-labeled programs and targeted campaigns. Cardholder engagement is facilitated across tens of thousands of locations in the US.
Who are the top competitors of Kard?
Kard's top competitors include Klaviyo, CommerceIQ and Yotpo.
What products or services does Kard offer?
Kard offers Rewards Infrastructure and Demand Platform.
Who are Kard's investors?
Kard has 6 investors. Key investors include Techstars, Trinity Capital, Tiger Global, Fin Capital, and S12F.
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