About Kard
Kard is a Retail company based in New York (United States) founded in 2015 by Ben Mackinnon, and was acquired by Citi in August 2026. Cashback on credit card usage is provided via online platform. It operates on a API-as-a-Product and Professional Services model in Retail, Technology, and Financial Services sectors. Kard has raised $38.02 million across 4 funding rounds from investors including Citi, Techstars and Trinity Capital. The company has 8 employees. Its chief executive, as recorded, is Ben Mackinnon. Its website getkard.com draws about 17 thousand monthly visits. Kard offers products and services including Rewards Infrastructure and Demand Platform. Its focus areas include Financial Technology and Loyalty Solutions. Its legal entity is Kard Financial, Inc. Its competitors include Yodle, Klaviyo and Yotpo; 3 of its 3 listed competitors have raised funding.
Company details
A leading rewards infrastructure and demand platform are offered by Kard to drive loyalty among cardholders and shoppers. Solutions for issuers and marketers are developed to create customized loyalty programs. Security and compliance are ensured through PCI-Compliant and SOC 2-certified systems. The platform serves the financial and marketing sectors by enabling white-labeled programs and targeted campaigns. Cardholder engagement is facilitated across tens of thousands of locations in the US.
- Headquarters New York, United States
- Employees 8
- Founders Ben Mackinnon
- Stage Acquired
- SectorsRetailTechnology Financial Services
- Email••••••••
- Website getkard.com
- Social LinkedIn X Facebook
- Acquired by Citi (Aug 2026)
- Legal Name Kard Financial, Inc.
Products & Services of Kard
Kard offers a comprehensive portfolio of products and services, including Rewards Infrastructure and Demand Platform.
Infrastructure for loyalty programs is provided to issuers.
Platform for marketers to engage cardholders is offered.
Funding Insights of Kard
Kard has successfully raised a total of $38.02M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $15 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $38.02M
- Total Rounds 4
- Last Round Series A — $15M
- First Round $20,000
(Feb 2017)
- Investors Count 6
All 4 funding rounds of Kard with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2025 | $15M | Series A | – | – | |
| Apr 2022 | $23M | Series A | – | Tiger Global Management | |
| Jun 2020 | Seed | – | Underscore VC | – | |
| Feb 2017 | $20,000 | Seed | – | Techstars | – |
7 investors in total: 7 institutional.
Investors in Kard
Kard has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Citi, Techstars and Trinity Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
Venture capital firm focused on fintech and B2B SaaS companies | fin.capital | San Francisco, United States | ||
| s12f.co | ||||
Seed & early stage tech-focused venture capital firm investing in geographies such as the US | underscore.vc | Boston, United States | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Diversified investment management services are provided across multiple sectors. | 2008 | trinitycapital.com | Phoenix, United States | |
Diversified financial services are offered through commercial banking operations. | 1812 | citigroup.com | New York, United States |
Investor details for Kard
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
People of Kard
20 people are tracked at Kard (8 in leadership, 12 in team); the tracked headcount is 8.
| Name | Role | Group |
|---|---|---|
Ben Mackinnon | Founder & CEO | Leadership |
Chang Ethan Lee | Director Of Software Engineering | Leadership |
Nicolas Aguilar | VP Of Finance & Operations | Leadership |
Marissa Forgione | Merchant Sales Director | Leadership |
Gary Poster | Vice President Of Product And Engineering | Leadership |
Deborah Carter | Head of National Retail Partnerships | Leadership |
Koby Halbrook | Head of Agency, Grocery & Fuel | Leadership |
Mark Benoit | Senior Merchant Sales Director | Leadership |
Francisco Serrano | Senior Software Engineer | Team |
Jerry Ntumba | Cloud Engineer | Team |
Franck Kabasele | Software Engineer | Team |
Chris Wright | Staff ML Engineer | Team |
James M. | Senior Software Engineer | Team |
Kyle Russell | Sales Operations Manager | Team |
Dolly Devashryee | Product Manager | Team |
Frank Sun | Product Manager | Team |
Anna C. | Quality Engineer | Team |
Grant Weiss | Merchant Sales Executive | Team |
Briana Williams | Merchant Account Manager | Team |
Katie Lundgren | Senior Software Engineer | Team |
Complete people profiles for Kard
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of Kard
4 dated milestones of Kard across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Kard is founded.
- Funding First funding round of $20K.
- Funding Latest funding round, Series A, of $15.0M.
- Exit Acquired by Citi.
Competitors of Kard
Kard has 3 listed competitors in our database, 3 of them funded. They include Yodle, Klaviyo and Yotpo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yodle.com | 2005 | New York, United States | $43.6M | 1,065 | Online marketing service provider to local businesses | |
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers |
Detailed competitors of Kard
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Kard
The website of Kard (getkard.com) receives about 17.5K visits a month.
- Monthly visits17.5K
▲ 75.3% vs previous month
Websites whose visitors overlap most with Kard. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dosh.com | 100% | 1.4K | #13,515,759 | View details | |
| marqeta.com | 100% | 836.8K | #68,745 | View details | |
| underscore.vc | 63% | #1,146,660 | View details | ||
| cardlytics.com | 60% | 600.9K | #92,387 | View details |
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Kard (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Kard
Complete news archive for Kard
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Frequently Asked Questions about Kard
Kard was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Kard is headquartered in New York, United States. It is registered at New York, New York, United States.
Ben Mackinnon is the CEO of Kard, as recorded in our data. They have also founded this company.
Kard is a funded company, having raised a total of $38.02M across 4 funding rounds to date. The company's 1st funding round was a Seed of $20K, raised on Feb 2017.
Kard has 8 employees.
A leading rewards infrastructure and demand platform are offered by Kard to drive loyalty among cardholders and shoppers. Solutions for issuers and marketers are developed to create customized loyalty programs. Security and compliance are ensured through PCI-Compliant and SOC 2-certified systems. The platform serves the financial and marketing sectors by enabling white-labeled programs and targeted campaigns. Cardholder engagement is facilitated across tens of thousands of locations in the US.
Kard offers Rewards Infrastructure and Demand Platform.
Kard has 7 investors. Key investors include Citi, Techstars, Trinity Capital, Tiger Global, and Fin Capital.
Kard operates through Kard Financial, Inc..
Yes. Kard was acquired by Citi in August 2026.