About Yashi
Yashi is a Media & Entertainment company based in Toms River (United States) founded in 2007, and was acquired by Nexstar Broadcasting in February 2015. Location-focused programmatic video advertising is delivered via real-time bidding. Yashi has raised $2.88 million across 5 funding rounds from investors including PNC and Nexstar Broadcasting. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device. Its competitors include The Trade Desk, Beeswax and Quantcast; 3 of its 3 listed competitors have raised funding.
Company details
Yashi integrates location focused technology with real-time bidding that allows the customers to bid based on auction, site, device and user data. Yashi operates a Demand-Side Platform that analyzes 40 billion impressions and delivers hundreds of millions of video ads every month. Yashi also provides managed services to its customers on an insertion order basis which the staff optimizes and manages campaign performance for the customer. Yashi delivers over 300 million monthly video ads and has been named to Inc. Magazines Inc 5000 list in 2012 and 2013.
- Headquarters Toms River, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website yashi.com
- Social LinkedIn X Facebook
- Acquired by Nexstar Broadcasting (Feb 2015)
- Total Equity Funding$2.88M (USD)
in 5 rounds
- Latest Funding Round$4M (USD), Debt – Conventional
Sep 2014
- InvestorsPNC
& 1 more
- Acquired byNexstar Broadcasting
(Feb 2015)
Funding Insights of Yashi
Yashi has successfully raised a total of $2.88M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $4 million completed in September 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.88M
- Total Rounds 5
- Last Round Debt – Conventional — $4M
- First Round $250,000
(Nov 2010)
- Investors Count 1
All 5 funding rounds of Yashi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2014 | $4M | Debt – Conventional | – | – | |
| Dec 2013 | $1.13M | Series B | – | – | – |
| Sep 2013 | $3M | Debt – Conventional | – | – | – |
| Dec 2012 | $1.5M | Series B | – | – | – |
| Nov 2010 | $250,000 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Yashi
Yashi has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include PNC and Nexstar Broadcasting.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial banking and financing services are provided by PNC. | 1845 | pnc.com | Pittsburgh, United States | |
Television stations are owned and operated in 62 US markets. | 1996 | nexstar.tv | Irving, United States |
Investor details for Yashi
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Timeline of Yashi
4 dated milestones of Yashi across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Yashi is founded.
- Funding First funding round of $250K.
- Funding Latest funding round, Debt – Conventional, of $4.0M.
- Exit Acquired by Nexstar Broadcasting.
Competitors of Yashi
Yashi has 3 listed competitors in our database, 3 of them funded. They include The Trade Desk, Beeswax and Quantcast.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. |
Detailed competitors of Yashi
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Yashi
Websites that share an audience with Yashi (yashi.com).
Websites whose visitors overlap most with Yashi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
virtuets.com | virtuets.com | 100% | – | ||
hayzlett.com | hayzlett.com | 82% | #11,316,884 | – | |
| affordablewebdesign.com | 81% | View details | |||
musicvideocodes.com | musicvideocodes.com | 52% | – |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Yashi (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Yashi
Complete news archive for Yashi
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Frequently Asked Questions about Yashi
Yashi was founded in 2007 and raised its 1st funding round 3 years after it was founded.
Yashi is headquartered in Toms River, United States. It is registered at Toms River, New Jersey, United States.
Yashi is a funded company, having raised a total of $2.88M across 5 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on Nov 2010.
Yashi integrates location focused technology with real-time bidding that allows the customers to bid based on auction, site, device and user data. Yashi operates a Demand-Side Platform that analyzes 40 billion impressions and delivers hundreds of millions of video ads every month. Yashi also provides managed services to its customers on an insertion order basis which the staff optimizes and manages campaign performance for the customer. Yashi delivers over 300 million monthly video ads and has been named to Inc. Magazines Inc 5000 list in 2012 and 2013.
Yashi's top competitors include The Trade Desk, Beeswax and Quantcast.
Yashi has 2 investors. Key investors include PNC, and Nexstar Broadcasting.
Yes. Yashi was acquired by Nexstar Broadcasting in February 2015.