About Yofi
Yofi is a company based in Bozeman (United States) founded in 2022 by Alex Shamir and Jordan Shamir was acquired by NoFraud in October 2025. It operates as a SaaS (Software-as-a-Service). Yofi offers products and services including Return Fraud Prevention and Bad Actor Identification. Yofi operates in a competitive market with competitors including Amplitude, Contentsquare, Phunware, LiveRamp and Zeotap, among others.
Products & Services of Yofi
Yofi offers a comprehensive portfolio of products and services, including Return Fraud Prevention and Bad Actor Identification.
Return fraud is detected using advanced telemetry data.
Bad actors are identified through customer behavior analysis.
Investors in Yofi
Yofi has secured backing from 1 investor. Prominent investors backing the company include NoFraud.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
API based fraud prevention through real time virtual identity verification | 2014 | nofraud.com | New York, United States |
Investor details for Yofi
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People of Yofi
4 people are tracked at Yofi (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Alex Shamir | Co-Founder | Leadership |
Jordan Shamir | Co-Founder | Leadership |
Ricky Nariani | Head Of Growth & Corporate Development | Leadership |
Lucas Miura | Lead Data Engineer | Team |
Complete people profiles for Yofi
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Timeline of Yofi
2 dated milestones of Yofi across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Yofi is founded.
- Exit Acquired by NoFraud.
Competitors of Yofi
Yofi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Amplitude, Contentsquare, Phunware, LiveRamp and Zeotap, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| amplitude.com | 2012 | San Francisco, United States | $336.1M | 492 | Amplitude is recognized as a leading digital analytics platform. | |
| contentsquare.com | 2012 | Paris, France | $1.21B | – | AI interfaced customer digital experience analytics software | |
| phunware.com | 2009 | Austin, United States | $50.06M | 25 | Analytics and data management software for mobile marketing are provided. | |
| liveramp.com | 2011 | San Francisco, United States | – | 95 | Offline customer data is connected and activated for online advertising. | |
| zeotap.com | 2014 | Berlin, Germany | $116.93M | 62 | An AI-based customer data intelligence platform is offered for businesses. | |
| spins.com | 1995 | Chicago, United States | – | 328 | Retail consumer analytics services are provided for natural products sector. | |
| gocrisp.com | 2016 | New York, United States | $134.33M | – | Business analytics software is provided for CPG retailers and suppliers. | |
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| daasity.com | 2017 | San Diego, United States | $20.7M | 31 | eCommerce analytics platform is provided for online sellers. | |
| numerator.com | 1990 | Chicago, United States | $33M | – | Consumer purchasing behavior is analyzed via market research and insights. |
Detailed competitors of Yofi
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Web traffic of Yofi
The website of Yofi (yofi.ai) receives about 32K visits a month.
- Monthly visits32K
▲ 83.1% vs previous month
Similar companies to Yofi
10 companies that operate in the same segment as Yofi (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | – | – | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | – | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Finland | USD 816.41 M | – | – |
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Frequently Asked Questions about Yofi
Yofi was founded in 2022.
Yofi is headquartered in Bozeman, United States. It is registered at Bozeman, Montana, United States.
Annual revenue of Yofi is $551.87K as on Dec 31, 2020.
Yofi is engaged in providing solutions to prevent return fraud and abuse for brands, marketplaces, and retailers. Services are offered across industries such as automotive, collectibles, electronics, fashion, apparel, financial services, and marketplaces. Advanced telemetry, customer information analysis, and behavioral data are utilized to identify bad actors and fraudulent activities. Integration with existing tools is supported to enhance workflows, reduce operational burdens, and protect customer trust. Collaborative efforts through the Yofi Consortium, involving over 1,600 merchants, are maintained to build a shared defense against fraudsters.
Yofi's top competitors include Amplitude, Zeotap and Contentsquare.
Yofi offers Return Fraud Prevention and Bad Actor Identification.
Yofi has 1 investor. Key investors include NoFraud.
Yes. Yofi was acquired by NoFraud in October 2025.