About Yoga Direct
Yoga Direct is a Media & Entertainment company based in Richmond (United States) founded in 1999, and was acquired by Shockoe Commerce Group in November 2010. Yoga-based products and accessories are sold online by this brand. It operates in the Media & Entertainment and Retail sectors. Its chief executive, as recorded, is Steve Wampold. Its website yogadirect.com draws about 13 thousand monthly visits. Yoga Direct offers products and services including Yoga Mat, Yoga Block, Yoga Bolster, and Yoga Strap. Its focus areas include Consumer, Sports Tech, E-Commerce and Multi Sports. Its competitors include Vuori, Nobull and Express; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 1999 and headquartered in Richmond, United States, Yoga Direct operates as an internet-first retailer in the fitness and wellness sector. A range of yoga items, including mats, blankets, bolsters, and clothing, is provided alongside products from other brands. Bulk purchasing options are available, and free shipping is extended to customers across the United States.
- Headquarters Richmond, United States
- Stage Acquired
- SectorsMedia & EntertainmentRetail
- Email••••••••
- Phone•••• ••••
- Website yogadirect.com
- Social X Facebook Instagram
- Acquired by Shockoe Commerce Group (Nov 2010)
- Investors
- Acquired byShockoe Commerce Group
(Nov 2010)
Products & Services of Yoga Direct
Yoga Direct offers a comprehensive portfolio of products and services, including Yoga Mat, Yoga Block, Yoga Bolster, and Yoga Strap.
Provides support and cushioning for yoga poses
Assists in alignment and deeper stretches
Offers padding for restorative poses
Helps extend reach in flexibility exercises
Investors in Yoga Direct
Yoga Direct has secured backing from 1 investor. Prominent investors backing the company include Shockoe Commerce Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category consumer products are retailed across various segments. | 2010 | shockoecommerce.com | Richmond, United States |
Investor details for Yoga Direct
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Yoga Direct
1 people are tracked at Yoga Direct (1 in leadership).
| Name | Role | Group |
|---|---|---|
Steve Wampold | CEO | Leadership |
Complete people profiles for Yoga Direct
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Yoga Direct
2 dated milestones of Yoga Direct across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Yoga Direct is founded.
- Exit Acquired by Shockoe Commerce Group.
Competitors of Yoga Direct
Yoga Direct has 3 listed competitors in our database, 2 of them funded. They include Vuori, Nobull and Express.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vuoriclothing.com | 2015 | Encinitas, United States | $1.27B | 186 | Internet first brand offering multi category sports wear for men and women | |
| nobullproject.com | 2014 | Boston, United States | $32M | 72 | Fashion accessories and apparel are offered for weightlifters and trainers. | |
| express.com | 1994 | Columbus, United States | 44 | Sportswear for men and women is provided online by Express. |
Detailed competitors of Yoga Direct
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Yoga Direct
The website of Yoga Direct (yogadirect.com) receives about 13.4K visits a month.
- Monthly visits13.4K
▲ 27% vs previous month
Websites whose visitors overlap most with Yoga Direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| yogaaccessories.com | 100% | 7.2K | #2,474,815 | View details | |
theyogawarehouse.com | theyogawarehouse.com | 98% | #2,122,118 | – | |
| manduka.com | 96% | 393K | #88,704 | View details | |
yogastudiowholesale.com | yogastudiowholesale.com | 94% | #3,504,243 | – | |
everydayyoga.com | everydayyoga.com | 76% | #421,180 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for Yoga Direct
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 31 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sports Technology Platforms
3 companies that operate in the same segment as Yoga Direct (Sports Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | 4,115 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Yoga Direct
Yoga Direct was founded in 1999.
Yoga Direct is headquartered in Richmond, United States. It is registered at Richmond, Virginia, United States.
Steve Wampold is the CEO of Yoga Direct, as recorded in our data.
Founded in 1999 and headquartered in Richmond, United States, Yoga Direct operates as an internet-first retailer in the fitness and wellness sector. A range of yoga items, including mats, blankets, bolsters, and clothing, is provided alongside products from other brands. Bulk purchasing options are available, and free shipping is extended to customers across the United States.
Yoga Direct offers Yoga Mat, Yoga Block, Yoga Bolster, and Yoga Strap.
Yoga Direct has 1 investor. Key investors include Shockoe Commerce Group.
Yes. Yoga Direct was acquired by Shockoe Commerce Group in November 2010.