About YP
YP is a company based in Atlanta (United States) founded in 2012 was acquired by Dex Media in June 2017.. The company has 2,227 employees as of December 31, 2021. YP has completed 1 acquisition, including Sense Networks. YP operates in a competitive market with competitors including Uberall, Netsertive, Synup, Dex Media and SOCi, among others.
- Headquarter Atlanta, United States
- Employees 2227 as on 31 Dec, 2021
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
2227
as on Dec 31, 2021
- Investments & Acquisitions
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Acquired by
Dex Media
(Jun 30, 2017)
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Software Development Team
75 people
Sales and Marketing
75 people
Leadership Team
23 people
Product Management Team
23 people
Client Team
18 people
Human Resources and Administration
12 people
Senior Team
12 people
Finance and Accounting
9 people
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Funding Insights of YP
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in YP
YP has secured backing from 1 investor. Prominent investors backing the company include Dex Media. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Digital marketing solutions are offered to small and medium businesses.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by YP
YP has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Sense Networks. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Location-based mobile advertising
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2003 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - YP
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Yp Comparisons
Competitors of YP
YP operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Uberall, Netsertive, Synup, Dex Media and SOCi, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online presence for local businesses is managed centrally across platforms.
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| domain | founded_year | HQ Location |
A cloud-based digital marketing platform for SMBs is offered.
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| domain | founded_year | HQ Location |
Platform offers listing, review, and social media management software
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| domain | founded_year | HQ Location |
Digital marketing solutions are offered to small and medium businesses.
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| domain | founded_year | HQ Location |
Marketing platform for businesses
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| domain | founded_year | HQ Location |
Local marketing management platform
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Yp
Frequently Asked Questions about YP
When was YP founded?
YP was founded in 2012.
Where is YP located?
YP is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
How many employees does YP have?
As of Dec 31, 2021, the latest employee count at YP is 2,227.
What does YP do?
YP is a local marketing solutions provider in the US dedicated to helping local businesses and communities for their online presence, local search, display advertising, direct marketing, and print directory advertising. Under YP marketing solutions, they analyzes billions of unique location, search, and behavioral data points to generate detailed, proprietary mobile user profiles to enable marketing for targeted audience. YP launched in May 2012, bringing the two companies,ATT Interactive and ATT Advertising Solutions together. It acquired Sense networks in 2014.
Who are the top competitors of YP?
YP's top competitors include Uberall, SOCi and Netsertive.
How many acquisitions has YP made?
YP has made 1 acquisition, including Sense Networks.
Who are YP's investors?
YP has 1 investor. Key investors include Dex Media.