About YP
YP is a Technology company based in Atlanta (United States) founded in 2012, and was acquired by Dex Media in June 2017. Local marketing solutions are provided using location-based data for businesses. The company has 2,227 employees. YP has completed 1 acquisition, including Sense Networks. Its website yp.com draws about 15 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech and Local Marketing. Its competitors include Netsertive, Synup and Dex Media; 2 of its 3 listed competitors have raised funding.
Company details
YP is a local marketing solutions provider in the US dedicated to helping local businesses and communities for their online presence, local search, display advertising, direct marketing, and print directory advertising. Under YP marketing solutions, they analyzes billions of unique location, search, and behavioral data points to generate detailed, proprietary mobile user profiles to enable marketing for targeted audience. YP launched in May 2012, bringing the two companies,ATT Interactive and ATT Advertising Solutions together. It acquired Sense networks in 2014.
- Investors
- Employee Count2,227
- Investments & Acquisitions
- Acquired byDex Media
(Jun 2017)
Investors in YP
YP has secured backing from 1 investor. Prominent investors backing the company include Dex Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Digital marketing solutions are offered to small and medium businesses. | 2002 | dexmedia.com | Dallas, United States |
Investor details for YP
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People of YP
294 people are tracked at YP (85 in leadership, 5 in board & advisors, 204 in team); the tracked headcount is 2,227.
| Name | Role | Group |
|---|---|---|
Kynan Hayes | Head Of Reporting Center | Leadership |
Fran Lee | Vice President Of Sales-thryv Software | Leadership |
Jack Cool | Sales Director | Leadership |
Joe Walsh | CEO & President | Leadership |
Tom Owen | Regional Sales Director | Leadership |
Laura Reid Armenteros | Research And Business Intelligence Partner | Leadership |
Dan Gotskind | Director Of Inside Sales | Leadership |
Jim Riemersma | Sales Director | Leadership |
Lesley Bolger | Chief Legal & Human Resources Officer | Leadership |
Kasey Steele | Director - Service & Performance | Leadership |
Laurinda Gorman | Director Of Service Products | Leadership |
Sarah Madden | Senior Director Client Experience | Leadership |
Jim McCusker | Chief Revenue Officer | Leadership |
Sean Wechter | Chief Technology Officer ➪ Strategy | Security | Digital Transformation | M&a | Saas | Cost Savings | Leadership |
John Wholey | Chief Operation & Information Officer | Leadership |
Dustin Boling | Director Software Sales | Leadership |
Denise Bernstein | Director - Client Experience/go To Market And Sales Tools | Leadership |
Avadhoot Bhambare | Director Of Product Management | Leadership |
Erica Lynn Lacombe | Director Of Sales And Marketing | Leadership |
Paul Rouse | Executive Vice President, Chief Financial Officer And Treasurer | Leadership |
274 more people are available in the full profile.
Complete people profiles for YP
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Investments & Acquisitions by YP
YP has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Sense Networks.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Location-based mobile advertising | sensenetworks.com | New York, United States | 2003 | Jan 2014 | •••• |
Complete acquisition details for YP
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Timeline of YP
3 dated milestones of YP across 5 years, from founding to its latest funding, stage changes and deals.
- Founded YP is founded.
- Acquisition Acquires Sense Networks.
- Exit Acquired by Dex Media.
Competitors of YP
YP has 3 listed competitors in our database, 2 of them funded. They include Netsertive, Synup and Dex Media.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| netsertive.com | 2009 | Morrisville, United States | $38.78M | 70 | A cloud-based digital marketing platform for SMBs is offered. | |
| synup.com | 2013 | New York, United States | $6.5M | 55 | Platform offers listing, review, and social media management software | |
| dexmedia.com | 2002 | Dallas, United States | 3,049 | Digital marketing solutions are offered to small and medium businesses. |
Detailed competitors of YP
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Web traffic of YP
The website of YP (yp.com) receives about 15.5K visits a month and ranks #1,724,416 among all websites worldwide, #9,928 in Public Records and Directories.
- Monthly visits15.5K
▼ 8.3% vs previous month
- Unique visitors9.2K
per month
- Global rank#1,724,416
among all websites
- Category rank#9,928
Reference Materials · Public Records and Directories
- Bounce rate63%
- Pages per visit1.2
- Average visit8 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with YP. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| yellowpages.com | 100% | 3.8M | #17,553 | View details | |
| yellowbook.com | 86% | 431.9K | #100,299 | View details | |
switchboard.com | switchboard.com | 86% | – | ||
| superpages.com | 86% | #181,378 | View details | ||
| dexknows.com | 86% | #619,032 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for YP
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Top companies in MarketingTech
3 companies that operate in the same segment as YP (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Yp
Complete news archive for YP
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Frequently Asked Questions about YP
YP was founded in 2012.
YP is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
YP has 2,227 employees.
YP is a local marketing solutions provider in the US dedicated to helping local businesses and communities for their online presence, local search, display advertising, direct marketing, and print directory advertising. Under YP marketing solutions, they analyzes billions of unique location, search, and behavioral data points to generate detailed, proprietary mobile user profiles to enable marketing for targeted audience. YP launched in May 2012, bringing the two companies,ATT Interactive and ATT Advertising Solutions together. It acquired Sense networks in 2014.
YP's top competitors include Netsertive, Synup and Dex Media.
YP has made 1 acquisition, including Sense Networks.
YP has 1 investor. Key investors include Dex Media.
Yes. YP was acquired by Dex Media in June 2017.