Sense Networks

New York, United States Founded: 2003 • Age: 23 yrs Acquired By YP
Location-based mobile advertising
Annual revenue - Latest available
Total funding $9.0M 2 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Sense Networks

Sense Networks is a company based in New York (United States) founded in 2003 was acquired by YP in January 2014. Sense Networks has raised $9 million across 2 funding rounds from investors including AT&T, YP and Intel Capital. Sense Networks operates in a competitive market with competitors including Circana, Second Measure, LiquidM, Fraym and GWI, among others.

  • Headquarter New York, United States
  • Sectors
    Media & Entertainment
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Sense Networks, Inc.
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $9 M (USD)

    in 2 rounds

  • Latest Funding Round
    $6 M (USD), Series B

    Jun 26, 2009

  • Investors
    AT&T

    & 6 more

  • Employee Count
    Not available
  • Acquired by
    YP

    (Jan 06, 2014)

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People of Sense Networks

Headcount 500-1000
Employee Profiles 76
Employee Profiles
People
Donna Manderson
Senior Director, Ad Operations
People
Ann Marie Bermont
Head Of Legal
People
Delynn Ho
General Manager, Asia Pacific
People
David Geborek Wågestrand
Head Of Customer Success Nordics

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Funding Insights of Sense Networks

Sense Networks has successfully raised a total of $9M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $6 million completed in June 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Sense Networks

Sense Networks has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include AT&T, YP and Intel Capital.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investment in technology startups focusing on compute, AI, and related innovations.
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Private equity and debt firm focused on multiple sectors
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Investor details for Sense Networks

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  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Sense Networks

Investments
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Investment portfolio details for Sense Networks

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  • Portfolio identities
  • Transaction dates
  • Round details
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Financial Statements - Sense Networks

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Detailed financials for Sense Networks

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Sense Networks Comparisons

Sense Networks Primary company
Description
Location-based mobile advertising
Location
New York, United States
Founded Year
2003
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Sense Networks

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Competitors of Sense Networks

Sense Networks operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Circana, Second Measure, LiquidM, Fraym and GWI, among others.

Company Name Domain Founded year HQ Location Description
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Customer analytics solutions are provided for brands and retailers.
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Credit card transaction data is analyzed for real-time economic trends.
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Mobile ad campaigns are managed via a SaaS-based demand-side platform.
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AI and satellite imagery are analyzed online for industry applications.
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Consumer insights are generated through a cloud-based research platform.
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Mobile demand-side platform is utilized for targeted audience engagement.
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Detailed competitors of Sense Networks

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Latest news on Sense Networks

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Complete news archive for Sense Networks

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  • Source and publication date
  • Older coverage
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Frequently Asked Questions about Sense Networks

Sense Networks was founded in 2003 and raised its 1st funding round 5 years after it was founded.

Sense Networks is headquartered in New York, United States. It is registered at New York, New York, United States.

Sense Networks is a funded company, having raised a total of $9M across 2 funding rounds to date.

Sense Networks provides a technology platform, MacroSense, builds proprietary mobile user profiles which incorporate behavioral attributes that are extracted from location data. MacroSense receives streaming location data from mobile phones in real-time, processes the data, and apply the insights to mobile advertising. Also provides AdMatch, a real-time bidding advertising platform that targets and serves the ads through mobile advertising exchanges. Offers retail Retargeting, a solution that identifies and reaches shoppers and prospects of the top retailers with relevant mobile advertisements when they are near the retailer. It was acquired by YP, a local search, media advertising company, in June 2016.

Sense Networks's top competitors include Fraym, Circana and Second Measure.

Sense Networks has 7 investors. Key investors include AT&T, YP, Intel Capital, Passport Capital, and Clocktower Group.

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