Sense Networks

New York, United States Founded: 2003 • Age: 23 yrs Acquired By YP
Location-based mobile advertising
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About Sense Networks

Sense Networks is a company based in New York (United States) founded in 2003 was acquired by YP in January 2014.. Sense Networks has raised $9 million across 2 funding rounds from investors including AT&T, YP and Intel Capital. Sense Networks operates in a competitive market with competitors including Circana, Second Measure, LiquidM, Fraym and GWI, among others.

  • Headquarter New York, United States
  • Sectors
    Media & Entertainment
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sense Networks, Inc.
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Technology → Cloud, Data & Analytics Infrastructure
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $9 M (USD)

    in 2 rounds

  • Latest Funding Round
    $6 M (USD), Series B

    Jun 26, 2009

  • Investors
    AT&T

    & 6 more

  • Employee Count
    Employee Count
  • Acquired by
    YP

    (Jan 06, 2014)

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People of Sense Networks
Headcount 500-1000
Employee Profiles 76
Employee Profiles
People
Donna Manderson
Senior Director, Ad Operations
People
Ann Marie Bermont
Head Of Legal
People
Delynn Ho
General Manager, Asia Pacific
People
David Geborek Wågestrand
Head Of Customer Success Nordics

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Funding Insights of Sense Networks

Sense Networks has successfully raised a total of $9M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $6 million completed in June 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series B — $6.0M
  • First Round

    (01 Apr 2008)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2009 Amount Series B - Sense Networks Valuation

investors

Apr, 2008 Amount Series A - Sense Networks Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Sense Networks

Sense Networks has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include AT&T, YP and Intel Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investment in technology startups focusing on compute, AI, and related innovations.
Founded Year Domain Location
-
Founded Year Domain Location
Private equity and debt firm focused on multiple sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Sense Networks

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Sense Networks

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sense Networks Comparisons

Employees
+
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Competitors of Sense Networks

Sense Networks operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Circana, Second Measure, LiquidM, Fraym and GWI, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Customer analytics solutions are provided for brands and retailers.
domain founded_year HQ Location
Credit card transaction data is analyzed for real-time economic trends.
domain founded_year HQ Location
Mobile ad campaigns are managed via a SaaS-based demand-side platform.
domain founded_year HQ Location
AI and satellite imagery are analyzed online for industry applications.
domain founded_year HQ Location
Consumer insights are generated through a cloud-based research platform.
domain founded_year HQ Location
Mobile demand-side platform is utilized for targeted audience engagement.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sense Networks

Frequently Asked Questions about Sense Networks

When was Sense Networks founded?

Sense Networks was founded in 2003 and raised its 1st funding round 5 years after it was founded.

Where is Sense Networks located?

Sense Networks is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Sense Networks a funded company?

Sense Networks is a funded company, having raised a total of $9M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Apr 01, 2008.

What does Sense Networks do?

Sense Networks provides a technology platform, MacroSense, builds proprietary mobile user profiles which incorporate behavioral attributes that are extracted from location data. MacroSense receives streaming location data from mobile phones in real-time, processes the data, and apply the insights to mobile advertising. Also provides AdMatch, a real-time bidding advertising platform that targets and serves the ads through mobile advertising exchanges. Offers retail Retargeting, a solution that identifies and reaches shoppers and prospects of the top retailers with relevant mobile advertisements when they are near the retailer. It was acquired by YP, a local search, media advertising company, in June 2016.

Who are the top competitors of Sense Networks?

Sense Networks's top competitors include Fraym, Circana and Second Measure.

Who are Sense Networks's investors?

Sense Networks has 7 investors. Key investors include AT&T, YP, Intel Capital, Passport Capital, and Clocktower Group.

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