About Sense Networks
Sense Networks is a Media & Entertainment company based in New York (United States) founded in 2003, and was acquired by YP in January 2014. Location-based mobile advertising. It operates in the Media & Entertainment and Technology sectors. Sense Networks has raised $9 million across 2 funding rounds from investors including AT&T, YP and Intel Capital. Its focus areas include Enterprise Applications, Mobile Advertising, Demand Side Platform and Location based. Its legal entity is Sense Networks, Inc. Its competitors include Circana, Second Measure and Fraym; 2 of its 3 listed competitors have raised funding.
Company details
Sense Networks provides a technology platform, MacroSense, builds proprietary mobile user profiles which incorporate behavioral attributes that are extracted from location data. MacroSense receives streaming location data from mobile phones in real-time, processes the data, and apply the insights to mobile advertising. Also provides AdMatch, a real-time bidding advertising platform that targets and serves the ads through mobile advertising exchanges. Offers retail Retargeting, a solution that identifies and reaches shoppers and prospects of the top retailers with relevant mobile advertisements when they are near the retailer. It was acquired by YP, a local search, media advertising company, in June 2016.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website sensenetworks.com
- Social LinkedIn X
- Acquired by YP (Jan 2014)
- Legal Name Sense Networks, Inc.
Funding Insights of Sense Networks
Sense Networks has successfully raised a total of $9M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $6 million completed in June 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9M
- Total Rounds 2
- Last Round Series B — $6M
- First Round $3M
(Apr 2008)
- Investors Count 4
All 2 funding rounds of Sense Networks with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2009 | $6M | Series B | – | – | |
| Apr 2008 | $3M | Series A | – | – |
7 investors in total: 7 institutional.
Investors in Sense Networks
Sense Networks has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include AT&T, YP and Intel Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in technology startups focusing on compute, AI, and related innovations. | intelcapital.com | |||
| challenge.co.il | ||||
Private equity and debt firm focused on multiple sectors | cerberus.com | New York, United States | ||
Global investment firm managing funds for emerging markets and technology trends. | 2000 | passportcapital.com | San Francisco, United States | |
An alternative asset management and advisory firm is operated. | clocktowergroup.com | Santa Monica, United States | ||
Mobile internet, TV, and telecommunication services are provided. | 1876 | att.com | Dallas, United States | |
Local marketing solutions are provided using location-based data for businesses. | 2012 | yp.com | Atlanta, United States |
Investor details for Sense Networks
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Sense Networks
76 people are tracked at Sense Networks (31 in leadership, 45 in team).
| Name | Role | Group |
|---|---|---|
Rohit K. | Director, HR Operations & Infrastructure | Leadership |
Donna Manderson | Senior Director, Ad Operations | Leadership |
Ann Marie Bermont | Head Of Legal | Leadership |
Esther Hilsen | Head Of ESG & IR Manager | Leadership |
Delynn Ho | General Manager, Asia Pacific | Leadership |
David Geborek Wågestrand | Head Of Customer Success Nordics | Leadership |
Sara Wendle | Senior Business Development Director Nordics | Leadership |
Melinda Georgiadis | Global Head Of Talent, Employer Branding And Diversity&inclusion | Leadership |
Christian Duus | CFO | Leadership |
Gosia Adamczyk | VP Of Human Resources | Leadership |
Olivier W. | VP M&a And Corporate Development | Leadership |
Prasanna Prasad | Chief Technology Officer | Leadership |
Ken Snider | Senior Vice President Of Technology Operations | Leadership |
Stephen Lane | Director, Operations And Customer Success | Leadership |
Carrie Galli | Chief Human Resources Officer | Leadership |
Luiz Biagiotti | VP & Managing Director, Latam | Leadership |
Devashish Gupta | Director, Engineering | Leadership |
Derviş Hoşça | Head Of Accounting | Leadership |
Chris Derby | VP Of Engineering | Leadership |
Wiewie Hong | Senior HR Business Partner | Leadership |
56 more people are available in the full profile.
Complete people profiles for Sense Networks
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Sense Networks
4 dated milestones of Sense Networks across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Sense Networks is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series B, of $6.0M.
- Exit Acquired by YP.
Competitors of Sense Networks
Sense Networks has 3 listed competitors in our database, 2 of them funded. They include Circana, Second Measure and Fraym.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| circana.com | 1979 | Chicago, United States | 6,400 | Customer analytics solutions are provided for brands and retailers. | ||
| secondmeasure.com | 2015 | San Mateo, United States | $25.43M | 65 | Credit card transaction data is analyzed for real-time economic trends. | |
| fraym.io | 2015 | Arlington, United States | $22.44M | 49 | AI and satellite imagery are analyzed online for industry applications. |
Detailed competitors of Sense Networks
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Web traffic of Sense Networks
Websites that share an audience with Sense Networks (sensenetworks.com).
Websites whose visitors overlap most with Sense Networks. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
en.wikipedia.org | en.wikipedia.org | 100% | – | ||
| techcrunch.com | 96% | 8.3M | #10,239 | View details | |
senseable.mit.edu | senseable.mit.edu | 95% | – | ||
skyhookwireless.com | skyhookwireless.com | 87% | – | ||
citysense.com | citysense.com | 71% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Sense Networks
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- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Mobile Advertising
3 companies that operate in the same segment as Sense Networks (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
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Related news about Sense Networks
Complete news archive for Sense Networks
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Frequently Asked Questions about Sense Networks
Sense Networks was founded in 2003 and raised its 1st funding round 5 years after it was founded.
Sense Networks is headquartered in New York, United States. It is registered at New York, New York, United States.
Sense Networks is a funded company, having raised a total of $9M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Apr 2008.
Sense Networks provides a technology platform, MacroSense, builds proprietary mobile user profiles which incorporate behavioral attributes that are extracted from location data. MacroSense receives streaming location data from mobile phones in real-time, processes the data, and apply the insights to mobile advertising. Also provides AdMatch, a real-time bidding advertising platform that targets and serves the ads through mobile advertising exchanges. Offers retail Retargeting, a solution that identifies and reaches shoppers and prospects of the top retailers with relevant mobile advertisements when they are near the retailer. It was acquired by YP, a local search, media advertising company, in June 2016.
Sense Networks's top competitors include Fraym, Circana and Second Measure.
Sense Networks has 7 investors. Key investors include AT&T, YP, Intel Capital, Passport Capital, and Clocktower Group.
Sense Networks operates through Sense Networks, Inc..
Yes. Sense Networks was acquired by YP in January 2014.