About GWI
GWI is a Technology company based in London (United Kingdom) founded in 2009 by Emily Jepson and Tom Smith. Consumer insights are generated through a cloud-based research platform. It operates on a SaaS (Software-as-a-Service) and Data-as-a-Service model. GWI has raised $220 million across 2 funding rounds from investors including Flatiron Health, Udemy and Sift. GWI was last valued at $850 million in February 2022. Its chief executive, as recorded, is Tom Smith. Its website gwi.com draws about 322 thousand monthly visits. GWI offers products and services including GWI Platform, GWI Spark, and GWI Canvas. Its focus areas include Data Analytics and Consumer Insights.
Company details
Consumer insights are gathered and delivered by GWI through a sophisticated platform designed for brands and agencies. Data analytics are focused on understanding changing consumer behaviors across various sectors including media, sports, gaming, finance, and retail. Solutions such as audience profiling, market segmentation, and brand tracking are offered to support marketing, research, sales, and product teams. Custom surveys and AI-driven tools like GWI Spark are utilized to provide instant, granular insights based on surveys from nearly a million consumers globally.
- Total Equity Funding$220M (USD)
in 2 rounds
- Latest Funding Round$180M (USD), Series B
Feb 2022
- InvestorsFlatiron Health
& 5 more
Products & Services of GWI
GWI offers a comprehensive portfolio of products and services, including GWI Platform, GWI Spark, and GWI Canvas.
Consumer insights are provided through an intuitive platform.
AI-driven insights are delivered using natural language queries.
Data visualization tools are offered for audience analysis.
Apps and channels of GWI
its YouTube channel GWI has 1.42K subscribers and 30 videos.
Videos from GWI
The most watched videos on GWI's YouTube channel, GWI (1.42K subscribers). Click a video to play it here.
More on GWI.
Funding Insights of GWI
GWI has successfully raised a total of $220M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $180 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $220M
- Total Rounds 2
- Last Round Series B — $180M
- First Round $40M
(Jul 2018)
- Investors Count 6
All 2 funding rounds of GWI with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Valuation | Stage |
|---|---|---|
| Feb 2022 | $850M | •••••••• |
Last known valuation $850M (Feb 2022). 6 investors in total: 6 institutional.
Investors in GWI
GWI has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Flatiron Health, Udemy and Sift.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in technology, consumer, healthcare, and service sectors. | 1985 | permira.com | London, United Kingdom | |
Global investments are made in product-led growth companies. | stripes.co | New York, United States | ||
Cloud-based oncology management tools are provided for cancer care providers. | 2012 | flatiron.com | New York, United States | |
Retail consumer analytics services are provided for natural products sector. | 1995 | spins.com | Chicago, United States | |
Fraud prevention solutions for payments are provided to businesses. | 1997 | sift.com | San Francisco, United States | |
Online courses in diverse subjects are provided via a marketplace. | 2010 | udemy.com | San Francisco, United States |
Investor details for GWI
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of GWI
227 people are tracked at GWI (69 in leadership, 158 in team).
| Name | Role | Group |
|---|---|---|
Emily Jepson | Co-Founder & CFO | Leadership |
Tom Smith | Co-Founder & CEO | Leadership |
Misha Williams | COO & Board Director | Leadership |
Jason Mander | Chief Insight Officer | Leadership |
Alison Swan | Chief Of Staff | Leadership |
Alyson Baker | Vice President - Global Tech Platforms | Leadership |
Joshua Silvera | Snr Director Sales Development | Leadership |
Thanos Kolovos | Associate Director Of Software Engineering | Leadership |
Emma Johnson | People Business Partner | Leadership |
Jacqueline de Gernier | Chief Revenue Officer | Leadership |
James F. | CFO | Leadership |
Marc Maryon | Senior Account Director - Global Enterprise | Leadership |
Sophie Gandois | Head Of ABX | Leadership |
Michael Volpato | VP Of Data Science & Research Technology | Leadership |
Dominic Birch | Sales Director (independent Agency Specialist) | Leadership |
Nicola Kyle | Legal Director: Product, Privacy And Commercial | Leadership |
Meg Bradford | Account Director | Leadership |
Saurabh Jain | Vice President, Sales APAC | Leadership |
Jaclyn Smith | Associate Director Enterprise Customer Success | Leadership |
Catherine Ryan | Associate Customer Success Director | Leadership |
207 more people are available in the full profile.
Complete people profiles for GWI
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Timeline of GWI
4 dated milestones of GWI across 13 years, from founding to its latest funding, stage changes and deals.
- Founded GWI is founded.
- Funding First funding round of $40.0M.
- Funding Latest funding round, Series B, of $180.0M.
- Milestone Reaches Soonicorn status.
Web traffic of GWI
The website of GWI (gwi.com) receives about 321.8K visits a month and ranks #171,373 among all websites worldwide, #4,616 in Marketing and Advertising.
- Monthly visits321.8K
▲ 5.1% vs previous month
- Unique visitors138.5K
per month
- Global rank#171,373
among all websites
- Category rank#4,616
Business and Consumer Services · Marketing and Advertising
- Bounce rate45%
- Pages per visit1.7
- Average visit34 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with GWI. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| quantilope.com | 100% | 844.2K | #61,463 | View details | |
| mintel.com | 94% | 374.7K | #74,972 | View details | |
| dentsucreative.com | 93% | #432,691 | View details | ||
| newtonx.com | 93% | 204.7K | #293,894 | View details | |
| pulse-advertising.com | 92% | 680.7K | #1,306,253 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for GWI
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- 40 similar websites
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Related news about Gwi
Complete news archive for GWI
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Frequently Asked Questions about GWI
GWI was founded in 2009 and raised its 1st funding round 9 years after it was founded.
GWI is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Tom Smith is the CEO of GWI, as recorded in our data. They have also founded this company.
GWI is a funded company, having raised a total of $220M across 2 funding rounds to date. The company's 1st funding round was a Series A of $40M, raised on Jul 2018.
Consumer insights are gathered and delivered by GWI through a sophisticated platform designed for brands and agencies. Data analytics are focused on understanding changing consumer behaviors across various sectors including media, sports, gaming, finance, and retail. Solutions such as audience profiling, market segmentation, and brand tracking are offered to support marketing, research, sales, and product teams. Custom surveys and AI-driven tools like GWI Spark are utilized to provide instant, granular insights based on surveys from nearly a million consumers globally.
GWI offers GWI Platform, GWI Spark, and GWI Canvas.
GWI has 6 investors. Key investors include Flatiron Health, Udemy, Sift, SPINS, and Permira.
The valuation of GWI is $850M as of Feb 2022.
GWI operates through Gwi.
The website of GWI receives about 322 thousand visits a month and ranks #171,373 among all websites worldwide.