About GWI
GWI is a company based in London (United Kingdom) founded in 2009 by Emily Jepson and Tom Smith. It operates as a SaaS (Software-as-a-Service), and Data-as-a-Service. GWI has raised $220 million across 2 funding rounds from investors including Flatiron Health, Udemy and Sift. GWI offers products and services including GWI Platform, GWI Spark, and GWI Canvas. GWI operates in a competitive market with competitors including Cint, Earnest Analytics, Second Measure, Suzy and Numerator, among others.
- Headquarter London, United Kingdom
- Founders Emily Jepson, Tom Smith
- Stage Soonicorn
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Sectors
Technology
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Email
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Phone
*********
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Website
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Social
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- Legal Name Gwi
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$220 M (USD)
in 2 rounds
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Latest Funding Round
$180 M (USD), Series B
Feb 01, 2022
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Investors
Flatiron Health
& 5 more
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Employee Count
Employee Count
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Products & Services of GWI
GWI offers a comprehensive portfolio of products and services, including GWI Platform, GWI Spark, and GWI Canvas. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Consumer insights are provided through an intuitive platform.
AI-driven insights are delivered using natural language queries.
Data visualization tools are offered for audience analysis.
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Senior Team
42 people
Leadership Team
33 people
Software Development Team
27 people
Sales and Marketing
25 people
Human Resources and Administration
12 people
Data Analysis and Operations Team
10 people
Research Team
8 people
Legal and Compliance
7 people
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Funding Insights of GWI
GWI has successfully raised a total of $220M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $180 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $180.0M
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First Round
First Round
(25 Jul 2018)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2022 | Amount | Series B - GWI | Valuation | Permira |
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| Jul, 2018 | Amount | Series A - GWI | Valuation | Stripes |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in GWI
GWI has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Flatiron Health, Udemy and Sift. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments are made in technology, consumer, healthcare, and service sectors.
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Founded Year | Domain | Location | |
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Global investments are made in product-led growth companies.
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Founded Year | Domain | Location | |
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Cloud-based oncology management tools are provided for cancer care providers.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by GWI
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - GWI
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Gwi Comparisons
Competitors of GWI
GWI operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cint, Earnest Analytics, Second Measure, Suzy and Numerator, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Market research platform linking buyers and suppliers of online samples.
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| domain | founded_year | HQ Location |
Consumer intelligence data is analyzed via an online research platform.
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| domain | founded_year | HQ Location |
Credit card transaction data is analyzed for real-time economic trends.
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| domain | founded_year | HQ Location |
Customer targeting and feedback management platform is utilized for insights.
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| domain | founded_year | HQ Location |
Consumer purchasing behavior is analyzed via market research and insights.
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| domain | founded_year | HQ Location |
Consumer insights are generated through AI-driven visual research tools.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Gwi
Frequently Asked Questions about GWI
When was GWI founded?
GWI was founded in 2009 and raised its 1st funding round 9 years after it was founded.
Where is GWI located?
GWI is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of GWI?
Tom Smith is the current CEO of GWI. They have also founded this company.
Is GWI a funded company?
GWI is a funded company, having raised a total of $220M across 2 funding rounds to date. The company's 1st funding round was a Series A of $40M, raised on Jul 25, 2018.
What does GWI do?
Consumer insights are gathered and delivered by GWI through a sophisticated platform designed for brands and agencies. Data analytics are focused on understanding changing consumer behaviors across various sectors including media, sports, gaming, finance, and retail. Solutions such as audience profiling, market segmentation, and brand tracking are offered to support marketing, research, sales, and product teams. Custom surveys and AI-driven tools like GWI Spark are utilized to provide instant, granular insights based on surveys from nearly a million consumers globally.
Who are the top competitors of GWI?
GWI's top competitors include Earnest Analytics, Cint and Suzy.
What products or services does GWI offer?
GWI offers GWI Platform, GWI Spark, and GWI Canvas.
Who are GWI's investors?
GWI has 6 investors. Key investors include Flatiron Health, Udemy, Sift, SPINS, and Permira.
What is GWI's valuation?
The valuation of GWI is $850M as of Feb 2022.
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