About Pratyaya E-Commerce Private Limited
Data last updated: 10 February 2026
Pratyaya E-Commerce Private Limited is a private limited company based in Shaikpet, Telangana, India, a subsidiary of Aditya Birla Digital Fashion Ventures Limited. It specialises in online apparel retail, a part of the broader e-commerce sector. Incorporated on 11 December 2014, the company has been in operation for over 12 years.
Registered with ROC Hyderabad under CIN U72900TG2014PTC096782.
Capital: an authorised share capital of ₹1.22 Cr and a paid-up capital of ₹1.06 Cr. It is led by directors including Bala Satish Gurlinka and Prashant Sharma.
Last AGM: 26 September 2025. Financial statements filed for year ended 31 March 2025. Office: Shaikpet, Telangana.
As per the financials filed for FY 2025, the company reported a revenue of ₹133.55 Cr, reflecting significant growth compared to the previous year.
The company has a workforce of approximately 54 employees as per the latest available data. It operates as a subsidiary of Aditya Birla Digital Fashion Ventures Limited.
The company is associated with 1 brand - Nobero. As per MCA filings, the company has open charges of ₹21 Cr on record.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website mydreamstore.in.
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Email*****@*****.com
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Telephone+91-****-******
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Website
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Registered AddressWestern Aqua Cabin No. 121 5Th Floor Workafella Business Centre, Hi – Tech City Whitefields Kondapur, Shaikpet, Telangana, India – 500081
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IndustryE-Commerce, Online Apparel Retail
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
Associated Brands with Pratyaya E-Commerce Private Limited
Pratyaya E-Commerce Private Limited operates one associated brand: Nobero. These brands represent Pratyaya E-Commerce Private Limited's diversified market presence and brand portfolio.
| Brand | Description | Website |
|---|---|---|
| Internet first brand offering apparel for women and men | nobero.com |
Competitors & Alternatives of Pratyaya E-Commerce Private Limited
Brands and companies operating in the same space as Pratyaya E-Commerce Private Limited include Hopscotch, Bewakoof, Styched and 5 more.
| Competitor | Description | Location | Founded |
|---|---|---|---|
Hopscotch
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Apparel and accessories for children are provided online. | Thane, India, India | 2012 |
Bewakoof
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Multi-category fashion products are sold by an internet-first brand. | Mumbai, India, India | 2011 |
Styched
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Multi-category fashion for men and women is offered online. | Bengaluru, India, India | 2019 |
NNNOW
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Online platform for purchasing top international fashion and footwear brands. | Bengaluru, India, India | 2016 |
Max Fashion
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Internet first brand of clothing, footwear, and accessories for women, men, and kids | Bengaluru, India, India | 2006 |
The Indian Garage Co
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Online brand offering mens and womens apparel | Bengaluru, India, India | 2011 |
Be Young
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Everyday fashion apparel, accessories, and combo options are retailed. | Udaipur, India, India | 2017 |
French Connection
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Internet first brand offering apparel wear for women and men | London, United Kingdom, United Kingdom | 1972 |
Business Activity of Pratyaya E-Commerce Private Limited
Pratyaya E-Commerce Private Limited is engaged in the principal business activity of trade, with detailed activities including retail trading.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading | ********* |
Auditor Details of Pratyaya E-Commerce Private Limited
Pratyaya E-Commerce Private Limited is audited by SR GARIMELLA & CO. for the financial year 2023. The auditor plays a crucial role in ensuring financial transparency and compliance with accounting standards.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| SR GARIMELLA & CO. | blur-value | blur-value | blur-value |
Board of Directors of Pratyaya E-Commerce Private Limited
Pratyaya E-Commerce Private Limited is currently managed by 3 directors, with 4 former directors having served the organization. The current Directors play a crucial role in shaping the company's strategic direction and governance.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
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Bala Satish Gurlinka
Also directs:
Heckro Marketing Llp
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Whole-Time Director | 11 Dec 2014 | 11 Years 7 Months | Current |
| Prashant Sharma | Nominee Director | 25 Jan 2024 | 2 Years 5 Months | Current |
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Prashanth Aluru
Also directs:
Styleverse Lifestyle Private Limited, Aditya Birla Digital Fashion Ventures Limited, Awesomefab Shopping Private Limited and 5 more
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Nominee Director | 22 Jul 2022 | 3 Years 11 Months | Current |
Financials of Pratyaya E-Commerce Private Limited FY 2025 filings available
Pratyaya E-Commerce Private Limited reported revenue of ₹133.55 Cr (up 194% YoY) for FY 2025. Profit growth despite declining revenue indicates effective cost management and margin discipline.
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Consolidated Statements
Income Statement, Balance Sheet, Cash Flow & Ratios available in the full report.
Shareholding Pattern of Pratyaya E-Commerce Private Limited
As of FY 2023, Pratyaya E-Commerce Private Limited's shareholding pattern shows 90.21% by promoters, 9.79% by public shareholders. The promoters hold a majority stake, indicating strong promoter control.
| Year | 2025 |
|---|---|
| Promoters | 33.19% |
| DII | 23.22% |
| FII | 18.28% |
| Public | 22.89% |
| Others | 2.42% |
Charges & Borrowings of Pratyaya E-Commerce Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 06 Jun 2023 | Others | ₹21 Cr | Open |
Total charge records: 1 View all charges
Employees and EPFO Compliance at Pratyaya E-Commerce Private Limited
Pratyaya E-Commerce Private Limited has a workforce of 54 employees as of Apr 08, 2024.
Employee Count & EPFO Data of Pratyaya E-Commerce Private Limited
Access employee headcount trends, monthly PF payment records, EPFO establishment details, and compliance data.
GST Compliance of Pratyaya E-Commerce Private Limited
GSTIN & GST Filing Data of Pratyaya E-Commerce Private Limited
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Credit Ratings, Litigation & Regulatory Alerts for Pratyaya E-Commerce Private Limited
Credit Ratings, Legal Cases & Regulatory Alerts of Pratyaya E-Commerce Private Limited
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MSME Payment Delays by Pratyaya E-Commerce Private Limited
MSME Payment Delays by Pratyaya E-Commerce Private Limited
Track payments outstanding to micro and small enterprise vendors, as disclosed in half-yearly MSME-1 returns filed with the MCA.
Subsidiaries & Group Companies of Pratyaya E-Commerce Private Limited
Subsidiaries & Group Companies of Pratyaya E-Commerce Private Limited
See the full corporate group - holding company, subsidiaries, associates and joint ventures of Pratyaya E-Commerce Private Limited with ownership details.
MCA Filings & Documents of Pratyaya E-Commerce Private Limited
MCA Filings & Documents of Pratyaya E-Commerce Private Limited
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Recent Activity on Pratyaya E-Commerce Private Limited
Frequently Asked Questions about Pratyaya E-Commerce Private Limited
Pratyaya E-Commerce Private Limited is an active private limited company in the e-commerce sector based in Shaikpet, Telangana, India. It was incorporated on 11 December 2014 (12+ years old) and is registered under CIN U72900TG2014PTC096782. The company has 54 employees.
Pratyaya E-Commerce Private Limited reported revenue of ₹133.55 Cr for FY 2025 (up 194.00% YoY).
The current directors of Pratyaya E-Commerce Private Limited are:
The primary industry of Pratyaya E-Commerce Private Limited is e-commerce. The company specifically operates in online apparel retail. The company is currently active in this sector.
Pratyaya E-Commerce Private Limited can be reached at the registered office: Western Aqua Cabin No. 121 5Th Floor Workafella Business Centre, Hi – Tech City Whitefields Kondapur, Shaikpet, Telangana, India – 500081, or through the website mydreamstore.in.
The authorised capital is ₹1.22 Cr, and the paid-up capital is ₹1.06 Cr.