About 91mobiles
91mobiles is a Retail company based in Delhi (India) founded in 2012 by Bharanidharan Viswanathan and Nitin Mathur. It operates as a price comparison portal for mobiles, tablets, and gadgets is operated. 91mobiles has raised $1.16 million across 3 funding rounds from investors including India Quotient, ITIAN and Balaji Web. The company has 104 employees. 91mobiles has completed 1 acquisition, including Pricebaba. 91mobiles was last valued at $4.71 million in August 2015. Its chief executive is Bharanidharan Viswanathan. Its website 91mobiles.com draws about 18.3 million monthly visits. Its Indian entity 91Digital Web Private Limited reported revenue of ₹38.30 Cr. Its focus areas include Consumer Electronics E-Commerce, Mobiles and Accessories, Smartphones and Price Comparison. Its competitors include MobPrice, Inmya, theklicker, BestMobile and PhoneSah.
Company details
Founded in 2012 in Delhi, India, a price comparison portal for consumer electronics is provided by the company. Operations focus on mobiles, tablets, gadgets, cameras, accessories, home appliances, and laptops. Prices and features across brands such as Apple and Samsung are compared by users. Associations with platforms like eBay, Amazon, and AliExpress are maintained to support the catalog.
- Headquarters Delhi, India
- Employees 104
- Founders Bharanidharan Viswanathan, Nitin Mathur
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Website 91mobiles.com
- Social LinkedIn X Facebook
- Legal Name 91Digital Web Private Limited
- Date of Incorporation 08 Aug, 2012
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹38.30 Cr
FY 2023 · +103457% YoY
- Net Profit₹3.73 Cr
FY 2023 · 10% margin
- EBITDA₹9.24 Cr
FY 2023 · 24% margin
- Total Equity Funding$1.16M (USD)
in 3 rounds
- Latest Funding Round$105.81K (USD), Seed
Aug 2015
- InvestorsIndia Quotient
& 12 more
- Employee Count104
- Investments & Acquisitions
Associated legal entities of 91mobiles
91mobiles operates through 91Digital Web Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| 91Digital Web Private Limited CIN U72900DL2012PTC240005 | Active | 08 Aug 2012 | New Delhi, Delhi | ₹38.3 Cr | 104 | 3 | View details |
Funding Insights of 91mobiles
91mobiles has successfully raised a total of $1.16M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $105.81 thousand completed in August 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.16M
- Total Rounds 3
- Last Round Seed — $105,813
- First Round $55,050
(Dec 2012)
- Investors Count 13
All 3 funding rounds of 91mobiles with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2015 | $105,813 | Seed | $4.71M | India Quotient | |
| Feb 2013 | $1M | Seed | – | India Quotient | |
| Dec 2012 | $55,050 | Seed | $138,236 | Balaji Web |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2015 | $4.71M | •••••••• |
Last known valuation $4.71M (Aug 2015). 13 investors in total: 3 institutional and 10 angel.
Investors in 91mobiles
91mobiles has secured backing from 13 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include India Quotient, ITIAN and Balaji Web.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in Indian startups across technology and fintech sectors. | 2012 | indiaquotient.in | Mumbai, India | |
Offers ITES, development, and outsourcing for finance, legal, and HR services. | 2004 | itian.in | Chennai, India | |
Delivers comprehensive web development, hosting, and digital marketing services. | 2011 | balajiweb.com | Delhi, India | |
RM Raju Mittal | - | – | unknown_e6e194da6bdc4292b | - |
NK Nitesh Kriplani | - | – | unknown_4838e63fdb594df5b | - |
AK Alex Kuruvilla | - | – | unknown_f2b05670b7ce46d2b | - |
AM Aditya Mehta | - | – | unknown_43ab10d070924844b | - |
BP Brahm Parkash Gupta | - | – | unknown_d4485e0d44944c6f9 | - |
HM Harikrishan Movva | - | – | unknown_5c94e215d19249e79 | - |
KM Krishna Motukuri | Co-founder of Truecaller, active angel investor in Indian startups | – | unknown_0d5c656deddb4173b | - |
Investor details for 91mobiles
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of 91Digital Web Private Limited (91mobiles)
91Digital Web Private Limited is the primary company behind 91mobiles. The board of 91Digital Web Private Limited currently have 3 directors; the longest-serving is Bharanidharan Viswanathan, appointed in 2012. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Bharanidharan Viswanathan DIN 01906898 | Director | 08 Aug 2012 | 14 yrs 2 mo | 91Digital Web Private Limited |
| Nitin Mathur DIN 02779849 | Director | 01 Nov 2012 | 13 yrs 11 mo | 91Digital Web Private Limited |
| Vikram Singh DIN 08287955 | Additional Director | 26 May 2025 | 1 yr 4 mo | 91Digital Web Private Limited |
People of 91mobiles
22 people are tracked at 91mobiles (7 in leadership, 15 in team); the tracked headcount is 104.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership | |
Sameer Mitha | Associate Director - Brand & Content Strategy | Leadership |
Pratyush Majumdar | VP, Technology | Leadership |
Tarang Gupta | Associate Director - Marketing | Leadership |
Sanjeev Kumar | Associate Director - User Growth | Leadership |
Prajwalita Malik | VP, Marketing | Leadership |
Saumya Gupta | Senior Marketing Manager | Team |
Ashish Kumar | Assistant Editor - Reviews And Features | Team |
Ankur Gupta | Manager SEO - Product Growth | Team |
Anchal Bansal | Digital Marketing Manager | Team |
Geeta Upadhyay | Software Engineer | Team |
Sudhanshu Tewari | Software Developer | Team |
javed akhtar | Software Developer | Team |
Nitin Kumar | Senior Software Engineer | Team |
Saurabh J | SVP, Brand & Content Solutions | Team |
Vivekanand Dangwal | Associate Principal Engineer | Team |
Deepak Bhatia | Senior SEO Executive | Team |
Ramneek Singh | Content Writer | Team |
Oik Yusuf Araya | Associate Editor | Team |
2 more people are available in the full profile.
Complete people profiles for 91mobiles
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Financials of 91mobiles
Figures of 91Digital Web Private Limited, the primary company behind 91mobiles, for FY 2023. Revenue was ₹38.30 Cr (+103457% year on year). Net profit was ₹3.73 Cr (10% margin). EBITDA was ₹9.24 Cr (24% margin). Revenue has grown at a compounded annual rate of +19% over three years and +20% over five years.
- ₹38.30 CrRevenue · FY 2023 · +103457% YoY
- ₹3.73 CrNet profit · 10% margin
- ₹9.24 CrEBITDA · 24% margin
- ₹1.3 LakhPaid-up capital
- 104Employees (provident fund records)
- +19%Revenue CAGR, 3 years
- +20%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of 91Digital Web Private Limited are on its company page.
Detailed financial statements for 91mobiles
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by 91mobiles
91mobiles has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Pricebaba.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Price comparison site for products from local stores and eCommerce sites | pricebaba.com | Mumbai, India | 2012 | Sep 2018 | •••• |
Complete acquisition details for 91mobiles
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Timeline of 91mobiles
5 dated milestones of 91mobiles across 6 years, from founding to its latest funding, stage changes and deals.
- Founded 91mobiles is founded.
- Funding First funding round of $55K.
- Funding Latest funding round, Seed, of $106K.
- Milestone Reaches Minicorn status.
- Acquisition Acquires Pricebaba.
Competitors of 91mobiles
91mobiles has 5 listed competitors in our database. They include MobPrice, Inmya, theklicker, BestMobile and PhoneSah, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mobprice.net | 2021 | Dhaka, Bangladesh | – | – | Functions as an online platform for comparing smartphone prices. | |
| inmya.com | 2014 | Yangon, Myanmar | – | – | Content and product discovery platform for gadgets | |
| theklicker.com | 2019 | Palo Alto, United States | – | – | Compares prices of electronic gadgets from various online retailers quickly. | |
| bestmobile.pk | 2016 | Chakwal, Pakistan | – | – | Serves as a price comparison platform for smartphones. | |
| phones7.com | 2018 | Saudi Arabia | – | – | Operates an online platform for price comparison services. |
Detailed competitors of 91mobiles
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of 91mobiles
The website of 91mobiles (91mobiles.com) receives about 18.3M visits a month.
- Monthly visits18.3M
▲ 27.5% vs previous month
Websites whose visitors overlap most with 91mobiles. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mysmartprice.com | 100% | 1.1M | #56,482 | View details | |
| smartprix.com | 95% | 10.1M | #5,431 | View details | |
| flipkart.com | 92% | 215.3M | #127 | View details | |
croma.com | croma.com | 81% | – | #3,112 | – |
| amazon.in | 77% | – | #48 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for 91mobiles
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Top companies in Consumer Electronics E-Commerce
10 companies that operate in the same segment as 91mobiles (Consumer Electronics E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Digital entertainment, e-commerce, and financial services are provided globally. | 2006 | Singapore, Singapore, Singapore | USD 721.47 M | USD 22.94 B | 3,733 | |
VR-based head-mounted displays for gaming are provided by Oculus. | 2012 | Menlo Park, California, United States | USD 107.05 M | – | – | |
Refurbished and new gadgets are offered through an online marketplace. | 2009 | Gurugram, Haryana, India | USD 130.05 M | USD 99.25 M | 1,264 | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Multi-category consumer electronics are offered through an internet-first model. | 2010 | Beijing, Beijing, China | USD 1.45 B | USD 63.71 B | 26,571 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | USD 398.5 M | 1,632 | |
Smart notebooks are offered for digital sketching and note-taking. | 2013 | Oslo, Oslo, Norway | USD 15 M | – | 487 | |
Personal audio products, wearables, and mobile accessories are retailed. | 2016 | Gurugram, Haryana, India | USD 206 M | USD 366.28 M | 495 | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – |
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Related news about 91Mobiles
Complete news archive for 91mobiles
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Frequently Asked Questions about 91mobiles
91mobiles was founded in 2012.
91mobiles is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Bharanidharan Viswanathan is the current CEO of 91mobiles. They have also founded this company.
91mobiles is a funded company, having raised a total of $1.16M across 3 funding rounds to date. The company's 1st funding round was a Seed of $55.05K, raised on Dec 2012.
91mobiles has 104 employees.
The primary company behind 91mobiles, 91Digital Web Private Limited, reported revenue of ₹38.30 Cr for FY 2023, up 103457% year on year.
Founded in 2012 in Delhi, India, a price comparison portal for consumer electronics is provided by the company. Operations focus on mobiles, tablets, gadgets, cameras, accessories, home appliances, and laptops. Prices and features across brands such as Apple and Samsung are compared by users. Associations with platforms like eBay, Amazon, and AliExpress are maintained to support the catalog.
91mobiles's top competitors include Inmya, MobPrice and theklicker.
91mobiles has made 1 acquisition, including Pricebaba.
91mobiles has 13 investors. Key investors include India Quotient, ITIAN, Balaji Web, Raju Mittal, and Nitesh Kriplani.
The valuation of 91mobiles is $4.71M as of Aug 2015.
91mobiles operates through 91Digital Web Private Limited.