About Adacus
Adacus is a Media & Entertainment company based in San Francisco (United States) founded in 2006, and was acquired by Adacus in September 2017. Ad creative management software is provided for campaign personalization. Adacus has completed 2 acquisitions, including Adacus and Canned Banners. Its chief executive, as recorded, is Ka Mo Lau. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Creatives and Cross-Device. Its competitors include Adwerx, Celtra and Omneky; 3 of its 3 listed competitors have raised funding.
Company details
Adacus was founded in 2006 in San Francisco, United States, within the ad technology sector. A platform for managing ad creatives is operated, enabling personalization of online ad campaigns. Machine learning is employed to test variations, optimize performance, customize audience targeting, and analyze display and video creatives across digital channels.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website adacus.com
- Acquired by Adacus (Sep 2017)
Investors in Adacus
Adacus has secured backing from 1 investor. Prominent investors backing the company include Adacus.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Ad creative management software is provided for campaign personalization. | 2006 | adacus.com | San Francisco, United States |
Investor details for Adacus
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People of Adacus
1 people are tracked at Adacus (1 in leadership).
| Name | Role | Group |
|---|---|---|
Ka Mo Lau | CEO | Leadership |
Complete people profiles for Adacus
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Investments & Acquisitions by Adacus
Adacus has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Adacus and Canned Banners.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Dynamic ad creative tool | cannedbanners.com | San Francisco, United States | 2009 | Nov 2017 | •••• | |
Ad creative management software is provided for campaign personalization. | adacus.com | San Francisco, United States | 2006 | Sep 2017 | •••• |
Complete acquisition details for Adacus
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Timeline of Adacus
4 dated milestones of Adacus across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Adacus is founded.
- Acquisition Acquires Adacus.
- Exit Acquired by Adacus.
- Acquisition Acquires Canned Banners.
Competitors of Adacus
Adacus has 3 listed competitors in our database, 3 of them funded. They include Adwerx, Celtra and Omneky.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adwerx.com | 2013 | Durham, United States | $27.7M | 138 | Ad creative automation and customer relationship advertising platform | |
| celtra.com | 2006 | Mansfield, United States | $25.2M | Creative content automation solutions are provided for digital advertising. | ||
| omneky.com | 2018 | San Francisco, United States | $9.5M | AI-driven website personalization and ad generation are utilized. |
Detailed competitors of Adacus
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Adacus (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Adacus
Adacus was founded in 2006.
Adacus is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Ka Mo Lau is the CEO of Adacus, as recorded in our data.
Adacus was founded in 2006 in San Francisco, United States, within the ad technology sector. A platform for managing ad creatives is operated, enabling personalization of online ad campaigns. Machine learning is employed to test variations, optimize performance, customize audience targeting, and analyze display and video creatives across digital channels.
Adacus has made 2 acquisitions, including Adacus, and Canned Banners.
Adacus has 1 investor. Key investors include Adacus.
Yes. Adacus was acquired by Adacus in September 2017.