About Adara
Adara is a company based in Palo Alto (United States) founded in 2005 was acquired by RateGain in January 2023. Adara has raised $111.23 million across 7 funding rounds from investors including RateGain, Thayer Ventures and World Innovation Lab. The company has 61 employees as of December 31, 2022. Adara offers products and services including IMPACT PLUS Platform, Audience Activation, and Cortex Catalog. Adara operates in a competitive market with competitors including Sojern, Revinate, me&u, Journera and Clicktripz, among others.
- Headquarter Palo Alto, United States
- Employees 61 as on 31 Dec, 2022
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Sectors
TechnologyTravel & Hospitality
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Email
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Website
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Social
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- Legal Name Adara Media Inc
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Products & Services of Adara
Adara offers a comprehensive portfolio of products and services, including IMPACT PLUS Platform, Audience Activation, and Cortex Catalog.
Platform for recovery strategies and consumer insights in travel.
Tool to engage consumers at scale with real-time data.
Catalog for accessing consumer preferences and analytics.
Funding Insights of Adara
Adara has successfully raised a total of $111.23M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $23 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series C — $23.0M
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First Round
First Round
(31 Mar 2011)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2015 | Amount | Series C - Adara | Valuation |
investors |
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| Feb, 2013 | Amount | Unspecified - Adara | Valuation |
investors |
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| Feb, 2013 | Amount | Series B - Adara | Valuation |
investors |
Investors in Adara
Adara has secured backing from 8 investors, including venture fund investors. Prominent investors backing the company include RateGain, Thayer Ventures and World Innovation Lab.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm focused on SaaS, mobile tech, AI, and multiple sectors
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Venture capital is invested personally in fewer enterprises, with support provided for building game-changing businesses.
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Venture capital and private equity investment firm
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Founded Year | Domain | Location |
Investments & Acquisitions by Adara
Financial Statements - Adara
Adara Comparisons
Competitors of Adara
Adara operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sojern, Revinate, me&u, Journera and Clicktripz, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Digital marketing solutions are provided for the travel industry.
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| domain | founded_year | HQ Location |
Cloud-based reputation management solutions are provided for hotels.
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| domain | founded_year | HQ Location |
CRM and marketing solutions are offered for hospitality businesses.
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| domain | founded_year | HQ Location |
Delivers cloud-driven solutions for effective travel experience management.
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| domain | founded_year | HQ Location |
Offers travel ad network for brands, publishers, and destination marketing through targeted ads.
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Frequently Asked Questions about Adara
Adara was founded in 2005 and raised its 1st funding round 6 years after it was founded.
Adara is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Adara is a funded company, having raised a total of $111.23M across 7 funding rounds to date. The company's 1st funding round was a Series B of $20M, raised on Mar 31, 2011.
As of Dec 31, 2022, the latest employee count at Adara is 61.
Adara was founded in 2005 in Palo Alto, United States, within the customer intelligence sector. Solutions are provided to travel brands and customer-centric organizations for online customer monetization. Features such as audience segmentation, performance data, optimization algorithms, and inventory details are utilized to support brand performance and retention. Real-time consumer insights are offered to improve engagement and facilitate data-driven decisions across operations.
Adara offers IMPACT PLUS Platform, Audience Activation, and Cortex Catalog.
Adara has 8 investors. Key investors include RateGain, Thayer Ventures, World Innovation Lab, August Capital, and Morgenthaler.