About Adara
Adara is a Technology company based in Palo Alto (United States) founded in 2005, and was acquired by RateGain in January 2023. Customer intelligence solutions are delivered to travel brands and organizations. It operates in the Technology and Travel & Hospitality sectors. Adara has raised $78.83 million across 7 funding rounds from investors including RateGain, Thayer Ventures and World Innovation Lab. The company has 61 employees. Its website adara.com draws about 120 thousand monthly visits. Adara offers products and services including IMPACT PLUS Platform, Audience Activation, and Cortex Catalog. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and Hospitality. Its legal entity is ADARA MEDIA INC. Its competitors include Sojern, Revinate and Journera; 3 of its 3 listed competitors have raised funding.
Company details
Adara was founded in 2005 in Palo Alto, United States, within the customer intelligence sector. Solutions are provided to travel brands and customer-centric organizations for online customer monetization. Features such as audience segmentation, performance data, optimization algorithms, and inventory details are utilized to support brand performance and retention. Real-time consumer insights are offered to improve engagement and facilitate data-driven decisions across operations.
Products & Services of Adara
Adara offers a comprehensive portfolio of products and services, including IMPACT PLUS Platform, Audience Activation, and Cortex Catalog.
Platform for recovery strategies and consumer insights in travel.
Tool to engage consumers at scale with real-time data.
Catalog for accessing consumer preferences and analytics.
Funding Insights of Adara
Adara has successfully raised a total of $78.83M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $23 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $78.83M
- Total Rounds 7
- Last Round Series C — $23M
- First Round $11.72M
(Mar 2011)
- Investors Count 7
All 7 funding rounds of Adara with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2015 | $23M | Series C | – | – | |
| Feb 2013 | $20M | Unspecified | – | – | |
| Feb 2013 | $20M | Series B | – | – | |
| Jan 2012 | $12.4M | Unspecified | – | – | |
| Jan 2012 | $12.4M | Series A | – | – | |
| Apr 2011 | $11.72M | Series A | – | – | – |
| Mar 2011 | $11.72M | Series A | – | – | – |
8 investors in total: 8 institutional.
Investors in Adara
Adara has secured backing from 8 investors, including venture fund investors. Prominent investors backing the company include RateGain, Thayer Ventures and World Innovation Lab.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on SaaS, mobile tech, AI, and multiple sectors | wilab.com | Palo Alto, United States | ||
Venture capital is invested personally in fewer enterprises, with support provided for building game-changing businesses. | augustcap.com | |||
Venture capital and private equity investment firm | morgenthaler.com | Portola Valley, United States | ||
Expansion stage tech-focused VC firm investing primarily in the US | questm.com | Baltimore, United States | ||
Early stage VC firm investing in the US | onset.com | Menlo Park, United States | ||
US focused VC firm | 2007 | thayerventures.com | San Francisco, United States | |
Seed and early-stage investments are focused on US tech companies. | baselinev.com | San Francisco, United States | ||
SaaS solutions for hospitality revenue and operations management are delivered. | 2004 | rategain.com | London, United Kingdom |
Investor details for Adara
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Adara
11 people are tracked at Adara (6 in leadership, 5 in team); the tracked headcount is 61.
| Name | Role | Group |
|---|---|---|
Michael Hicks | VP, Partnerships & Strategic Alliances | Leadership |
Jay Wardle | President & General Manager | Leadership |
George Howard | VP, Customer Success | Leadership |
Joel Fisher | VP, Sales, APAC | Leadership |
Nick Mott | VP, Sales, EMEA | Leadership |
Candler Foster | Senior Director, HR, Americas | Leadership |
Eric Zaner | SVP, Sales, US Enterprises | Team |
Michael Leavitt | SVP, Technology | Team |
Leroy Bridges | SVP, Sales, US Tourism | Team |
Harikrishnan Palappetty | SVP, Technology | Team |
Beth Laplante | SVP, Customer Success | Team |
Complete people profiles for Adara
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Adara
4 dated milestones of Adara across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Adara is founded.
- Funding First funding round of $11.7M.
- Funding Latest funding round, Series C, of $23.0M.
- Exit Acquired by RateGain.
Competitors of Adara
Adara has 3 listed competitors in our database, 3 of them funded. They include Sojern, Revinate and Journera.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sojern.com | 2007 | San Francisco, United States | $162.5M | 210 | Digital marketing solutions are provided for the travel industry. | |
| revinate.com | 2009 | Palo Alto, United States | $51.54M | 55 | Cloud-based reputation management solutions are provided for hotels. | |
| journera.com | 2016 | Orem, United States | $49.41M | Delivers cloud-driven solutions for effective travel experience management. |
Detailed competitors of Adara
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Adara
The website of Adara (adara.com) receives about 119.9K visits a month and ranks #366,741 among all websites worldwide, #10,883 in Travel and Tourism.
- Monthly visits119.9K
▲ 2.2% vs previous month
- Unique visitors63K
per month
- Global rank#366,741
among all websites
- Category rank#10,883
Travel and Tourism · Travel and Tourism
- Bounce rate39%
- Pages per visit1.6
- Average visit10 sec
- DevicesDesktop 52% · Mobile 48%
Websites whose visitors overlap most with Adara. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
destinationmarketing.org | destinationmarketing.org | 100% | – | ||
kayak.nl | kayak.nl | 100% | #146,384 | – | |
| nsightfortravel.com | 100% | View details | |||
| travelvoice.jp | 99% | 494.5K | #157,478 | View details | |
| keepgo.com | 80% | 121.3K | #330,003 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Adara
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Adara (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Adara
Complete news archive for Adara
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Adara
Adara was founded in 2005 and raised its 1st funding round 6 years after it was founded.
Adara is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Adara is a funded company, having raised a total of $78.83M across 7 funding rounds to date. The company's 1st funding round was a Series A of $11.72M, raised on Mar 2011.
Adara has 61 employees.
Adara was founded in 2005 in Palo Alto, United States, within the customer intelligence sector. Solutions are provided to travel brands and customer-centric organizations for online customer monetization. Features such as audience segmentation, performance data, optimization algorithms, and inventory details are utilized to support brand performance and retention. Real-time consumer insights are offered to improve engagement and facilitate data-driven decisions across operations.
Adara offers IMPACT PLUS Platform, Audience Activation, and Cortex Catalog.
Adara has 8 investors. Key investors include RateGain, Thayer Ventures, World Innovation Lab, August Capital, and Morgenthaler.
Adara operates through Adara Media Inc.
Yes. Adara was acquired by RateGain in January 2023.
The website of Adara receives about 120 thousand visits a month and ranks #366,741 among all websites worldwide.