About Adara
Adara is a company based in Palo Alto (United States) founded in 2005 was acquired by RateGain in January 2023.. Adara has raised $111.23 million across 7 funding rounds from investors including RateGain, Thayer Ventures and World Innovation Lab. The company has 61 employees as of December 31, 2022. Adara offers products and services including IMPACT PLUS Platform, Audience Activation, and Cortex Catalog. Adara operates in a competitive market with competitors including Sojern, Revinate, me&u, Journera and Clicktripz, among others.
- Headquarter Palo Alto, United States
- Employees 61 as on 31 Dec, 2022
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Sectors
TechnologyTravel & Hospitality
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Email
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Phone
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Website
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Social
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- Legal Name Adara Media Inc
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Products & Services of Adara
Adara offers a comprehensive portfolio of products and services, including IMPACT PLUS Platform, Audience Activation, and Cortex Catalog. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for recovery strategies and consumer insights in travel.
Tool to engage consumers at scale with real-time data.
Catalog for accessing consumer preferences and analytics.
Funding Insights of Adara
Adara has successfully raised a total of $111.23M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $23 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series C — $23.0M
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First Round
First Round
(31 Mar 2011)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2015 | Amount | Series C - Adara | Valuation |
investors |
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| Feb, 2013 | Amount | Unspecified - Adara | Valuation |
investors |
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| Feb, 2013 | Amount | Series B - Adara | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Adara
Adara has secured backing from 8 investors, including venture fund investors. Prominent investors backing the company include RateGain, Thayer Ventures and World Innovation Lab. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm focused on SaaS, mobile tech, AI, and multiple sectors
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Founded Year | Domain | Location | |
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Venture capital is invested personally in fewer enterprises, with support provided for building game-changing businesses.
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Founded Year | Domain | Location | |
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Venture capital and private equity investment firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Adara
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Adara
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adara Comparisons
Competitors of Adara
Adara operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sojern, Revinate, me&u, Journera and Clicktripz, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Digital marketing solutions are provided for the travel industry.
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| domain | founded_year | HQ Location |
Cloud-based reputation management solutions are provided for hotels.
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| domain | founded_year | HQ Location |
CRM and marketing solutions are offered for hospitality businesses.
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| domain | founded_year | HQ Location |
Delivers cloud-driven solutions for effective travel experience management.
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| domain | founded_year | HQ Location |
Offers travel ad network for brands, publishers, and destination marketing through targeted ads.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Adara
Frequently Asked Questions about Adara
When was Adara founded?
Adara was founded in 2005 and raised its 1st funding round 6 years after it was founded.
Where is Adara located?
Adara is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Is Adara a funded company?
Adara is a funded company, having raised a total of $111.23M across 7 funding rounds to date. The company's 1st funding round was a Series B of $20M, raised on Mar 31, 2011.
How many employees does Adara have?
As of Dec 31, 2022, the latest employee count at Adara is 61.
What does Adara do?
Adara was founded in 2005 in Palo Alto, United States, within the customer intelligence sector. Solutions are provided to travel brands and customer-centric organizations for online customer monetization. Features such as audience segmentation, performance data, optimization algorithms, and inventory details are utilized to support brand performance and retention. Real-time consumer insights are offered to improve engagement and facilitate data-driven decisions across operations.
Who are the top competitors of Adara?
What products or services does Adara offer?
Adara offers IMPACT PLUS Platform, Audience Activation, and Cortex Catalog.
Who are Adara's investors?
Adara has 8 investors. Key investors include RateGain, Thayer Ventures, World Innovation Lab, August Capital, and Morgenthaler.