About Addvocate
Addvocate is a Technology company based in San Francisco (United States) founded in 2012, and was acquired by Trapit in December 2014. Employee advocacy marketing software is provided for brand amplification. Addvocate has raised $17.42 million across 4 funding rounds from investors including Trapit, Rogers Venture Partners and Kyle Sollenberger. Addvocate offers products and services including SEO Services, PPC Advertising, Content Marketing, Social Media Management, and Website Design. Its focus areas include Enterprise Applications, MarketingTech, Referral and Advocacy Marketing and Advocacy Marketing. Its legal entity is Josh Brown Consulting. Its competitors include BNI, SocialChorus and Firstup; 2 of its 3 listed competitors have raised funding.
Company details
Addvocate was founded in 2012 in San Francisco, United States, within the marketing software sector. A platform is offered that enables employees to share organizational content across personal networks, fostering brand advocacy. Analytics are provided for ROI measurement, campaign performance, and internal leaderboards. Additional tools support posting, scheduling, training, archiving, and management of social communications.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsTechnology
- Website addvocate.com
- Social LinkedIn X Facebook
- Acquired by Trapit (Dec 2014)
- Legal Name Josh Brown Consulting
Products & Services of Addvocate
Addvocate offers a comprehensive portfolio of products and services, including SEO Services, PPC Advertising, Content Marketing, Social Media Management, and Website Design.
Optimizes websites to improve search rankings for law firms.
Runs targeted ads to drive traffic and leads for clients.
Develops informative content to establish firm authority.
Manages profiles to engage potential legal clients.
Creates user-friendly sites to convert visitors into clients.
Amplifies content sharing for better social and SEO reach.
Funding Insights of Addvocate
Addvocate has successfully raised a total of $17.42M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $7.2 million completed in December 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.42M
- Total Rounds 4
- Last Round Series B — $7.2M
- First Round $539,000
(Jun 2013)
- Investors Count 6
All 4 funding rounds of Addvocate with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2014 | $7.2M | Series B | – | – | – |
| Nov 2014 | $7.69M | Series B | – | – | |
| Jul 2013 | $2M | Series A | – | – | |
| Jun 2013 | $539,000 | Seed | – | Kyle Sollenberger, Jesse Engle | – |
7 investors in total: 2 institutional and 5 angel.
Investors in Addvocate
Addvocate has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include Trapit, Rogers Venture Partners and Kyle Sollenberger.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate-backed investments are directed to fintech, healthcare, and various sectors. | rogersvp.com | Palo Alto, United States | ||
KS Kyle Sollenberger | unknown_a61752624cfe4a0d9 | |||
JE Jesse Engle | unknown_70f84bf8272844df9 | |||
SB Scott Banister | Early PayPal investor, angel in Uber, SpaceX, active in tech startups. | unknown_998725bff35b41109 | ||
CB Cyan Banister | Angel investor, Founders Fund partner, early backer of Uber and SpaceX | unknown_b632ef941dad40098 | ||
JB Jay Baer | unknown_1fb31339ac464f11a | |||
Content is discovered and published using AI-driven algorithms. | 2010 | trap.it | San Francisco, United States |
Investor details for Addvocate
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Timeline of Addvocate
4 dated milestones of Addvocate across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Addvocate is founded.
- Funding First funding round of $539K.
- Funding Latest funding round, Series B, of $7.2M.
- Exit Acquired by Trapit.
Competitors of Addvocate
Addvocate has 3 listed competitors in our database, 2 of them funded. They include BNI, SocialChorus and Firstup.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bni.com | 1985 | Charlotte, United States | 718 | Referral marketing solutions are provided to businesses through networking platforms. | ||
| socialchorus.com | 2008 | San Francisco, United States | $44.68M | 249 | Advocate Marketing Solution | |
| firstup.io | 2008 | San Francisco, United States | $126.8M | 148 | Cloud-based communication and employee experience management platform for enterprises |
Detailed competitors of Addvocate
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Addvocate (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Addvocate
Addvocate was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Addvocate is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Addvocate is a funded company, having raised a total of $17.42M across 4 funding rounds to date. The company's 1st funding round was a Seed of $539K, raised on Jun 2013.
Addvocate was founded in 2012 in San Francisco, United States, within the marketing software sector. A platform is offered that enables employees to share organizational content across personal networks, fostering brand advocacy. Analytics are provided for ROI measurement, campaign performance, and internal leaderboards. Additional tools support posting, scheduling, training, archiving, and management of social communications.
Addvocate's top competitors include BNI, Firstup and SocialChorus.
Addvocate offers SEO Services, PPC Advertising, Content Marketing, Social Media Management, and 2 more products and services.
Addvocate has 7 investors. Key investors include Trapit, Rogers Venture Partners, Kyle Sollenberger, Jesse Engle, and Scott Banister.
Addvocate operates through Josh Brown Consulting.
Yes. Addvocate was acquired by Trapit in December 2014.