About Adello
Adello is a Technology company based in San Francisco (United States) founded in 2008 by Mark Forster. In-app advertising platform enables campaign creation and real-time reporting. It operates in the Technology and Media & Entertainment sectors. Adello has raised $2 million across 1 funding round from investors including Swisscom Ventures. The company has 215 employees. Adello has completed 1 acquisition, including HStreaming. Adello offers products and services including AdCTRL, Mobile Advertising Solutions, and Omnichannel Strategy. Its focus areas include Enterprise Applications, AdTech, Ad Network and Mobile. Its legal entity is Adello Group AG. Its competitors include Tapjoy, Vungle and Marin Software; 3 of its 3 listed competitors have raised funding.
Company details
Adello was founded in 2008 in San Francisco, United States, and operates in the advertising technology sector. A platform is provided for advertisers to build and launch in-app ad campaigns targeted at specific audiences. Advertisements are delivered within apps, allowing user interactions to generate measurable outcomes. Real-time reports on campaign performance and key metrics are also generated to support ongoing monitoring and adjustments.
- Headquarters San Francisco, United States
- Employees 215
- Founders Mark Forster
- SectorsTechnologyMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website adello.com
- Social LinkedIn X Facebook
- Legal Name Adello Group Ag
- Total Equity Funding$2M (USD)
in 1 rounds
- Latest Funding Round$2M (USD), Series A
Aug 2014
- Investors
- Employee Count215
- Investments & Acquisitions
Products & Services of Adello
Adello offers a comprehensive portfolio of products and services, including AdCTRL, Mobile Advertising Solutions, and Omnichannel Strategy.
Platform for real-time bidding and KPI optimization in mobile ads
Services for audience targeting and campaign management
Tools for integrated digital marketing across channels
Funding Insights of Adello
Adello has successfully raised a total of $2M through 1 strategic funding round. The most recent funding activity was a Series A round of $2 million completed in August 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 1
- Last Round Series A — $2M
- First Round $2M
(Aug 2014)
- Investors Count 1
All 1 funding rounds of Adello with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2014 | $2M | Series A | – | – |
1 investors in total: 1 institutional.
Investors in Adello
Adello has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Swisscom Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made by Swisscom Ventures, backed by Swisscom AG. | ventures.swisscom.com | Ittigen, Switzerland |
Investor details for Adello
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People of Adello
8 people are tracked at Adello (7 in leadership, 1 in team); the tracked headcount is 215.
| Name | Role | Group |
|---|---|---|
Mark Forster | Founder & President | Leadership |
Filip Filipovic | Chief Financial Officer | Leadership |
Ron Kwok | General Manager - Asia Pacific/Japan | Leadership |
Jatin Garg | Head of Operations | Leadership |
Nicolas Rozier | Head of Engineering | Leadership |
Anna P. | Head Of Marketing | Leadership |
Anna Proshina | Head Of Marketing | Leadership |
Luc Reinert | Business Development Manager | Team |
Complete people profiles for Adello
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Adello
Adello has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include HStreaming.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Real-time data analytics are delivered on Hadoop for big data. | hstreaming.com | Redwood, United States | 2010 | Aug 2013 | •••• |
Complete acquisition details for Adello
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Timeline of Adello
3 dated milestones of Adello across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Adello is founded.
- Acquisition Acquires HStreaming.
- Funding First funding round of $2.0M.
Competitors of Adello
Adello has 3 listed competitors in our database, 3 of them funded. They include Tapjoy, Vungle and Marin Software.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tapjoy.com | 2007 | San Francisco, United States | $60.05M | 137 | Mobile advertising & monetization | |
| vungle.com | 2011 | San Francisco, United States | $25.62M | 39 | Mobile apps are promoted and monetized via in-app video trailers. | |
| marinsoftware.com | 2006 | San Francisco, United States | $100.8M | 299 | Campaign management software is provided for automating digital ad workflows. |
Detailed competitors of Adello
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Web traffic of Adello
The website of Adello (adello.com) receives about 6.3K visits a month.
- Monthly visits6.3K
▼ 12.5% vs previous month
Websites whose visitors overlap most with Adello. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adwebster.com | 100% | View details | |||
| mobilemarketingmagazine.com | 98% | 17.2K | #1,466,987 | View details | |
persoenlich.com | persoenlich.com | 78% | #204,897 | – | |
| datameer.com | 41% | 28K | #1,120,773 | View details | |
| internetworld.de | 40% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Adello
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- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Adello (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Adello
Complete news archive for Adello
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Frequently Asked Questions about Adello
Adello was founded in 2008 and raised its 1st funding round 6 years after it was founded.
Adello is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Adello is a funded company, having raised a total of $2M across 1 funding round to date. The company's 1st funding round was a Series A of $2M, raised on Aug 2014.
Adello has 215 employees.
Adello was founded in 2008 in San Francisco, United States, and operates in the advertising technology sector. A platform is provided for advertisers to build and launch in-app ad campaigns targeted at specific audiences. Advertisements are delivered within apps, allowing user interactions to generate measurable outcomes. Real-time reports on campaign performance and key metrics are also generated to support ongoing monitoring and adjustments.
Adello's top competitors include Tapjoy, Vungle and Marin Software.
Adello offers AdCTRL, Mobile Advertising Solutions, and Omnichannel Strategy.
Adello has made 1 acquisition, including HStreaming.
Adello has 1 investor. Key investors include Swisscom Ventures.
Adello operates through Adello Group Ag.