About Adentro
Adentro is a Retail company based in San Francisco (United States) founded in 2012. Cloud-based WiFi marketing software is provided for customer engagement. It operates in the Retail and Technology sectors. Adentro has raised $106.72 million across 6 funding rounds from investors including Founders Fund, 8VC and Bain Capital Ventures. The company has 62 employees. Its chief executive, as recorded, is Benjamin Matlin. Adentro offers products and services including Guest WiFi Portals, Custom Audiences, Cloud Dashboard, and Customer Email. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and In Store Retail Tech. Its legal entity is ZENREACH, INC. Its competitors include Zenput, Bluecore and Yodle; 3 of its 3 listed competitors have raised funding.
Company details
Adentro was founded in 2012 in San Francisco, United States. A cloud-based platform is operated to facilitate WiFi marketing across sectors such as retail, food and beverage, and entertainment. WiFi networks are leveraged to enhance customer engagement, boost online visibility, and gather visitor data. Customer behaviors are analyzed to refine marketing strategies and track activities, supporting informed business decisions in these industries.
- Headquarters San Francisco, United States
- Employees 62
- SectorsRetailTechnology
- Email••••••••
- Phone•••• ••••
- Website adentro.com
- Social LinkedIn X Facebook Instagram
- Legal Name Zenreach, Inc.
- Total Equity Funding$106.72M (USD)
in 6 rounds
- Latest Funding Round$12.72M (USD), Series C
Nov 2023
- InvestorsFounders Fund
& 11 more
- Employee Count62
Products & Services of Adentro
Adentro offers a comprehensive portfolio of products and services, including Guest WiFi Portals, Custom Audiences, Cloud Dashboard, and Customer Email.
Platform to gather customer data via branded WiFi access
Service for building targeted segments from customer profiles
Tool for accessing insights on customer engagement data
System to maintain and utilize customer contact databases
Funding Insights of Adentro
Adentro has successfully raised a total of $106.72M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $12.72 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $106.72M
- Total Rounds 6
- Last Round Series C — $12.72M
- First Round $4M
(Jul 2013)
- Investors Count 12
All 6 funding rounds of Adentro with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | $12.72M | Series C | – | – | – |
| Aug 2018 | $14M | Series C | – | – | – |
| Mar 2017 | $30M | Series C | – | 8VC, Bain Capital Ventures | |
| Jul 2016 | $30M | Series B | – | Founders Fund | |
| May 2015 | $16M | Series A | – | 8VC | |
| Jul 2013 | $4M | Seed | – | Formation 8, First Round Capital | – |
12 investors in total: 10 institutional and 2 angel.
Investors in Adentro
Adentro has secured backing from 12 investors, including venture fund and angel investors. Prominent investors backing the company include Founders Fund, 8VC and Bain Capital Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology and defense sectors. | foundersfund.com | |||
Venture capital firm investing in technology, life sciences, and related sectors. | 8vc.com | |||
Venture capital fund focused on investing in multiple sectors | baincapitalventures.com | Boston, United States | ||
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
Early-stage tech and life-sciences firms are funded across the US. | maverickventures.com | San Francisco, United States | ||
VC Firm investing in the US | formation8.com | San Francisco, United States | ||
Investments in technology startups are made by Felicis Ventures. | felicis.com | Menlo Park, United States | ||
Venture capital is invested in multiple sectors by Uncork Capital. | uncorkcapital.com | Palo Alto, United States | ||
Venture capital firm focused on tech sectors | foundercollective.com | Cambridge, United States |
Investor details for Adentro
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Adentro
11 people are tracked at Adentro (7 in leadership, 4 in team); the tracked headcount is 62.
| Name | Role | Group |
|---|---|---|
Benjamin Matlin | CEO | Leadership |
David D. | Director Of Engineering Operations, CISO | Leadership |
Rob Mitchell-Crossley | VP, Finance | Leadership |
Chelsea Nisbet | VP, Customer Success | Leadership |
Ben Matlin | CEO | Leadership |
Diane Ambrose | Director Of Operations | Leadership |
Lauren Foss | Account Director | Leadership |
Syd K. | Customer Support, Account Manager | Team |
April Barta | Senior Client Growth Specialist | Team |
Rebecca Lawson | Senior Paid Media Account Manager | Team |
Michael Potter | Business Consultant | Team |
Complete people profiles for Adentro
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Timeline of Adentro
3 dated milestones of Adentro across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Adentro is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series C, of $12.7M.
Competitors of Adentro
Adentro has 3 listed competitors in our database, 3 of them funded. They include Zenput, Bluecore and Yodle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zenput.com | 2011 | San Francisco, United States | $43.82M | 71 | Zenput is utilized as an operations execution platform for multi-unit operators. | |
| bluecore.com | 2013 | New York, United States | $263.22M | 284 | Automated personalized trigger-based emails are delivered for e-commerce behavior. | |
| yodle.com | 2005 | New York, United States | $43.6M | 1,065 | Online marketing service provider to local businesses |
Detailed competitors of Adentro
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Adentro
The website of Adentro (adentro.com) receives about 2.7K visits a month.
- Monthly visits2.7K
▼ 19% vs previous month
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Adentro (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Adentro
Complete news archive for Adentro
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Frequently Asked Questions about Adentro
Adentro was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Adentro is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Benjamin Matlin is the CEO of Adentro, as recorded in our data.
Adentro is a funded company, having raised a total of $106.72M across 6 funding rounds to date. The company's 1st funding round was a Seed of $4M, raised on Jul 2013.
Adentro has 62 employees.
Adentro was founded in 2012 in San Francisco, United States. A cloud-based platform is operated to facilitate WiFi marketing across sectors such as retail, food and beverage, and entertainment. WiFi networks are leveraged to enhance customer engagement, boost online visibility, and gather visitor data. Customer behaviors are analyzed to refine marketing strategies and track activities, supporting informed business decisions in these industries.
Adentro offers Guest WiFi Portals, Custom Audiences, Cloud Dashboard, and Customer Email.
Adentro has 12 investors. Key investors include Founders Fund, 8VC, Bain Capital Ventures, First Round Capital, and SV Angel.
Adentro operates through Zenreach, Inc..