Adentro

San Francisco, United States Founded: 2012 • Age: 14 yrs
Cloud-based WiFi marketing software is provided for customer engagement.
Request Access

About Adentro

Adentro is a company based in San Francisco (United States) founded in 2012.. Adentro has raised $106.72 million across 6 funding rounds from investors including Founders Fund, 8VC and Bain Capital Ventures. The company has 62 employees as of December 31, 2022. Adentro offers products and services including Guest WiFi Portals, Custom Audiences, Cloud Dashboard, and Customer Email. Adentro operates in a competitive market with competitors including Zenput, Bluecore, Yodle, Purple and Sensorberg, among others.

  • Headquarter San Francisco, United States
  • Employees 62 as on 31 Dec, 2022
  • Sectors
    Retail
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Zenreach, Inc.
Operational Areas
Retail → Retail Technology & Automation
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $106.72 M (USD)

    in 6 rounds

  • Latest Funding Round
    $12.72 M (USD), Series C

    Nov 01, 2023

  • Investors
    Founders Fund

    & 11 more

  • Employee Count
    62

    as on Dec 31, 2022

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Adentro

Adentro offers a comprehensive portfolio of products and services, including Guest WiFi Portals, Custom Audiences, Cloud Dashboard, and Customer Email. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform to gather customer data via branded WiFi access

Service for building targeted segments from customer profiles

Tool for accessing insights on customer engagement data

System to maintain and utilize customer contact databases

People of Adentro
Headcount 200-500
Employee Profiles 10
Employee Profiles
People
Rob Mitchell-Crossley
VP, Finance
People
Chelsea Nisbet
VP, Customer Success
People
Ben Matlin
CEO
People
Syd K.
Customer Support, Account Manager

Unlock access to complete

Funding Insights of Adentro

Adentro has successfully raised a total of $106.72M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $12.72 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series C — $12.7M
  • First Round

    (01 Jul 2013)

  • Investors Count 12
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2023 Amount Series C - Adentro Valuation

investors

Aug, 2018 Amount Series C - Adentro Valuation

investors

Mar, 2017 Amount Series C - Adentro Valuation 8VC , Bain Capital Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Adentro

Adentro has secured backing from 12 investors, including venture fund and angel investors. Prominent investors backing the company include Founders Fund, 8VC and Bain Capital Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Venture capital investments in technology and defense sectors.
Founded Year Domain Location
Venture capital firm investing in technology, life sciences, and related sectors.
Founded Year Domain Location
Venture capital fund focused on investing in multiple sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Adentro

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Adentro

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Adentro Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Adentro

Adentro operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zenput, Bluecore, Yodle, Purple and Sensorberg, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Zenput is utilized as an operations execution platform for multi-unit operators.
domain founded_year HQ Location
Automated personalized trigger-based emails are delivered for e-commerce behavior.
domain founded_year HQ Location
Online marketing service provider to local businesses
domain founded_year HQ Location
Wi-Fi-based in-store analytics solutions are provided for offline retailers.
domain founded_year HQ Location
IoT enabled solutions for multi industry applications
domain founded_year HQ Location
Personalized digital marketing solutions are delivered to retailers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Adentro

Frequently Asked Questions about Adentro

When was Adentro founded?

Adentro was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Adentro located?

Adentro is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Who is the current CEO of Adentro?

Benjamin Matlin is the current CEO of Adentro.

Is Adentro a funded company?

Adentro is a funded company, having raised a total of $106.72M across 6 funding rounds to date. The company's 1st funding round was a Series C of $30M, raised on Jul 01, 2013.

How many employees does Adentro have?

As of Dec 31, 2022, the latest employee count at Adentro is 62.

What does Adentro do?

Adentro was founded in 2012 in San Francisco, United States. A cloud-based platform is operated to facilitate WiFi marketing across sectors such as retail, food and beverage, and entertainment. WiFi networks are leveraged to enhance customer engagement, boost online visibility, and gather visitor data. Customer behaviors are analyzed to refine marketing strategies and track activities, supporting informed business decisions in these industries.

Who are the top competitors of Adentro?

Adentro's top competitors include Bluecore, Zenput and Purple.

What products or services does Adentro offer?

Adentro offers Guest WiFi Portals, Custom Audiences, Cloud Dashboard, and Customer Email.

Who are Adentro's investors?

Adentro has 12 investors. Key investors include Founders Fund, 8VC, Bain Capital Ventures, First Round Capital, and SV Angel.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available