Adentro

San Francisco, United States Founded: 2012 • Age: 14 yrs
Cloud-based WiFi marketing software is provided for customer engagement.
Annual revenue - Latest available
Total funding $106.7M 6 rounds
Employees 62 Tracked headcount
Investors 12 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Adentro

Adentro is a company based in San Francisco (United States) founded in 2012. Adentro has raised $106.72 million across 6 funding rounds from investors including Founders Fund, 8VC and Bain Capital Ventures. The company has 62 employees as of December 31, 2022. Adentro offers products and services including Guest WiFi Portals, Custom Audiences, Cloud Dashboard, and Customer Email. Adentro operates in a competitive market with competitors including Zenput, Bluecore, Yodle, Purple and Sensorberg, among others.

  • Headquarter San Francisco, United States
  • Employees 62 as on 31 Dec, 2022
  • Sectors
    Retail
    Technology
  • Email
    Locked
  • Phone
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  • Website
    Locked
  • Social
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  • Legal Name Zenreach, Inc.
Operational Areas
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $106.72 M (USD)

    in 6 rounds

  • Latest Funding Round
    $12.72 M (USD), Series C

    Nov 01, 2023

  • Investors
    Founders Fund

    & 11 more

  • Employee Count
    62

    as on Dec 31, 2022

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Products & Services of Adentro

Adentro offers a comprehensive portfolio of products and services, including Guest WiFi Portals, Custom Audiences, Cloud Dashboard, and Customer Email.

Product name locked
Category locked
Primary

Platform to gather customer data via branded WiFi access

Product name locked
Category locked
Locked

Service for building targeted segments from customer profiles

Product name locked
Category locked
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Tool for accessing insights on customer engagement data

Product name locked
Category locked
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System to maintain and utilize customer contact databases

People of Adentro

Headcount 200-500
Employee Profiles 10
Employee Profiles
People
Rob Mitchell-Crossley
VP, Finance
People
Chelsea Nisbet
VP, Customer Success
People
Ben Matlin
CEO
People
Syd K.
Customer Support, Account Manager

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Funding Insights of Adentro

Adentro has successfully raised a total of $106.72M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $12.72 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Adentro

Adentro has secured backing from 12 investors, including venture fund and angel investors. Prominent investors backing the company include Founders Fund, 8VC and Bain Capital Ventures.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Venture capital investments in technology and defense sectors.
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Venture capital firm investing in technology, life sciences, and related sectors.
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Venture capital fund focused on investing in multiple sectors
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Investor details for Adentro

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Investments & Acquisitions by Adentro

Investments
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Investment portfolio details for Adentro

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Financial Statements - Adentro

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Detailed financials for Adentro

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  • Profit trends
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Adentro Comparisons

Adentro Primary company
Description
Cloud-based WiFi marketing software is provided for customer...
Location
San Francisco, United States
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
62
As of 2022
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Peer comparison for Adentro

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Competitors of Adentro

Adentro operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zenput, Bluecore, Yodle, Purple and Sensorberg, among others.

Company Name Domain Founded year HQ Location Description
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Zenput is utilized as an operations execution platform for multi-unit operators.
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Automated personalized trigger-based emails are delivered for e-commerce behavior.
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Online marketing service provider to local businesses
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Wi-Fi-based in-store analytics solutions are provided for offline retailers.
Locked Locked Locked
IoT enabled solutions for multi industry applications
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Personalized digital marketing solutions are delivered to retailers.
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Detailed competitors of Adentro

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Latest news on Adentro

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Complete news archive for Adentro

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Frequently Asked Questions about Adentro

Adentro was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Adentro is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Benjamin Matlin is the current CEO of Adentro.

Adentro is a funded company, having raised a total of $106.72M across 6 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Adentro is 62.

Adentro was founded in 2012 in San Francisco, United States. A cloud-based platform is operated to facilitate WiFi marketing across sectors such as retail, food and beverage, and entertainment. WiFi networks are leveraged to enhance customer engagement, boost online visibility, and gather visitor data. Customer behaviors are analyzed to refine marketing strategies and track activities, supporting informed business decisions in these industries.

Adentro's top competitors include Bluecore, Zenput and Purple.

Adentro offers Guest WiFi Portals, Custom Audiences, Cloud Dashboard, and Customer Email.

Adentro has 12 investors. Key investors include Founders Fund, 8VC, Bain Capital Ventures, First Round Capital, and SV Angel.

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