About AdInnovation
AdInnovation is a Media & Entertainment company based in Meguro (Japan) founded in 2010, and was acquired by Taptica in July 2017. Mobile app advertising and analytics services are offered by AdInnovation. AdInnovation has raised $1.6 million across 1 funding round from investors including Taptica, DBJ Capital and SMBC Venture Capital. Its focus areas include Enterprise Applications, Mobile Advertising, Enabler and Reporting and Analytics. Its legal entity in India is Ation Products And Solutions Private Limited (U72900KA2017PTC102697).
Company details
AdInnovation Inc has three business units for marketing, consulting and technology. In the marketing business, it helps publishers launch the app in Japan and offers PR strategy, app ranking boosting, customer acquisition etc. In the consulting business, it provides services such as sales strategy, product design, developing channel etc. Technology business has product called ASAT for app tracking and analytics which measures conversion rates of search ads, calculate cost-per-action, analyze effectiveness of promotions.
- Headquarters Meguro, Japan
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Website adinnovation.co.jp/en
- Social LinkedIn Facebook
- Acquired by Taptica (Jul 2017)
- Legal Name Ation Products And Solutions Private Limited
- Date of Incorporation 01 May, 2017
- Jurisdiction Bengaluru, Karnataka, India
Associated legal entities of AdInnovation
AdInnovation operates through Ation Products And Solutions Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Ation Products And Solutions Private Limited CIN U72900KA2017PTC102697 | Active | 01 May 2017 | Bengaluru, Karnataka | 2 | View details |
Funding Insights of AdInnovation
AdInnovation has successfully raised a total of $1.6M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.6 million completed in July 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.6M
- Total Rounds 1
- Last Round Seed — $1.6M
- First Round $1.6M
(Jul 2013)
- Investors Count 3
All 1 funding rounds of AdInnovation with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2013 | $1.6M | Seed | – | – |
4 investors in total: 4 institutional.
Investors in AdInnovation
AdInnovation has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Taptica, DBJ Capital and SMBC Venture Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are provided to innovative startups by DBJ Capital. | dbj-cap.jp | Japan | ||
| smbc-vc.co.jp | ||||
Venture capital is invested in AI, energy, and various sectors. | mucap.co.jp | Tokyo, Japan | ||
Mobile users are acquired through AI-powered audience segmentation. | 2012 | taptica.com | Tel Aviv, Israel |
Investor details for AdInnovation
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Ation Products And Solutions Private Limited (AdInnovation)
Ation Products And Solutions Private Limited is the primary company behind AdInnovation. The board of Ation Products And Solutions Private Limited currently have 2 directors; the longest-serving is Hemachandra Jayaraju, appointed in 2017.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Hemachandra Jayaraju DIN 07800257 | Director | 01 May 2017 | 9 yrs 6 mo | Ation Products And Solutions Private Limited |
| Naidu Akulu Panduranga Hemanth Kumar Naidu DIN 07800274 | Director | 01 May 2017 | 9 yrs 6 mo | Ation Products And Solutions Private Limited |
Timeline of AdInnovation
3 dated milestones of AdInnovation across 7 years, from founding to its latest funding, stage changes and deals.
- Founded AdInnovation is founded.
- Funding First funding round of $1.6M.
- Exit Acquired by Taptica.
Web traffic of AdInnovation
The website of AdInnovation (adinnovation.co.jp) receives about 2.1K visits a month.
- Monthly visits2.1K
▲ 21.7% vs previous month
Websites whose visitors overlap most with AdInnovation. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
k-tsushin.jp | k-tsushin.jp | 100% | #3,542,693 | – | |
| innovation.co.jp | 79% | 64.6K | #589,762 | View details | |
| bridge-world.jp | 77% | 4.7K | #3,966,114 | View details | |
g-kit.co.jp | g-kit.co.jp | 76% | #4,088,604 | – | |
 dataflight.wordpress.com | dataflight.wordpress.com | 75% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for AdInnovation
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Adinnovation
Complete news archive for AdInnovation
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Frequently Asked Questions about AdInnovation
AdInnovation was founded in 2010 and raised its 1st funding round 3 years after it was founded.
AdInnovation is headquartered in Meguro, Japan. It is registered at Meguro, Tokyo, Japan.
AdInnovation is a funded company, having raised a total of $1.6M across 1 funding round to date. The company's 1st funding round was a Seed of $1.6M, raised on Jul 2013.
AdInnovation Inc has three business units for marketing, consulting and technology. In the marketing business, it helps publishers launch the app in Japan and offers PR strategy, app ranking boosting, customer acquisition etc. In the consulting business, it provides services such as sales strategy, product design, developing channel etc. Technology business has product called ASAT for app tracking and analytics which measures conversion rates of search ads, calculate cost-per-action, analyze effectiveness of promotions.
AdInnovation has 4 investors. Key investors include Taptica, DBJ Capital, SMBC Venture Capital, and Mitsubishi UFJ Capital.
AdInnovation operates through Ation Products And Solutions Private Limited.
Yes. AdInnovation was acquired by Taptica in July 2017.
The legal entities of AdInnovation currently have 2 directors, including Hemachandra Jayaraju, Naidu Akulu Panduranga Hemanth Kumar Naidu.