About Taptica
Taptica is a publicly listed company based in Tel Aviv (Israel) founded in 2012, and was acquired by Marimedia in July 2014. Mobile users are acquired through AI-powered audience segmentation. Taptica has completed 4 acquisitions, including AdInnovation, Area One and RhythmOne. Taptica offers products and services including Management Platform, Targeting Solutions, and Monetization Services. Its focus areas include Enterprise Applications, AdTech, Ad Network and Mobile. Its legal entity is Tremor International Ltd.
Company details
Taptica is a leading mobile user acquisition platform for brands and app developers to engage valuable mobile users at maximum ROI. Its proprietary technology utilizes artificial intelligence and big data machine learning to build a decision tree from analysis of in-app behavior, enabling audience segmentation from 1st party data. Taptica works with over 150 advertisers and more than 1000 supply and publishing partners. The company also has offices worldwide in San Francisco, New York, Berlin and Tel Aviv.
- Headquarters Tel Aviv, Israel
- Stage Acquired
- SectorsMedia & Entertainment
- Website taptica.com
- Social LinkedIn X Facebook
- Acquired by Marimedia (Jul 2014)
- Legal Name Tap Global Plc
- Annual Revenue$5.34 M (USD)47.11as on Jun 30, 2025
- Net Profit-$7.82 M (USD)68.58as on Jun 30, 2025
- EBITDA-$304.64 K (USD)87.73as on Jun 30, 2025
- Latest Funding Round$45.76M (USD), Post-IPO
Jan 2018
- Investors
- Investments & AcquisitionsAdInnovation
& 3 more
- Acquired byMarimedia
(Jul 2014)
Products & Services of Taptica
Taptica offers a comprehensive portfolio of products and services, including Management Platform, Targeting Solutions, and Monetization Services.
Platform for managing ad campaigns and user acquisition
Tools for precise ad targeting and audience delivery
Services for maximizing revenue from digital traffic
Funding Insights of Taptica
- Total Rounds 2
- Last Round Post-IPO — $45.76M
All 2 funding rounds of Taptica with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | $45.76M | Post-IPO | – | – | – |
| Aug 2013 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Taptica
Taptica has secured backing from 1 investor. Prominent investors backing the company include Marimedia.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| marimedia.com |
Investor details for Taptica
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Taptica
21 people are tracked at Taptica (6 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Tal Mor | CTO | Leadership |
Livnat Libi Saban | Managing Director | Leadership |
Elad Widlanski | Head Of Strategic Partnerships | Leadership |
Adam Shalom | Head of Operations | Leadership |
Sharon Reisner | CMO | Leadership |
Moran Shevach | Director Of Performance | Leadership |
Lior Ron | CPO | Team |
Emma Holland | Senior Publisher Relations Manager | Team |
Adi Fadlon | Customer Success Manager | Team |
Liran Milman | CSM Lead (us & Il) | Team |
Tali Goldshtein | Full Stack Engineer | Team |
Yulia Fatiev | Accounts Payable Bookkeeper | Team |
Tamar Elma | Marketing Coordinator | Team |
Dom Hurmann | Sales & Business Development Manager | Team |
Anat Mann | Senior Publisher Relations Manager | Team |
Ariel Alkaher | Publishers Relations Lead | Team |
Noam Steinfeld | Publishers Relations Manager | Team |
Maya Hod | Accounts Receivable Coordinator | Team |
Liat Sassi Ashkenazi | Financial Controller | Team |
Matan Atias | Data Analyst | Team |
1 more people are available in the full profile.
Complete people profiles for Taptica
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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IPO & Listings of Taptica
Taptica is a publicly listed company on the LSE with ticker symbol TAP in UK, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date28 May 2014
- Listed onLSE: TAP
- Listed entityTAP Global PLC
- Exchange sectorCommercial services
- ISINGB00BMVSDN09
- Share price1.20 GBX · 2026-10-14
- Market capitalisation10,135,316.00 GBX
Financials of Taptica
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 3.9M GBP | -5.7M GBP | -222,370 GBP |
| 2024 | 2.6M GBP | -18.2M GBP | -1.8M GBP |
| 2023 | 2.0M GBP | -1.1M GBP | -1.1M GBP |
| 2022 | 50,000 GBP | -306,160 GBP | -321,790 GBP |
| 2021 | -71,920 GBP | -68,800 GBP |
Detailed financial statements for Taptica
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Taptica
Taptica has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AdInnovation, Area One and RhythmOne.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Audiences are connected to brands via cross-screen video advertising. | rhythmone.com | San Francisco, United States | 2004 | Feb 2019 | $176.49M | |
Demand-side platform for programmatic video advertising is operated. | tremorvideodsp.com | New York, United States | 2017 | Aug 2017 | $50M | |
Mobile app advertising and analytics services are offered by AdInnovation. | adinnovation.co.jp | Meguro, Japan | 2010 | Jul 2017 | $5.7M | |
Programmatic mobile advertising platforms are delivered to data-driven marketers. | areaone.com | Tel Aviv, Israel | 2011 | Sep 2015 | $17M |
Complete acquisition details for Taptica
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Taptica
9 dated milestones of Taptica across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Taptica is founded.
- Funding First funding round.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by Marimedia.
- Acquisition Acquires Area One.
- Acquisition Acquires AdInnovation.
- Acquisition Acquires Tremor Video DSP.
- Funding Latest funding round, Post-IPO, of $45.8M.
- Acquisition Acquires RhythmOne.
Web traffic of Taptica
Websites that share an audience with Taptica (taptica.com).
Websites whose visitors overlap most with Taptica. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| appsflyer.com | 100% | 43.4M | #1,712 | View details | |
| crunchbase.com | 100% | 3.7M | #12,418 | View details | |
login.replicon.com | login.replicon.com | 100% | – | ||
revimedia.com | revimedia.com | 62% | – | ||
| tapcrowd.com | 62% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Taptica
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
2 companies that operate in the same segment as Taptica (Mobile Advertising) in Israel, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Game publishing solutions are provided by Supersonic for developers. | 2009 | Tel Aviv, Israel | USD 23.2 M | |||
Marketing data is unified and ROI is analyzed across channels. | 2014 | Tel Aviv, Israel | USD 50 M |
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Related news about Taptica
Complete news archive for Taptica
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Frequently Asked Questions about Taptica
Taptica was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Taptica is headquartered in Tel Aviv, Israel.
Annual revenue of Taptica is $5.34M as on Jun 30, 2025.
Taptica is a leading mobile user acquisition platform for brands and app developers to engage valuable mobile users at maximum ROI. Its proprietary technology utilizes artificial intelligence and big data machine learning to build a decision tree from analysis of in-app behavior, enabling audience segmentation from 1st party data. Taptica works with over 150 advertisers and more than 1000 supply and publishing partners. The company also has offices worldwide in San Francisco, New York, Berlin and Tel Aviv.
Taptica offers Management Platform, Targeting Solutions, and Monetization Services.
Yes, Taptica is publicly traded on LSE under the ticker symbol TAP.
Taptica has made 4 acquisitions, including AdInnovation, Area One, and RhythmOne.
Taptica has 1 investor. Key investors include Marimedia.
Taptica operates through Tremor International Ltd.
Yes. Taptica was acquired by Marimedia in July 2014.