About Taptica
Taptica is a company based in Tel Aviv (Israel) founded in 2012 was acquired by Marimedia in July 2014.. Taptica has completed 4 acquisitions, including AdInnovation, Area One and RhythmOne. Taptica offers products and services including Management Platform, Targeting Solutions, and Monetization Services. Taptica operates in a competitive market with competitors including InMobi, Tapjoy, Vungle, Chartboost and Liftoff, among others.
- Headquarter Tel Aviv, Israel
- Stage Public
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
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- Legal Name Tap Global Plc
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Annual Revenue
$3.27 M (USD)31.18as on Jun 30, 2024
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Net Profit
$-22.48 M (USD)-1588.89as on Jun 30, 2024
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EBITDA
$-2.24 M (USD)-66.5as on Jun 30, 2024
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Investments & Acquisitions
AdInnovation
& 3 more
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Acquired by
Marimedia
(Jul 09, 2014)
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IPO & Listings of Taptica
Taptica is a publicly listed company on the LSE with ticker symbol TAP in UK, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Taptica
Taptica offers a comprehensive portfolio of products and services, including Management Platform, Targeting Solutions, and Monetization Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for managing ad campaigns and user acquisition
Tools for precise ad targeting and audience delivery
Services for maximizing revenue from digital traffic
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Funding Insights of Taptica
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2013 | Amount | Seed - Taptica | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Taptica
Taptica has secured backing from 1 investor. Prominent investors backing the company include Marimedia. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Taptica
Taptica has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AdInnovation, Area One and RhythmOne. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Demand-side platform for programmatic video advertising is operated.
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2017 | ||||
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Programmatic mobile advertising platforms are delivered to data-driven marketers.
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2011 | ||||
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Mobile app advertising and analytics services are offered by AdInnovation.
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Taptica
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Taptica Comparisons
Competitors of Taptica
Taptica operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as InMobi, Tapjoy, Vungle, Chartboost and Liftoff, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Platform offering mobile ad network software
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| domain | founded_year | HQ Location |
Mobile advertising & monetization
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| domain | founded_year | HQ Location |
Mobile apps are promoted and monetized via in-app video trailers.
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| domain | founded_year | HQ Location |
Ads monetization platform based on mobile games
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| domain | founded_year | HQ Location |
Mobile ad campaigns are managed and optimized via ML platform.
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| domain | founded_year | HQ Location |
Mobile advertising platform and ad network
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Taptica
Frequently Asked Questions about Taptica
When was Taptica founded?
Taptica was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Taptica located?
Taptica is headquartered in Tel Aviv, Israel.
What is the annual revenue of Taptica?
Annual revenue of Taptica is $3.27M as on Jun 30, 2024.
What does Taptica do?
Taptica is a leading mobile user acquisition platform for brands and app developers to engage valuable mobile users at maximum ROI. Its proprietary technology utilizes artificial intelligence and big data machine learning to build a decision tree from analysis of in-app behavior, enabling audience segmentation from 1st party data. Taptica works with over 150 advertisers and more than 1000 supply and publishing partners. The company also has offices worldwide in San Francisco, New York, Berlin and Tel Aviv.
Who are the top competitors of Taptica?
What products or services does Taptica offer?
Taptica offers Management Platform, Targeting Solutions, and Monetization Services.
Is Taptica publicly traded?
Yes, Taptica is publicly traded on LSE under the ticker symbol TAP.
How many acquisitions has Taptica made?
Taptica has made 4 acquisitions, including AdInnovation, Area One, and RhythmOne.
Who are Taptica's investors?
Taptica has 1 investor. Key investors include Marimedia.
What is Taptica's ticker symbol?
The ticker symbol of Taptica is TAP on LSE.
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