Taptica

Tel Aviv, Israel Founded: 2012 • Age: 14 yrs Acquired By Marimedia
Mobile users are acquired through AI-powered audience segmentation.
Annual revenue $5.5M Latest available
Total funding - 1 rounds
Employees - Tracked headcount
Investors 1 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Taptica

Taptica is a company based in Tel Aviv (Israel) founded in 2012 was acquired by Marimedia in July 2014. Taptica has completed 4 acquisitions, including AdInnovation, Area One and RhythmOne. Taptica offers products and services including Management Platform, Targeting Solutions, and Monetization Services. Taptica operates in a competitive market with competitors including InMobi, Tapjoy, Vungle, Chartboost and Liftoff, among others.

  • Headquarter Tel Aviv, Israel
  • Stage Public
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Tap Global Plc
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $5.45 M (USD)
    52.28
    as on Jun 30, 2025
  • Net Profit
    -$7.99 M (USD)
    67.48
    as on Jun 30, 2025
  • EBITDA
    -$311.04 K (USD)
    87.3
    as on Jun 30, 2025
  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
  • Acquired by
    Marimedia

    (Jul 09, 2014)

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IPO & Listings of Taptica

Taptica is a publicly listed company on the LSE with ticker symbol TAP in UK, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: LSE · Ticker: TAP · Sector: Commercial services · UK

Products & Services of Taptica

Taptica offers a comprehensive portfolio of products and services, including Management Platform, Targeting Solutions, and Monetization Services.

Product name locked
Category locked
Primary

Platform for managing ad campaigns and user acquisition

Product name locked
Category locked
Locked

Tools for precise ad targeting and audience delivery

Product name locked
Category locked
Locked

Services for maximizing revenue from digital traffic

People of Taptica

Headcount 50-200
Employee Profiles 21
Employee Profiles
People
Lior Ron
CPO
People
Tal Mor
CTO
People
Emma Holland
Senior Publisher Relations Manager
People
Adi Fadlon
Customer Success Manager

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Funding Insights of Taptica

Investors in Taptica

Taptica has secured backing from 1 investor. Prominent investors backing the company include Marimedia.

All
Investor Description Founded Year Domain Location
-
Locked Locked Locked
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Investor details for Taptica

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Taptica

Taptica has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AdInnovation, Area One and RhythmOne.

Investments
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Investment portfolio details for Taptica

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Demand-side platform for programmatic video advertising is operated.
Locked Locked 2017 Locked
Programmatic mobile advertising platforms are delivered to data-driven marketers.
Locked Locked 2011 Locked
Mobile app advertising and analytics services are offered by AdInnovation.
Locked Locked 2010 Locked
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Complete acquisition details for Taptica

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Taptica

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Detailed financials for Taptica

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  • Historical revenue
  • Profit trends
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Taptica Comparisons

Taptica Primary company
Description
Mobile users are acquired through AI-powered audience segmen...
Location
Tel Aviv, Israel
Founded Year
2012
Annual Revenue
$5.45 M (USD)
Net Profit
-$7.99 M (USD)
EBITDA
-$311.04 K (USD)
Employees
Not available
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Peer comparison for Taptica

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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  • Operating benchmarks

Verified entity values are shown only after access is granted.

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Competitors of Taptica

Taptica operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as InMobi, Tapjoy, Vungle, Chartboost and Liftoff, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Platform offering mobile ad network software
Locked Locked Locked
Mobile advertising & monetization
Locked Locked Locked
Mobile apps are promoted and monetized via in-app video trailers.
Locked Locked Locked
Ads monetization platform based on mobile games
Locked Locked Locked
Mobile ad campaigns are managed and optimized via ML platform.
Locked Locked Locked
Mobile advertising platform and ad network
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Detailed competitors of Taptica

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  • Domains and locations
  • Full company profiles
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Verified entity values are shown only after access is granted.

Latest news on Taptica

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Complete news archive for Taptica

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  • Source and publication date
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Frequently Asked Questions about Taptica

Taptica was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Taptica is headquartered in Tel Aviv, Israel.

Annual revenue of Taptica is $5.45M as on Jun 30, 2025.

Taptica is a leading mobile user acquisition platform for brands and app developers to engage valuable mobile users at maximum ROI. Its proprietary technology utilizes artificial intelligence and big data machine learning to build a decision tree from analysis of in-app behavior, enabling audience segmentation from 1st party data. Taptica works with over 150 advertisers and more than 1000 supply and publishing partners. The company also has offices worldwide in San Francisco, New York, Berlin and Tel Aviv.

Taptica's top competitors include InMobi, Tapjoy and Vungle.

Taptica offers Management Platform, Targeting Solutions, and Monetization Services.

Yes, Taptica is publicly traded on LSE under the ticker symbol TAP.

Taptica has made 4 acquisitions, including AdInnovation, Area One, and RhythmOne.

Taptica has 1 investor. Key investors include Marimedia.

The ticker symbol of Taptica is TAP on LSE.

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