About AdNgin
AdNgin is a company based in Tel Aviv (Israel) founded in 2014 was acquired by Outbrain in June 2018.. AdNgin offers products and services including Native Advertising, Contextual Advertising, and Smartlogic. AdNgin operates in a competitive market with competitors including PubMatic, Sovrn, Sharethrough, Sonobi and Brightcom, among others.
- Headquarter Tel Aviv, Israel
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Outbrain Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
Outbrain
(Jun 05, 2018)
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Products & Services of AdNgin
AdNgin offers a comprehensive portfolio of products and services, including Native Advertising, Contextual Advertising, and Smartlogic. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for delivering native ads to boost user engagement and attention.
Service for context-based ads to enhance relevance and performance.
Technology for optimizing ad revenue and audience recirculation.
Funding Insights of AdNgin
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in AdNgin
AdNgin has secured backing from 1 investor. Prominent investors backing the company include Outbrain Direct Response. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Native advertising solutions are delivered via a cloud-based content platform.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by AdNgin
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - AdNgin
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adngin Comparisons
Competitors of AdNgin
AdNgin operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PubMatic, Sovrn, Sharethrough, Sonobi and Brightcom, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
SSP software is offered to publishers for ad inventory sales.
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Platform offering SSP solution
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Ad network software is offered to connect advertisers and publishers.
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Premium programmatic advertising solutions are provided for publishers and advertisers.
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Digital ad inventory is monetized across devices by publisher platform.
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| domain | founded_year | HQ Location |
Platform offering SSP software
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about AdNgin
When was AdNgin founded?
AdNgin was founded in 2014.
Where is AdNgin located?
AdNgin is headquartered in Tel Aviv, Israel.
What does AdNgin do?
AdNgin was founded in 2014 in Tel Aviv, Israel, within the adtech sector. A testing platform is offered to publishers for optimizing ad layouts. Custom configurations are suggested by a proprietary algorithm in real-time, drawing on visitor data and comprehensive analytics. An analytics dashboard is provided to assess visitor responses to various layouts. Ad-specific designs are enabled to enhance click-through rates and revenue potential.
Who are the top competitors of AdNgin?
AdNgin's top competitors include PubMatic, Sovrn and Sharethrough.
What products or services does AdNgin offer?
AdNgin offers Native Advertising, Contextual Advertising, and Smartlogic.
Who are AdNgin's investors?
AdNgin has 1 investor. Key investors include Outbrain Direct Response.