About Alternative Apparel
Alternative Apparel is a Retail company based in Norcross (United States) founded in 1995, and was acquired by Hanes in October 2017. It operates as a brand of casual apparel for men and women. The company has 150 employees. Its chief executive is Evan Toporek. Its website alternativeapparel.com draws about 11 thousand monthly visits. Alternative Apparel offers products and services including Sustainable Apparel and Eco-friendly Products. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its legal entity is ALTERNATIVE APPAREL, INC. Its competitors include True Religion Apparel, Inditex, Everlane, American Eagle Outfitters and Levi Strauss and 3 more; 3 of its 8 listed competitors have raised funding.
Company details
Alternative Apparel was founded in 1995 in Norcross, United States, within the apparel sector. Casual and formal clothing for men and women, such as tops, t-shirts, hoodies, dresses, sweats, bottoms, and outerwear, is provided. Sales occur via an online platform, company stores, and third-party retailers. Additional brands are distributed by the company to broaden its product range.
Products & Services of Alternative Apparel
Alternative Apparel offers a comprehensive portfolio of products and services, including Sustainable Apparel and Eco-friendly Products.
Offers eco-friendly clothing with minimal environmental impact.
Provides sustainable items to support ethical fashion choices.
Funding Insights of Alternative Apparel
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Alternative Apparel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2008 | – | Private Equity Round | β | β |
2 investors in total: 2 institutional.
Investors in Alternative Apparel
Alternative Apparel has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Hanes and Rosewood Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | rosewoodcap.com | - | |
Casual apparel for men and women is provided by Hanes. | 1901 | hanes.com | Clinton, United States |
Investor details for Alternative Apparel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Alternative Apparel
9 people are tracked at Alternative Apparel (1 in leadership, 8 in team); the tracked headcount is 150.
| Name | Role | Group |
|---|---|---|
Evan Toporek | CEO | Leadership |
Nurane Haqverdiyeva | Manager | Team |
Paul Ellis | Ux/ui Designer | Team |
Caroline Hust | Designer | Team |
Erica Bonilla | Store Manager | Team |
Chad Leblanc | Inside Sales Representative | Team |
Franchesca Collins | Account Executive (se Imprintables) | Team |
Chris Burden | Photographer | Team |
Melissa Arey | Buyer | Team |
Complete people profiles for Alternative Apparel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Alternative Apparel
3 dated milestones of Alternative Apparel across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Alternative Apparel is founded.
- Funding First funding round.
- Exit Acquired by Hanes.
Competitors of Alternative Apparel
Alternative Apparel has 8 listed competitors in our database, 3 of them funded. They include True Religion Apparel, Inditex, Everlane, American Eagle Outfitters and Levi Strauss, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| truereligion.com | 2002 | Los Angeles, United States | – | 1,453 | Internet first brand of fashion apparel wear for men and women | |
| inditex.com | 1974 | Arteixo, Spain | – | 171,839 | Retailer of fashion products | |
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| ae.com | 1977 | Pittsburgh, United States | – | 40,000 | Multi-category fashion products for men and women are offered. | |
| levistrauss.com | 1853 | San Francisco, United States | – | 18,000 | Brand of fashion apparel for men and women | |
| allsaints.com | 1994 | London, United Kingdom | $14.29M | 314 | Internet first brand of casual apparel wear for men and women | |
| 100thieves.com | 2017 | Los Angeles, United States | $95M | 149 | Multi-category casual apparel is offered online for men and women. | |
| hanes.com | 1901 | Clinton, United States | – | 48,000 | Casual apparel for men and women is provided by Hanes. |
Detailed competitors of Alternative Apparel
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Alternative Apparel
The website of Alternative Apparel (alternativeapparel.com) receives about 11.3K visits a month.
- Monthly visits11.3K
▲ 25.4% vs previous month
Websites whose visitors overlap most with Alternative Apparel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nextlevelapparel.com | 100% | 70.7K | #432,545 | View details | |
| zappos.com | 100% | 20.7M | #1,928 | View details | |
americanapparel.net | americanapparel.net | 100% | – | – | β |
| alstyle.com | 100% | – | – | View details | |
attitudeclothing.co.uk | attitudeclothing.co.uk | 99% | – | #116,739 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Alternative Apparel
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- 40 similar websites
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Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as Alternative Apparel (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Related news about Alternative Apparel
Complete news archive for Alternative Apparel
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Frequently Asked Questions about Alternative Apparel
Alternative Apparel was founded in 1995 and raised its 1st funding round 13 years after it was founded.
Alternative Apparel is headquartered in Norcross, United States. It is registered at Norcross, Georgia, United States.
Evan Toporek is the current CEO of Alternative Apparel.
Alternative Apparel has 150 employees.
Alternative Apparel was founded in 1995 in Norcross, United States, within the apparel sector. Casual and formal clothing for men and women, such as tops, t-shirts, hoodies, dresses, sweats, bottoms, and outerwear, is provided. Sales occur via an online platform, company stores, and third-party retailers. Additional brands are distributed by the company to broaden its product range.
Alternative Apparel's top competitors include True Religion Apparel, Everlane and Inditex.
Alternative Apparel offers Sustainable Apparel and Eco-friendly Products.
Alternative Apparel has 2 investors. Key investors include Hanes, and Rosewood Capital.
Alternative Apparel operates through Alternative Apparel, Inc..
Yes. Alternative Apparel was acquired by Hanes in October 2017.

