About Ambassador
Ambassador is a company based in Royal Oak (United States) founded in 2010 was acquired by Intrado in October 2018. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Ambassador has raised $12.6 million across 9 funding rounds from investors including Intrado, Techstars and Sage Growth Capital. Ambassador has completed 1 acquisition, including Cloudomatic. Ambassador offers products and services including Ambassador Engage, Ambassador HiroAI, and Ambassador Rewards. Ambassador operates in a competitive market with competitors including Influitive, BNI, Extole, Firstup and Mention Me, among others.
- Headquarter Royal Oak, United States
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Ambassador Software
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Products & Services of Ambassador
Ambassador offers a comprehensive portfolio of products and services, including Ambassador Engage, Ambassador HiroAI, and Ambassador Rewards. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Referral and loyalty initiatives are launched with automation.
AI engine is provided for smarter customer engagement.
Personalized rewards are delivered through customizable flow systems.
Funding Insights of Ambassador
Ambassador has successfully raised a total of $12.6M across 9 strategic funding rounds. The most recent funding activity was a Angel Round round of $7 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Angel Round — $7.0M
- First Round First Round
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Dec, 2025 | Amount | Angel Round - Ambassador | Valuation |
investors |
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| Dec, 2023 | Amount | Debt – Conventional - Ambassador | Valuation |
investors |
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| Nov, 2022 | Amount | Series B - Ambassador | Valuation | Sage Growth Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ambassador
Ambassador has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Intrado, Techstars and Sage Growth Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Venture capital is invested in US sectors by Ludlow Ventures.
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Founded Year | Domain | Location | |
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Investments in US tech startups are made by Zelkova Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ambassador
Ambassador has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Cloudomatic. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Provider of cloud services
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2010 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Ambassador
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ambassador Comparisons
Competitors of Ambassador
Ambassador operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Influitive, BNI, Extole, Firstup and Mention Me, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Advocate marketing software is provided for B2B technology firms.
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| domain | founded_year | HQ Location |
Referral marketing solutions are provided to businesses through networking platforms.
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| domain | founded_year | HQ Location |
B2C and P2P referral automation platform
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| domain | founded_year | HQ Location |
Cloud-based communication and employee experience management platform for enterprises
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| domain | founded_year | HQ Location |
Referral marketing solutions are delivered for eCommerce via word-of-mouth channels.
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| domain | founded_year | HQ Location |
App-based online platform offering rewards
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ambassador
Frequently Asked Questions about Ambassador
When was Ambassador founded?
Ambassador was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Where is Ambassador located?
Ambassador is headquartered in Royal Oak, United States. It is registered at Royal Oak, Michigan, United States.
Is Ambassador a funded company?
Ambassador is a funded company, having raised a total of $12.6M across 9 funding rounds to date.
What does Ambassador do?
Ambassador Software is focused on delivering a comprehensive customer engagement platform. Solutions are offered for referral marketing, affiliate programs, and loyalty initiatives across various industries including telecommunications, B2B SaaS, EdTech, FinTech, retail, and renewable energy. Personalized customer journeys, AI-driven engagement through HiroAI, and automated reward systems are developed to enhance acquisition, retention, and advocacy. Omnichannel communication tools are integrated to ensure seamless messaging across email, SMS, and other platforms. Secure data management with vaults and ledgers is prioritized to support compliance and scalability for enterprise, mid-market, and SMB clients.
Who are the top competitors of Ambassador?
What products or services does Ambassador offer?
Ambassador offers Ambassador Engage, Ambassador HiroAI, and Ambassador Rewards.
How many acquisitions has Ambassador made?
Ambassador has made 1 acquisition, including Cloudomatic.
Who are Ambassador's investors?
Ambassador has 13 investors. Key investors include Intrado, Techstars, Sage Growth Capital, Ludlow Ventures, and Zelkova Ventures.
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