About Ambassador
Ambassador is a Technology company based in Royal Oak (United States) founded in 2010, and was acquired by Intrado in October 2018. It operates as a cloud-based referral and advocacy marketing platforms are provided for businesses. It operates on a SaaS (Software-as-a-Service) and Subscription Services model. Ambassador has raised $9.8 million across 9 funding rounds from investors including Intrado, Techstars and Sage Growth Capital. Ambassador has completed 1 acquisition, including Cloudomatic. Its website getambassador.com draws about 31 thousand monthly visits. Ambassador offers products and services including Ambassador Engage, Ambassador HiroAI, and Ambassador Rewards. Its focus areas include Software, Marketing Software, Artificial Intelligence and Customer Engagement AI. Its legal entity is Ambassador Software. Its competitors include Influitive, BNI, Extole, Firstup and Mention Me and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
Ambassador Software is focused on delivering a comprehensive customer engagement platform. Solutions are offered for referral marketing, affiliate programs, and loyalty initiatives across various industries including telecommunications, B2B SaaS, EdTech, FinTech, retail, and renewable energy. Personalized customer journeys, AI-driven engagement through HiroAI, and automated reward systems are developed to enhance acquisition, retention, and advocacy. Omnichannel communication tools are integrated to ensure seamless messaging across email, SMS, and other platforms. Secure data management with vaults and ledgers is prioritized to support compliance and scalability for enterprise, mid-market, and SMB clients.
- Headquarters Royal Oak, United States
- Stage Acquired
- SectorsTechnology
- Phone•••• ••••
- Website getambassador.com
- Social LinkedIn X Facebook
- Acquired by Intrado (Oct 2018)
- Legal Name Ambassador Software
Products & Services of Ambassador
Ambassador offers a comprehensive portfolio of products and services, including Ambassador Engage, Ambassador HiroAI, and Ambassador Rewards.
Referral and loyalty initiatives are launched with automation.
AI engine is provided for smarter customer engagement.
Personalized rewards are delivered through customizable flow systems.
Funding Insights of Ambassador
Ambassador has successfully raised a total of $9.8M across 9 strategic funding rounds. The most recent funding activity was a Angel Round of $7 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.8M
- Total Rounds 9
- Last Round Angel Round — $7M
- Investors Count 12
All 9 funding rounds of Ambassador with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2025 | $7M | Angel Round | – | – | |
| Dec 2023 | $4.47M | Debt – Conventional | – | – | – |
| Nov 2022 | – | Series B | – | Sage Growth Capital | – |
| Nov 2022 | – | Debt – Conventional | – | – | |
| Apr 2015 | $2.8M | Series A | – | Arthur Ventures | |
| Mar 2015 | $2.8M | Unspecified | – | – | – |
| Feb 2012 | – | Angel Round | – | – | |
| Jun 2011 | – | Seed | – | – | |
| Jun 2011 | – | Seed | – | – |
13 investors in total: 10 institutional and 3 angel.
Investors in Ambassador
Ambassador has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Intrado, Techstars and Sage Growth Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | sagegrowthcapital.com | - | |
Venture capital is invested in US sectors by Ludlow Ventures. | – | ludlowventures.com | Detroit, United States | |
Investments in US tech startups are made by Zelkova Ventures. | – | zelkovavc.com | Miami, United States | |
US focused seed & early stage VC firm | – | arthurventures.com | Minneapolis, United States | |
Early-stage venture capital investments are made in US tech sectors. | – | socialstarts.com | San Francisco, United States | |
Early-stage venture capital is provided to ambitious entrepreneurs. | 2015 | matchstick.vc | United States | |
Seed-stage investments in US tech and offline sectors are targeted. | – | 313v.com | - | |
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
- | – | startgarden.co | - | |
AC Archibald Cox Jr | - | – | unknown_e2cd2247171746c59 | - |
Investor details for Ambassador
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Ambassador
Ambassador has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Cloudomatic.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of cloud services | cloudomatic.com | Coogee, Australia | 2010 | Jan 2011 | •••• |
Complete acquisition details for Ambassador
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Ambassador
5 dated milestones of Ambassador across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Ambassador is founded.
- Acquisition Acquires Cloudomatic.
- Funding First funding round.
- Exit Acquired by Intrado.
- Funding Latest funding round, Angel Round, of $7.0M.
Competitors of Ambassador
Ambassador has 9 listed competitors in our database, 8 of them funded. They include Influitive, BNI, Extole, Firstup and Mention Me, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| influitive.com | 2010 | Toronto, Canada | $59.93M | – | Advocate marketing software is provided for B2B technology firms. | |
| bni.com | 1985 | Charlotte, United States | – | 718 | Referral marketing solutions are provided to businesses through networking platforms. | |
| extole.com | 2009 | San Francisco, United States | $54.18M | 35 | B2C and P2P referral automation platform | |
| firstup.io | 2008 | San Francisco, United States | $126.8M | 148 | Cloud-based communication and employee experience management platform for enterprises | |
| mention-me.com | 2013 | London, United Kingdom | $32M | 124 | Referral marketing solutions are delivered for eCommerce via word-of-mouth channels. | |
| qmee.com | 2012 | London, United Kingdom | $2M | 44 | App-based online platform offering rewards | |
| socialchorus.com | 2008 | San Francisco, United States | $44.68M | 249 | Advocate Marketing Solution | |
| ambassify.com | 2010 | Beringen, Belgium | $2.51M | 12 | Cloud-based solutions for employee engagement and brand collaboration are provided. | |
| broadly.com | 2013 | Oakland, United States | $16.7M | 66 | Referral Automation and Search Engine Optimization platform for SMBs |
Detailed competitors of Ambassador
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Ambassador
The website of Ambassador (getambassador.com) receives about 31.5K visits a month.
- Monthly visits31.5K
▼ 4.4% vs previous month
Websites whose visitors overlap most with Ambassador. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| crakrevenue.com | 100% | – | #199,483 | View details | |
| affise.com | 91% | 233.7K | #148,593 | View details | |
zferral.com | zferral.com | 91% | – | – | – |
| postaffiliatepro.com | 80% | – | #13,099 | View details | |
| google.com | 72% | 85.8B | #1 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ambassador
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
10 companies that operate in the same segment as Ambassador (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Ambassador
Complete news archive for Ambassador
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- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about Ambassador
Ambassador was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Ambassador is headquartered in Royal Oak, United States. It is registered at Royal Oak, Michigan, United States.
Ambassador is a funded company, having raised a total of $9.8M across 9 funding rounds to date.
Ambassador Software is focused on delivering a comprehensive customer engagement platform. Solutions are offered for referral marketing, affiliate programs, and loyalty initiatives across various industries including telecommunications, B2B SaaS, EdTech, FinTech, retail, and renewable energy. Personalized customer journeys, AI-driven engagement through HiroAI, and automated reward systems are developed to enhance acquisition, retention, and advocacy. Omnichannel communication tools are integrated to ensure seamless messaging across email, SMS, and other platforms. Secure data management with vaults and ledgers is prioritized to support compliance and scalability for enterprise, mid-market, and SMB clients.
Ambassador offers Ambassador Engage, Ambassador HiroAI, and Ambassador Rewards.
Ambassador has made 1 acquisition, including Cloudomatic.
Ambassador has 13 investors. Key investors include Intrado, Techstars, Sage Growth Capital, Ludlow Ventures, and Zelkova Ventures.
Ambassador operates through Ambassador Software.
Yes. Ambassador was acquired by Intrado in October 2018.