About Ambassador
Ambassador is a company based in Royal Oak (United States) founded in 2010 was acquired by Intrado in October 2018. It operates as a SaaS (Software-as-a-Service) and Subscription Services. Ambassador has raised $12.6 million across 9 funding rounds from investors including Intrado, Techstars and Sage Growth Capital. Ambassador has completed 1 acquisition, including Cloudomatic. Ambassador offers products and services including Ambassador Engage, Ambassador HiroAI, and Ambassador Rewards. Ambassador operates in a competitive market with competitors including Influitive, BNI, Extole, Firstup and Mention Me, among others.
- Headquarter Royal Oak, United States
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Ambassador Software
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Products & Services of Ambassador
Ambassador offers a comprehensive portfolio of products and services, including Ambassador Engage, Ambassador HiroAI, and Ambassador Rewards.
Referral and loyalty initiatives are launched with automation.
AI engine is provided for smarter customer engagement.
Personalized rewards are delivered through customizable flow systems.
Funding Insights of Ambassador
Ambassador has successfully raised a total of $12.6M across 9 strategic funding rounds. The most recent funding activity was a Angel Round of $7 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Angel Round — $7.0M
- First Round First Round
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Dec, 2025 | Amount | Angel Round - Ambassador | Valuation |
investors |
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| Dec, 2023 | Amount | Debt – Conventional - Ambassador | Valuation |
investors |
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| Nov, 2022 | Amount | Series B - Ambassador | Valuation | Sage Growth Capital |
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Investors in Ambassador
Ambassador has secured backing from 13 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Intrado, Techstars and Sage Growth Capital.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Venture capital is invested in US sectors by Ludlow Ventures.
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Investments in US tech startups are made by Zelkova Ventures.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ambassador
Ambassador has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Cloudomatic.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Provider of cloud services
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2010 |
Financial Statements - Ambassador
Ambassador Comparisons
Competitors of Ambassador
Ambassador operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Influitive, BNI, Extole, Firstup and Mention Me, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Advocate marketing software is provided for B2B technology firms.
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| domain | founded_year | HQ Location |
Referral marketing solutions are provided to businesses through networking platforms.
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| domain | founded_year | HQ Location |
B2C and P2P referral automation platform
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| domain | founded_year | HQ Location |
Cloud-based communication and employee experience management platform for enterprises
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| domain | founded_year | HQ Location |
Referral marketing solutions are delivered for eCommerce via word-of-mouth channels.
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| domain | founded_year | HQ Location |
App-based online platform offering rewards
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Frequently Asked Questions about Ambassador
Ambassador was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Ambassador is headquartered in Royal Oak, United States. It is registered at Royal Oak, Michigan, United States.
Ambassador is a funded company, having raised a total of $12.6M across 9 funding rounds to date.
Ambassador Software is focused on delivering a comprehensive customer engagement platform. Solutions are offered for referral marketing, affiliate programs, and loyalty initiatives across various industries including telecommunications, B2B SaaS, EdTech, FinTech, retail, and renewable energy. Personalized customer journeys, AI-driven engagement through HiroAI, and automated reward systems are developed to enhance acquisition, retention, and advocacy. Omnichannel communication tools are integrated to ensure seamless messaging across email, SMS, and other platforms. Secure data management with vaults and ledgers is prioritized to support compliance and scalability for enterprise, mid-market, and SMB clients.
Ambassador offers Ambassador Engage, Ambassador HiroAI, and Ambassador Rewards.
Ambassador has made 1 acquisition, including Cloudomatic.
Ambassador has 13 investors. Key investors include Intrado, Techstars, Sage Growth Capital, Ludlow Ventures, and Zelkova Ventures.