About Approach
Approach is a Healthcare company based in Philadelphia (United States) founded in 2019 by Andrew Potter and Luke Lim. A cloud-based platform is utilized for gym management operations. Approach has raised $1.5 million across 1 funding round from investors including Crux Collective. Its website approach.app draws about 254 thousand monthly visits. Approach offers products and services including Approach Software, Customer Management Tool, and Operations Streamlining Feature. Its focus areas include HealthTech, Fitness & Wellness Tech, Tools for Fitness Professionals and Fitness Centers. Its competitors include Mindbody, Zen Planner and Upper Hand; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2019 and based in Philadelphia, United States, Approach operates as a cloud-based platform in the fitness sector. Memberships, check-ins, billing, inventories, customer engagement, certifications, and waivers are managed for fitness centers. Multiple business aspects are streamlined through these features, supporting operations across various gym locations.
- Headquarters Philadelphia, United States
- Founders Andrew Potter, Luke Lim
- SectorsHealthcare
- Website approach.app
- Social LinkedIn Facebook Instagram
- Total Equity Funding$1.5M (USD)
in 1 rounds
- Latest Funding Round$1.5M (USD), Seed
Oct 2021
- Investors
Products & Services of Approach
Approach offers a comprehensive portfolio of products and services, including Approach Software, Customer Management Tool, and Operations Streamlining Feature.
Platform for handling customer and operational tasks in climbing gyms.
Tool for simplifying customer interactions and membership billing.
Feature for efficient staff scheduling and inventory tracking.
Funding Insights of Approach
Approach has successfully raised a total of $1.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.5 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.5M
- Total Rounds 1
- Last Round Seed — $1.5M
- First Round $1.5M
(Oct 2021)
- Investors Count 1
All 1 funding rounds of Approach with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $1.5M | Seed | – | Crux Collective | – |
1 investors in total: 1 institutional.
Investors in Approach
Approach has secured backing from 1 investor. Prominent investors backing the company include Crux Collective.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Crux Collective is focused on empowering climbing centers globally. | crux-collective.com | Austin, USA |
Investor details for Approach
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Approach
2 people are tracked at Approach (2 in leadership).
| Name | Role | Group |
|---|---|---|
Andrew Potter | Co-Founder | Leadership |
Luke Lim | Co-Founder & CTO | Leadership |
Complete people profiles for Approach
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Approach
2 dated milestones of Approach across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Approach is founded.
- Funding First funding round of $1.5M.
Competitors of Approach
Approach has 3 listed competitors in our database, 3 of them funded. They include Mindbody, Zen Planner and Upper Hand.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mindbodyonline.com | 2001 | San Luis Obispo, United States | $118.01M | 1,046 | Provider of SaaS-driven business management software for beauty salons and fitness centers | |
| zenplanner.com | 2006 | Highlands, United States | $11.15M | 61 | Cloud-based software for fitness business management is offered. | |
| upperhand.com | 2015 | Indianapolis, United States | $11.14M | Cloud-based software for gym management and scheduling is provided. |
Detailed competitors of Approach
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Approach
The website of Approach (approach.app) receives about 253.8K visits a month.
- Monthly visits253.8K
▲ 29.3% vs previous month
Websites whose visitors overlap most with Approach. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| boulderingproject.com | 100% | #155,797 | View details | ||
climbersrock.com | climbersrock.com | 66% | #1,021,059 | – | |
heylo.com | heylo.com | 43% | #101,144 | – | |
| managingmadrid.com | 43% | #44,246 | View details | ||
| strava.com | 43% | 35.4M | #953 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 28 similar websites and full traffic analytics for Approach
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 28 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Approach (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Frequently Asked Questions about Approach
Approach was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Approach is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania, United States.
Approach is a funded company, having raised a total of $1.5M across 1 funding round to date. The company's 1st funding round was a Seed of $1.5M, raised on Oct 2021.
Founded in 2019 and based in Philadelphia, United States, Approach operates as a cloud-based platform in the fitness sector. Memberships, check-ins, billing, inventories, customer engagement, certifications, and waivers are managed for fitness centers. Multiple business aspects are streamlined through these features, supporting operations across various gym locations.
Approach's top competitors include Mindbody, Zen Planner and Upper Hand.
Approach offers Approach Software, Customer Management Tool, and Operations Streamlining Feature.
Approach has 1 investor. Key investors include Crux Collective.
The website of Approach receives about 254 thousand visits a month.