About Appuri
Appuri is a Technology company based in Seattle (United States) founded in 2012, and was acquired by DocuSign in December 2017. Customer churn is predicted via machine learning on usage data. Appuri has raised $6.53 million across 5 funding rounds from investors including DocuSign, Divergent Ventures and TDF Ventures. The company has 14 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, Customer Success Management, Customer Metrics and Predictive Analytics. Its competitors include Twilio, Acquia and Segment; 3 of its 3 listed competitors have raised funding.
Company details
Appuri was founded in 2012 in Seattle, United States, focusing on data analytics for customer retention in the SaaS sector. Customer usage data is ingested, normalized, and stored in Amazon Redshift by the service. Backstop tools are employed to analyze behavioral patterns through machine learning algorithms, enabling churn prediction and point-and-click retention scoring solutions for companies.
- Headquarters Seattle, United States
- Employees 14
- Stage Acquired
- SectorsTechnology
- Website appuri.com
- Social LinkedIn X
- Acquired by DocuSign (Dec 2017)
Funding Insights of Appuri
Appuri has successfully raised a total of $6.53M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.53M
- Total Rounds 5
- Last Round Series A — $2M
- First Round $20,000
(Mar 2013)
- Investors Count 5
All 5 funding rounds of Appuri with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2017 | $2M | Series A | – | Divergent Ventures, TDF Ventures | – |
| Jun 2016 | $2.25M | Series A | – | – | – |
| Jun 2015 | $2M | Seed | – | – | |
| Aug 2014 | $261,000 | Seed | – | – | – |
| Mar 2013 | $20,000 | Seed | – | – |
6 investors in total: 6 institutional.
Investors in Appuri
Appuri has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include DocuSign, Divergent Ventures and TDF Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage US tech companies are invested in by Divergent Ventures. | divergentvc.com | Seattle, United States | ||
Early-stage investments are provided by TDF Ventures in US companies. | tdfventures.com | Chevy Chase, United States | ||
Seed and early-stage investments are focused on US tech companies. | baselinev.com | San Francisco, United States | ||
Private equity investments are backed by a single-family office firm. | capital.vulcan.com | Seattle, United States | ||
Investment in early-stage enterprise B2B startups. | 9milelabs.com | |||
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | docusign.com | San Francisco, United States |
Investor details for Appuri
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Timeline of Appuri
4 dated milestones of Appuri across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Appuri is founded.
- Funding First funding round of $20K.
- Funding Latest funding round, Series A, of $2.0M.
- Exit Acquired by DocuSign.
Competitors of Appuri
Appuri has 3 listed competitors in our database, 3 of them funded. They include Twilio, Acquia and Segment.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| segment.com | 2011 | San Francisco, United States | $300M | 450 | Customer data is integrated and collected via cloud-based API platform. |
Detailed competitors of Appuri
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Appuri
Websites that share an audience with Appuri (appuri.com).
Websites whose visitors overlap most with Appuri. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bridgei2i.com | 100% | View details | |||
| forrester.com | 98% | 308.9K | #156,504 | View details | |
| linkedin.com | 60% | 1.9B | #18 | View details | |
| google.com | 60% | 85.8B | #1 | View details | |
| apple.com | 40% | 530.5M | #73 | View details |
Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as Appuri (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Related news about Appuri
Complete news archive for Appuri
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Frequently Asked Questions about Appuri
Appuri was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Appuri is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Appuri is a funded company, having raised a total of $6.53M across 5 funding rounds to date. The company's 1st funding round was a Seed of $20K, raised on Mar 2013.
Appuri has 14 employees.
Appuri was founded in 2012 in Seattle, United States, focusing on data analytics for customer retention in the SaaS sector. Customer usage data is ingested, normalized, and stored in Amazon Redshift by the service. Backstop tools are employed to analyze behavioral patterns through machine learning algorithms, enabling churn prediction and point-and-click retention scoring solutions for companies.
Appuri has 6 investors. Key investors include DocuSign, Divergent Ventures, TDF Ventures, Baseline Ventures, and Vulcan Capital.
Yes. Appuri was acquired by DocuSign in December 2017.