About Arbor
Arbor is a Media & Entertainment company based in New York (United States) founded in 2014, and was acquired by LiveRamp in November 2016. People-based data marketplace is facilitated for marketers and publishers. It operates in the Media & Entertainment and Technology sectors. Arbor has raised $8.75 million across 2 funding rounds from investors including LiveRamp, Canaan and First Round Capital. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Data Management Platform and Data as a Service. Its competitors include mParticle, Alliance Data and Choozle; 2 of its 3 listed competitors have raised funding.
Company details
Arbor was founded in 2014 and is headquartered in New York, United States, with an additional office in San Francisco. A marketplace for people-based data is operated, allowing marketers to obtain customer insights and tools for precise targeting across devices. Publishers and app developers are enabled to monetize data assets in a privacy-compliant and transparent way. CRM systems are connected by data buyers for real-time customer recognition.
Funding Insights of Arbor
Arbor has successfully raised a total of $8.75M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6.5 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.75M
- Total Rounds 2
- Last Round Series A — $6.5M
- First Round $2.25M
(Mar 2015)
- Investors Count 2
All 2 funding rounds of Arbor with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2016 | $6.5M | Series A | – | – | |
| Mar 2015 | $2.25M | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Arbor
Arbor has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include LiveRamp, Canaan and First Round Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Canaan is recognized as an early-stage venture capital firm. | 1987 | canaan.com | San Francisco, United States | |
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Offline customer data is connected and activated for online advertising. | 2011 | liveramp.com | San Francisco, United States |
Investor details for Arbor
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Timeline of Arbor
4 dated milestones of Arbor across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Arbor is founded.
- Funding First funding round of $2.2M.
- Funding Latest funding round, Series A, of $6.5M.
- Exit Acquired by LiveRamp.
Competitors of Arbor
Arbor has 3 listed competitors in our database, 2 of them funded. They include mParticle, Alliance Data and Choozle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | ||
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. |
Detailed competitors of Arbor
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- Full competitor set
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Arbor (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Arbor
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Frequently Asked Questions about Arbor
Arbor was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Arbor is headquartered in New York, United States. It is registered at New York, New York, United States.
Arbor is a funded company, having raised a total of $8.75M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.25M, raised on Mar 2015.
Arbor was founded in 2014 and is headquartered in New York, United States, with an additional office in San Francisco. A marketplace for people-based data is operated, allowing marketers to obtain customer insights and tools for precise targeting across devices. Publishers and app developers are enabled to monetize data assets in a privacy-compliant and transparent way. CRM systems are connected by data buyers for real-time customer recognition.
Arbor's top competitors include mParticle, Choozle and Alliance Data.
Arbor has 3 investors. Key investors include LiveRamp, Canaan, and First Round Capital.
Yes. Arbor was acquired by LiveRamp in November 2016.